Gibson Les Paul Personal / Professional owners manual
1969 guide explaining the features of Gibsons first two low impedance guitars
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The Les Paul Personal and Les Paul Professional guitars were launched in 1969, along with the Gibson Les Paul bass. These were very advanced guitars, beautifully built with high end electronics, and a price to match. The top-of-the-range Les Paul Personal had a September 1969 price of $645 - the most expensive solid body produced by Gibson at the time. The Les Paul Custom was $575 by comparison, with the Les Paul Professional at $485.
This owners manual is a single sheet folded into six panels, measuring 11" x 8.5".
The new Les Paul guitars were really very fine looking and performing instruments, so it is somewhat surprising that this brochure (and the equivalent for the Les Paul Bass) were so lacklustre. They do contain all the required information (and more!) but are really visually unappealing, drabbly coloured with uncomfortably proportioned illustrations. Perhaps there were deadlines to produce these brochures, and example instruments were not ready to photograph. Or maybe the financial pressures Gibson faced in 1969 prevented a glossier publication. Whatever the reason it is surprising.