Gibson SG Standard
1970 Gibson Electric Solid Bodies catalogue page 3
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Gibson Electric Solid Bodies 1970 Electric Solid Bodies catalogue. Page 3, details of the Gibson SG Standard. The entire SG range was continually evolving throughout the period of production, but the 1970 SG Standard was not so different from the slightly older models. The 1968 "...it goes where you go" catalogue shows a very similar guitar - however, like all SGs in this brochure, the 1970 SG Standard now has a full-face black scratchplate. It is also offered in Walnut, as well as the usual translucent Cherry finishes.
The SG Standard sold massively in 1970, shipping a huge 6677 instruments - almost double the 1969 number, and five times the 1968. So it is very surprising that SG Standard production was halted in 1971, in favour of the SG Deluxe shown in the 1972 catalogue.
This 'mistake' was quickly rectified, and by the end of 1972, a new SG Standard was again being shipped, substantially similar to the 1960s models. See the 1973 Solidbody brochure.
Deep double cutaway styling provides easy access to all 22 frets. Neck is designed for quickness... go from deep rumbling bass sounds to piercing, biting tones instantly
The US zone 1 price for the SG Standard was $355 in March 1970, rising to $375 in September 1970.