SG Custom, SG Standard, SG Special and SG250

1971 Italian Gibson/Monzino brochure, page 3

This 1971 Gibson guitar catalogue features the newly redesigned SG series that would not be seen in an American Gibson catalogue until 1972 (see the 1972 Gibson solid bodies catalogue). With the redesign came new names, the SG Standard became the SG Deluxe, and the SG Special became the SG Pro) - although in this brochure, they have their old names Standard and Special. This is also the earliest catalogue appearance of the SG250 - Gibsons seventies replacement for the Melody Maker range which had just been discontinued.

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1971 Italian gibson brochure - page 3

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