1971 Italian Gibson/Monzino brochure
Italian fold-out brochure featuring 14 guitars and 5 basses
Guitars and Parts for Sale
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Gibson USA produced a number of catalogues in the early 1970s, but at this time of change and new models, the only US catalogue printed in 1971: the Low Impedance for High Performance brochure featuring the Gibson Les Paul Recording guitar, and the Gibson Les Paul Triumph bass.
But by 1971, Norlin had made an agreement with Italian music company Monzino for the distribution of Gibson guitars. This, their first catalogue, was produced sometime between mid and late 1971, and shared the same cover image as the US Low Impedance for High Performance brochure of the same year. It featured fourteen guitars and five basses; most had previously appeared in the American 1970 Gibson catalogues or the Low Impedance brochure. But there were some (the redesigned SG series) that would not be seen in a Gibson catalogue until 1972 (see the 1972 Gibson solid bodies catalogue). In fact these were then renamed, (SG Standard became the SG Deluxe, and the SG Special became the SG Pro) - although they keep their usual Standard and Special designation here. One instrument, however, is unique to this catalogue; the SB400 bass was not around for the 1970 Gibson bass catalogue, and superceded (by the SB450) by the time of the 1972 bass place catalogue. Perhaps it was only just available, as the catalogue image here (unless an artifact of the photograph) seems to show a bass with brass (still to be chromed) hardware.
Les Paul Custom
Les Paul Deluxe
Les Paul Triumph