1971 Italian Gibson/Monzino brochure

Italian fold-out brochure featuring 14 guitars and 5 basses

Guitars and Parts for Sale


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Gibson Catalogues

 
1971 Gibson guitar catalogue - Italian, Monzino
1971 Gibson guitar catalogue - Italian, Monzino - page 2
1971 Gibson guitar catalogue - Italian, Monzino - page 3
1971 Gibson guitar catalogue - Italian, Monzino - page 4
1971 Gibson guitar catalogue - Italian, Monzino - page 5
1971 Gibson guitar catalogue - Italian, Monzino - page 6
 

Gibson USA produced a number of catalogues in the early 1970s, but at this time of change and new models, the only US catalogue printed in 1971: the Low Impedance for High Performance brochure featuring the Gibson Les Paul Recording guitar, and the Gibson Les Paul Triumph bass.

But by 1971, Norlin had made an agreement with Italian music company Monzino for the distribution of Gibson guitars. This, their first catalogue, was produced sometime between mid and late 1971, and shared the same cover image as the US Low Impedance for High Performance brochure of the same year. It featured fourteen guitars and five basses; most had previously appeared in the American 1970 Gibson catalogues or the Low Impedance brochure. But there were some (the redesigned SG series) that would not be seen in a Gibson catalogue until 1972 (see the 1972 Gibson solid bodies catalogue). In fact these were then renamed, (SG Standard became the SG Deluxe, and the SG Special became the SG Pro) - although they keep their usual Standard and Special designation here. One instrument, however, is unique to this catalogue; the SB400 bass was not around for the 1970 Gibson bass catalogue, and superceded (by the SB450) by the time of the 1972 bass place catalogue. Perhaps it was only just available, as the catalogue image here (unless an artifact of the photograph) seems to show a bass with brass (still to be chromed) hardware.

Guitars:
Les Paul Custom
Les Paul Deluxe
SG Custom
SG Standard
SG Special
SG-250
ES-355TD-SV
ES-345TD
ES-335TDC
ES-330TD

Basses:
Les Paul Triumph
EB-3L
EB-3
SB-400
EB-2D

Acoustics:
J-200N
J-50
Dove
B-45-12N

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Rezika Comment left 30th July 2012 21:09:08 reply
Hi, I have a Monzino guitar I purchased in Naples Italy, when I was in the Navy, if I send you the photos could you identify it for me and estimate its value, also I don't play it, and don't know much about it, if you can describe what it is, it would be appreciated, as I am trying to sell it, but want to know what it is first. Thank you, you can email me, for more information. Rezika Doyle