1972 Gibson solid bodies brochure, page 3
Guitars and Parts for Sale
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Second page of a double-page spread entitled solid body features. The guitar pictured is the Gibson SG Deluxe. The key to the labels is on the fold-out flap - page 4. There were several new neck features highlighted here - all introduced on Gibson solid bodies over the preceding months: three-piece laminate necks were aimed at reducing neck warps; these had gradually replaced single piece necks over the previous 2 years or so. Again the use of the volute was to add strength - in this case to the weak area behind the truss rod adjustment cavity. Volutes were common on maple necked Gibsons of the 1970s, but rarely seen in mahogany necked instruments.
This brochure has another fold at the foot of this page, allowing the inclusion of a price list, or other dealer literature relating to the sale of Gibson solid bodies.