1972 Gibson Electric Solid Bodies Catalogue
SG Custom, Deluxe, Pro, SG100, SG250
Guitars and Parts for Sale
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Russ in Co
1972 electric solid bodies catalogue Twelve pages, colour, 9" x 4".
Although dated as 1972, this catalogue was most likely the last document prepared in 1971 (based on the six digit code on the back cover). It kept the size and design of its predecesor, the 1970 electric solid bodies catalogue, but with redesigned, renamed instruments, and some new ones altogether. Both covers feature the SG Standard (though for this '72 brochure it's renamed the SG Deluxe) and feature roughly the same model alignments within the range:
One notable omission was the single pickup SG Junior - a guitar featured in all preceding catalogues since 1962, but unlike the Standard and Special, not replaced by a renamed/restyled version here.
The remodelling of the SG series was not a sucess; a year later the SG100 and SG250 had been deleted (replaced by the SGI and SGII) and the other models were redesigned once again, closer to the SGs of the 1960s, and with the original names, custom/standard and special. See the 1973 solid body brochure.
Pages 10 and 11 of this brochure provide details of several key new features of the range - from neck design to pickups - but the images and text are also reused in the Solid Bodies, Solid Sounds catalogue most-likely printed within a few weeks, if not at the same time.