Les Paul Custom and Les Paul Recording
1978 Gibson Quality/Prestige/Innovation catalogue, page 4
Guitars and Parts for Sale
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As explained on the previous page (where two more LP Customs are shown) 1978 was a good year, sales-wise, for the Les Paul Custom. Almost half of the instruments shipped were the same as the model illustrated here - the two pickup version with Ebony finish.
The low-impedance Les Paul Recording guitar, on the other hand was failing. Sales in 1978 were just 180 - a tenth of their peak year 1973. This model lasted one more year and was discontinued in 1979/80. This was the final catalogue inclusion of this guitar. It was, however, the first time it was shown in a US catalogue with the second generation electronics, i.e. two output jacks (one high, one low impedance) replacing the hi/lo impedance switch, and the control pots in a straight line.
Recommended US retail prices for these two models in 1978 were as follows: Les Paul Custom (2 pickups) $849-$899, Les Paul Recording $799. These prices are telling in themselves... in 1971 when The Les Paul Recording was launched, it was pitched above the Custom, priced $650 and $595 respectively.