1982 Gibson Sonex Deluxe publicity sheet

Rock Hard at a Price that's Rock Bottom

Gibson Catalogues | 1982 flyer index

The Sonex-180 Deluxe was already coming up for a couple of years old when this advertising sheet was produced, but it was one of Gibson's most sucessful guitars of the period, and very competetively priced too, as the title declares. It was most likely printed in time for the 1982 Atlanta NAMM show.

In the middle of 1982 (1st June), the US list price for the Sonex-180 deluxe (in Ebony semi gloss finish, as shown here) was just $349 - considerably lower than any other model in the Gibson line. Certainly "rock bottom". Candy Apple Red finish was $50 extra, Silverburst and Antique Fireburst $85 extra - but the next lowest price Gibson was "The SG Deluxe" at $599.

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US ebay listings

1981 Gibson Sonex 180 Custom Electric Guitar

Current price: $475.00
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Gibson 1982 Metallic Red Sonex 180 Deluxe Body & Neck

Current price: $249.99
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Time left: 21d 2h 47m

Current price: $599.99
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Time left: 14d 3h 7m

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