Like their highly ornate guitars, Gretsch typically produced equally sumptious catalogs; full-colour and beautifully photographed; and at a time that other companies were still regularly printing black-and-white, or two-tone images. Click on the images to see more of each catalog.
The 1965 catalog features 14 electric guitars, 9 acoustics, 1 bass and 12 amplifiers - over 24 pages. Electric guitars: Country Gentleman, Hollow Body, Tennessean, White Falcon, Sal Salvador, Country Club, Double Anniversary, Single Anniversary, Clipper, Jet Fire Bird, Duo Jet, Astro Jet, Corvette, Viking Acoustics: Rancher, Folk, Sun Valley, Ozark, Silver Classic, Golden Classic, Eldorado, Corsair, New Yorker Basses: PX6070 Amplifiers: Variety Plus, Chet Atkins, Super-Bass, Dual-Bass, Fury, Dual Twin, Dual Twin Reverb, Playboy, Deluxe Reverb, Compact, Compact Tremolo Reverb
The 1968 catalog features 14 electric guitars (including one 12 string), 6 acoustics, 4 basses and 15 amplifiers - over 36 full-colour, and subtley psychedelic pages. Electric guitars: White Falcon, Viking, Country Gentleman, Nashville, Tennessean, Double Anniversary, Single Anniversary, Jet Fire Bird, Duo Jet, Corvette, Clipper, Rally Acoustics: Rancher, Folk, Sun Valley, Silver Classic, Eldorado, New Yorker Basses: 6071, 6073 Amplifiers: Fury, Chet Atkins, Dual Playboy, Tornado, Nashville, Rogue, Super Bass, Pro Bass, Dual Twin, Compact, Pre Amp Reverb, Deluxe Reverb
This shorter, 8-page catalog from 1979 still features 14 guitars, and two solid-body basses. Full color throughout. Electric guitars: White Falcon, Super Axe, Atkins Axe, Super Chet, Country Gentleman, Nashville, Tennessean, Committee, Roc Jet, Country Roc, TK300, Broadcaster, Country Club; Basses: Committee, TK300