The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.

1967 Guild Capri CE-100

A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.

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Guild Guitar Catalogues
Instruments manufactured by the Guild Musical Instruments

Guild produced numerous catalogues, brochures and pamphlets for their guitars, bass guitars and amplifiers, although typically they separated electric guitars from acoustics and amplifiers. A number of these catalogues are detailed below. Follow the links for a closer look at the individual catalogue pages, and to find out more about the guitars contained within.

1969 Guild catalogue - this brochure was the first of several single sheet flyers, folded into panels. It contained eleven electric guitars, and two basses. 8 pages. Dimensions.	1970 Guild catalogue - the 1970 brochure is broadly the same as the 1969, though expanded with two extra panels featuring the guild ST series guitars and S-100 guitar and JS bass.

1971 Guild catalogue - the last of three fold-out brochures; this still has 10 panels, and much the same line up as the previous catalogue, though the photographs are now updated in some cases. Guild humbuckers are now fitted to all the bass models and the ST guitars are replaced by more solid-bodies; the S-50 and S-90.	Guild 1975 guitar and bass catalogue. A larger catalogue than the small fold-out brochures released by Guild earlier in the 1970s, but not especially long at just twelve pages. For the first time, solid body guitars outnumber hollow body/semi acoustic models.

Guild 1978 guitar and bass catalogue Guild continued in developing their solid body lines with the launch of some completely original designs: the S-300, S-60, and S-70 models replacing the SG styled S-50, S-90 and S-100. Likewise the B301 and B302 replace the JS1 and JS2. Twelve pages.	Guild 1982 guitar and bass catalogue. "Re-introducing Guild electric guitars and basses. Over the last two years, we've made major changes in all areas throughout the line" - the 1982 catalogue featured a few hollow body classics, but mostly brand new solid bodies: M-80, X-82, X-79, S-25, S-250, S-275, and several basses: X-702, SB-201, SB-202, SB-203, SB-502E