Guild produced numerous catalogues, brochures and pamphlets for their guitars, bass guitars and amplifiers, although typically they separated electric guitars from acoustics and amplifiers. A number of these catalogues are detailed below. Follow the links for a closer look at the individual catalogue pages, and to find out more about the guitars contained within.
|1969 Guild catalogue - this brochure was the first of several single sheet flyers, folded into panels. It contained eleven electric guitars, and two basses.|
8 pages. Dimensions 7 1/4" x 3 1/2") .
|1970 Guild catalogue - the 1970 brochure is broadly the same as the 1969, though expanded with two extra panels featuring the guild ST series guitars and S-100 guitar and JS bass.|
|1971 Guild catalogue - the last of three fold-out brochures; this still has 10 panels, and much the same line up as the previous catalogue, though the photographs are now updated in some cases. Guild humbuckers are now fitted to all the bass models and the ST guitars are replaced by more solid-bodies; the S-50 and S-90.||Guild 1975 guitar and bass catalogue. A larger catalogue than the small fold-out brochures released by Guild earlier in the 1970s, but not especially long at just twelve pages. For the first time, solid body guitars outnumber hollow body/semi acoustic models.|
|Guild 1978 guitar and bass catalogue Guild continued in developing their solid body lines with the launch of some completely original designs: the S-300, S-60, and S-70 models replacing the SG styled S-50, S-90 and S-100. Likewise the B301 and B302 replace the JS1 and JS2. Twelve pages.||Guild 1982 guitar and bass catalogue. "Re-introducing Guild electric guitars and basses. Over the last two years, we've made major changes in all areas throughout the line" - the 1982 catalogue featured a few hollow body classics, but mostly brand new solid bodies: M-80, X-82, X-79, S-25, S-250, S-275, and several basses: X-702, SB-201, SB-202, SB-203, SB-502E|
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