Hagstrom "world's fastest playing neck" 1966 guitar catalog (Merson USA). Page 7. Electric acoustic instruments were very much in vogue in the middle 1960s, and like Gibson, Epiphone, Guild, Fender and Harmony, Hagstrom introduced a range of thin-body 335-style double cutaway guitars and basses. In Europe (and underlining the brands Nordic roots) the guitar was named the Hagstrom Viking, with the bass named the Viking bass, or more often the Hagstrom Concord bass. Why these names were not also used in the United States is unclear, with the models simply using the initial, V-1 guitar and C-1 bass. A second deluxe version of each (V-2 and C-2) had an ebony fretboard, block inlays, and gold hardware.
The image shown on this page was also used (but reproduced in color) in the next Hagstrom catalog. See page 15 of the Hagstrom guitars and basses move people catalog.
1966 prices for these guitars were as follows: Hagstrom V-1 $250; C-1 $260; V-2 $425; C-2 $435.