Goya was well-known for it's acoustic guitars, produced by Levin in Sweden; but in the mid 1960s they added a number of Italian-built electric guitars and basses. Semi-acoustic models such as the 105, 107 and 109 Rangemaster guitars and Panther II bass were made by Polverini, whilst solid body models 116 and 118 were made by Galanti. These were well-built good quality instruments, but perhaps too expensive to sell in large numbers.
The Vox Ace was one of the early UK-designed Vox guitars produced by JMI in Dartford, Kent. It had been in production since at least 1962, but was redesigned for late 1963 with a more current look and a higher quality feel. The pickups were upgraded, as was the body; it was now thicker and made of solid wood. Despite this the guitar was now actually lighter in weight, due to a shorter overall length. Have a closer look at a sunburst-finished Vox Ace from 1965.
Hofner Electric Guitar and Bass List Instruments manufactured by Hofner
Hofner guitars and basses hold a very special position in the history of popular music; they were the guitars that so many influential British guitarists of the early 1960s were playing, Most notably of course, Paul McCartney of the Beatles, with his 500/1 Violin bass.
Karl Hofner started producing violins in 1887, adding other stringed instruments to the line soonafter. He and his sons, Josef and Walter, built the business in Schonbach, Germany, building their first guitars there in the 1930s. This plant ceased instrument production during the second world war, and was closed shortly after it.
Early days, 1950s Hofner
1966 UK Hofner advertisement - see other vintage Hofner advertisements here
Instrument production started again with a big new plant in another German town, Bubenreuth, opening in late 1950. Hofner's long history in orchestral stringed-instrument manufacture dictated the kind of guitars produced: well-built hollow bodies with set necks, many with hand carved tops, many acoustic; and many utilising the inlaying skills of Hofner's craftsmen. As the 1950s progressed numerous improvements were instituted; Hofner certainly kept up with the important developments in American guitars, and by the very end of the decade were producing thinlines, and fitting adjustable truss rods to all models. But guitar demand grew massively over the next two decades; both in Germany, but also increasingly worldwide. Sales were rising, buoyed, by the advent of rock 'n' roll and then beat music, and the Bubenreuth plant had to be extended on several occasions to keep up with production.
1961 Hofner Congress acoustic guitar
Hofner guitars have always been popular in the United Kingdom. Hofner made special UK models like the President, Senator Congress, Committee, and numerous others. They were similar in many ways to some European models. They were distributed in the UK by Selmer and sold well in the late 1950s and very early 1960s, both as student and professional instruments. More expensive American guitars by Gibson, Gretsch and Guild were largely unavailable (or at least unaffordable) due to trade restrictions, at least until 1961, and at this point British guitar makers were unable to produce well-built hollow-body guitars, so Hofner initially had little competition.
Then, of course, there was Paul McCartney who had bought his 500/1 violin bass in 1961. He played this bass throughout his time with the Beatles, and despite having other basses available always came back to this; most notably using it on the famous Apple building rooftop concert of 1969.
One other big change in the 1960s was the strong demand for solid body guitars; in part due to the changing musical direction of the 1960s, but also the huge growth of student guitarists looking for cheaper instruments than the labour intensive hollow bodies. Original Hofner models like the V-series (V1, V2, V3) were followed by the Colorama, Super Solids and Galaxie guitars, all of which sold well to aspiring guitar players of the 1960s.
Solid bodies performed better at louder volumes, and as the 60s turned into the 70s, hollow guitars dropped out of fashion. But Hofner was facing problems. Highly respected manufacturers like Gibson and Fender had the professional end of the market all but sewn-up, whilst Asian manufacturers were producing high quality budget guitars very cheaply indeed. Hofner managed to keep flagship models like the violin bass, but was otherwise forced down the route of the Japanese manufacturers producing (admittedly not bad) copies of Gibson guitars.
Stefan Comment left 22nd July 2012 15:03:31 I own three Hofners, a '61 Hofner Congress acoustic, a '63 President electric and a new contemporary series Verithin in stunning translucent cherry. All great players, especially the new verithin, which has a great action. I think the two others have slightly too high action for me, but I don't want to go the neck reset route. Any tips for improving playability without major work?
mark Comment left 23rd August 2013 16:04:32 looking for a 459vtz super call 7727083714 thanks