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1966 Kalamazoo catalogue

Front cover

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Kalamazoo was Gibsons budget brand; Kalamazoo instruments were made at a Gibson plant in Kalamazoo, by Gibson employees, using Gibson parts. The illustrator of this catalogue also drew a similarly-styled Gibson flyer in 1966. The characters depicted in the two leaflets demonstrate Gibsons ideas of who each brand is aimed at. The Gibson catalogue shows older players: serious-looking jazzmen a craggy faced cowboy, whilst the Kalamazoo shows a youthful beat group making the kids dance...

1966 Kalamazoo catalogue page 1

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