The 1962 Vox "Choice of the Stars" was the only brochure to show the LG-50 style Shadow and Stroller guitars
The Vox Stroller was one of the simplest guitars Vox produced; a slab body, bolt-on neck, just one pickup, with a volume and tone control, a very simple wooden floating bridge and a coaxial output rather than a standard guitar jack.
This was of course a British guitar, produced in the UK by JMI.
A very rudimentary guitar indeed; although Vox's own description was more upbeat: Fine quality solo rhythm, solid electric guitar, high grade VOX electric strings and pick-up. Red or white cellulose finish, polished neck. Separate tone and volume controls.
But at just 2kg, surely one of the lightest guitars ever produced; perfect for the student guitarist of the early 1960s.
The single cutaway body style was shared with the earliest version of the Vox Shadow; both were based on the Guyatone / Antoria LG50, as played by Shadows guitarist Hank Marvin at the very beginning of the decade. The Shadows were probably the biggest guitar act in the UK, pre-Beatles, and they were certainly highly influential to a whole generation of up-and-coming guitarists. Vox certainly made the most of their endorsement, and when Hank Marvin moved over to the Fender Stratocaster, Vox followed suit, redesigning the Stroller and Shadow to a more Fenderesque double cutaway shape.
Vox experimented with a lot of different guitar models in the early part of the 1960s, and like many, the Guyatone-style single cutaway Stroller was short-lived; by the middle of 1963 they were no longer in the Vox range.
JMI kept offering the single-pickup Stroller (with updated body design) at least until 1967.
The body itself is a very simple slab with no bevels or unecessary detail. The pickup route will accept a one or two pickup (Vox Shadow) scratchplate. All components simply screw into place. Vox did use laminate wood bodies, especially on their cheapest guitars - as is the case here; see the close up of the neck pocket below - but many also had solid wood (typically mahogany or agba).