The name Vox has appeared on a numerous guitars made by different companies, primarily JMI in the UK, and Crucianelli, Eko, and EME (for the American market) in Italy, but also some late sixties/early 1970s Japanese guitars. 1960s Vox guitar catalogs, brochures and other printed publicity were produced by JMI (Jennings Musical Industries) in the UK (and, briefly, Vox Sound Limited), whilst American publicity was produced by the Thomas Organ company. These catalogs represent different periods of Vox's history, and advertising in different geographical regions; once production started at the EME factory, Vox guitars sold in Britain where not the same Vox guitars being sold in the US.
The 1962 Vox Choice of the Stars catalogue, probably produced towards the end of 1962, contained a number of guitars not seen in other Vox publicity material. Early versions of the Ace, Super Ace, Stroller and Shadow, that bear little resemblance to better known later versions, and short-lived models such as the Escort and Soloist. Perhaps the most interesting guitars though, are the very early versions of the Phantom, the Phantom I and II (with additional tone switches).
Guitars: Ace, Clubman I, Clubman II, Duotone, Dominator, Escort, Hawaiian Steel, Shadow, Soloist, Stroller, Super Ace, Consort, Soundcaster, Phantom I, Phantom II, Victor Basses: Bassmaster, Clubman bass, Phantom bass, Symphonic
The 1963 Vox Precision in Sound catalogue showed Vox's upgraded range of solid bodies for mid 1963, most with more stratocaster-esque styling. New models since the previous catalogue include the Jumbo acoustic and twelve-string Bouzouki.
Guitars: Ace, Bouzouki, Clubman, Dominator, Hawaiian Steel, Jumbo, Shadow, Stroller, Super Ace, Consort, Soundcaster, Phantom, Victor Basses: Clubman bass, Bassmaster, Symphonic, Phantom bass, Phantom Mark III bass, Cougar bass, Escort bass
1964 UK Vox precision in sound catalogue. Features a number of British-built solid bodies and Italian (Crucianelli) semi-acoustics
Guitars: Stroller, Clubman, Duotone, Apache, Shadow, Ace, Super Ace, Consort, Soundcaster, Phantom, Phantom Mark III, Scorpion, Guitar Organ, Lynx, Challenger, Victor Basses: Bassmaster, Clubman bass, Phantom bass, Symphonic
1965 Vox King of the Beat US catalogue. This early catalog features British-built solid bodies and Italian (Crucianelli) semi-acoustics.
Guitars: Stroller, Clubman, Shadow, Ace, Super Ace, Consort, Soundcaster, Tempest 12, Phantom 6, Phantom 12, Mark 6, Mark 9, Mark 12, Student Prince, Bobcat Basses: Clubman Bass, Bassmaster, Symphonic, Phantom 4, Mark 4, Lynx, Cougar
1967 Vox guitar and bass catalogue. This was the last Vox guitar catalog produced by JMI, and features Brian Jones of the Rolling Stones on the cover.
Guitars: New Escort, Mark VI, Mark XII, Phantom 6, Phantom 12, Lynx, Super Lynx, Spitfire XII, Spitfire VI, Mando Guitar Basses: Mark IV Bass, Phantom Bass, Cougar Bass, Wyman Bass Acoustics: Folk 12 Electric, Carmen, Lolita, Irene, Pepita, Rosita, Corena, Country & Western, Folk 12 Acoustic
1970 Vox Sound Ltd UK catalogue. Japanese-built guitars and basses.
Guitars: VG2, VG6 Basses: VG4