GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1975)

We dont promise you fantasies

Gibson Grabber bass

Gibson advertisement (1975) We dont promise you fantasies

The bass featured is an interesting model, with very red tortoiseshell pickguard, and the engraved bridge cover positioned upside down (presumably to allow the Gibson logo to be the correct way round for the photograph). This advert (as was the grabber itself, with its bolt-on neck, and alder or maple Fenderesque body shape) was clearly aimed at the Fender buying market, acknowledging that Gibson basses are not your favourite!
The mark of any great bass lies in the low E, F and G. This is where most basses fall short. But the Grabber sounds as clean and clear in the low E as it does in the highest D. And it plays perfectly at both ends of the neck too. Compare it to your favourite bass. You'll see what we mean

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