Early sixties Gretsch adverts were often for Gretsch features in general: in this case the back pad that appeared in a lot of Gretsch guitars that offered extra comfort for the player, and protected the guitar from buckle rash. The guitar featured is a Gretsch PX6120
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A simple feature on many Gretsch guitars, but often ignored by other manufacturers was a simple on/off switch for a guitar - allowing the guitarist to carefully set volumes and leave them in posit...
Advert for three Gretsch Chet Atkins models, the 6119 Chet Atkins Tennessean, 6120 Chet Atkins Hollowbody (after 1967, known as the Nashville) and the 6122 Chet Atkins Country Gentlemen