The SG Deluxe briefly replaced the SG Standard in 1971, only appearing in the June and November 1971 price lists, before the relaunch of the SG Standard in time for the Summer NAMM show of June 1972. Shipping figures do indicate significant production in 1972. A very small number (using up parts/bodies?) were also shipped in 1973 and 1976.
Despite the renaming, it was functionally the same guitar as the SG Standard; two Gibson humbucking pickups, a mahogany body and neck with a rosewood fingerboard and a 24 3/4" scale. But there were significant cosmetic changes with regard to the mounting of the controls, pickups and the associated scratchplate designs. To some extent these would have made the guitar cheaper to produce, and the launch price was the same as the previous years Standard. The neck had the same block markers and headstock inlays. This SG did have quite a distinctive look, but perhaps this was unpopular as sales in 1971 and 1972 were significantly down on sales of the SG Standard in 1970. But then again, the SG was loosing popularity in general; even when the SG Standard returned, sales never reached 1970 levels.
The SG Deluxe was launched in 191 at $375 (June) rising to $395 in November (US zone 1 prices).
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