Jazz Guitarist Howard Roberts
1975 Gibson Electric Acoustics catalogue front cover
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1975 Gibson Electric Acoustics catalogue. Page 1. The front cover shows jazz guitarist Howard Roberts, who had been endorsing Epiphone guitars in the 1960s. When Epiphone production was moved to Japan in 1969, his endorsement was transferred to Gibson. He is shown here with a Gibson Howard Roberts Custom, first produced in 1973.
This image was previously used in a 1974 advertisement for the Howard Roberts Custom, entitled The beauty of Howard Roberts new guitar is in the design.