1976 Gibson L-6S Custom, 1978 Guild B302F bass, 1967 Fender Coronado guitar
1976 Gibson L-6S Custom1978 Guild B-302F1967 Fender Coronado
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United Kingdom amp manufacturer and guitar distributor

1960s Selmer Advertisement

Selmer was one of, if not the most important name in musical instruments in 1960s Britain. It was an offshoot of Selmer Paris, that had been trading since 1928. Aswell as being the major UK and Commonwealth distributor of guitars for the likes of Fender, Gibson and Hofner, it also had it's own brand of guitars Futurama, which were rebranded guitars by Swedish manufacturer Hagstrom and Czechoslovakian manufacturers Resonet and CSHN.

Selmer Advertisements (vintage)
Selmer Amplifiers
Selmer Catalogues
Selmer Effects

But the guitar brand most strongly associated with Selmer has to be Hofner. Selmer had been selling Hofner guitars since 1953, but the early 1960s were definitely their heyday. Hofner made distinct (though similar to European models) guitars for Selmer, which were given American sounding names: President, Congress, Senator etc; typically hollow bodies in the style of Gibson, and solid bodies in the style of Fender. These guitars played very well with the American-minded British public who could not afford the American equivalents, priced many times higher.

In the summer of 1967, Selmer also introduced a number of guitars actually branded Selmer: The Emperor, Diplomat, Astra, Triumph and Arizona; all manufactured by Hofner.

But Selmer also produced it's own excellent guitar amplifiers, that, at the time, were somewhat eclipsed by Vox (with their Beatles and Stones product endorsements), and later Marshall. But many of these were actually very good amplifiers and are still well regarded, and used in the studio as great recording amps - such as the Selmer Treble 'n' Bass.

The 1970s were a troubled time for guitar businesses worldwide. Selmer found itself changing hands a number of times, being owned briefly by two separate Gibson parent companies CMI, and later Norlin.

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US ebay listings

Selmer Triumph Reverb 1962 Blue Grey vintage British guitar amp amplifier

Current price: $676.00
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Time left: 8h 18m
Saga Gitane DG-250M Django Selmer Vintage Style Gypsy Jazz Acoustic Guitar

Current price: $349.00
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Time left: 1d 12h 35m
Combo Selmer Acoustic Vintage Guitar S 7516 MADE IN USA

Current price: $90.00
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Time left: 1d 19h 56m
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UK ebay listings

Vintage old 1958 Selmer Hofner club 40 electric guitar for restoration

Current price: £78.00
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Time left: 1d 13h 54m
Selmer FUTURAMA II - VINTAGE Guitar 1960's

Current price: £215.00
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Time left: 5d 8h 1m
2 x vintage Selmer Hawaiian Guitar Strings unused old stock

Current price: £4.00
buy it now
Time left: 1d 13h 53m
See more results on eBay here

German ebay listings

Selmer Treble N Bass Mark II Bass-Gitarre Amp + Box, Vintage Set 60┬┤ern !

Current price: €655.00
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Time left: 1d 12h 28m
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