1976 Gibson L-6S Custom, 1978 Guild B302F bass, 1967 Fender Coronado guitar
1976 Gibson L-6S Custom1978 Guild B-302F1967 Fender Coronado
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The majority of the instruments profiled on this site were produced by the brands to the left (click for more), although there is also some limited content on the following guitars and amps
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Selmer

United Kingdom amp manufacturer and guitar distributor

Inside the Selmer shop, circa 1964 Inside the Selmer shop (114-116 Charing Cross Road) circa 1964. Head of sales Rod Hannaford with a selection of Selmer amplifiers, and Gibson and Futurama (Hagstrom) guitars. 1960s Selmer Advertisement

Selmer was one of, if not the most important name in musical instruments in 1960s Britain. It was an offshoot of Selmer Paris, that had been trading since 1928. Aswell as being the major UK and Commonwealth distributor of guitars for the likes of Fender, Gibson and Hofner, it also had it's own brand of guitars Futurama, which were rebranded guitars by Swedish manufacturer Hagstrom and Czechoslovakian manufacturers Resonet and CSHN.

Selmer Advertisements (vintage)
Selmer Amplifiers
Selmer Catalogues
Selmer Effects

But the guitar brand most strongly associated with Selmer has to be Hofner. Selmer had been selling Hofner guitars since 1953, but the early 1960s were definitely their heyday. Hofner made distinct (though similar to European models) guitars for Selmer, which were given American sounding names: President, Congress, Senator etc; typically hollow bodies in the style of Gibson, and solid bodies in the style of Fender. These guitars played very well with the American-minded British public who could not afford the American equivalents, priced many times higher.

1964 Selmer guitar catalogue

See more Selmer guitar catalogues here

In the summer of 1967, Selmer also introduced a number of guitars actually branded Selmer: The Emperor, Diplomat, Astra, Triumph and Arizona; all manufactured by Hofner.

But Selmer also produced it's own excellent guitar amplifiers, that, at the time, were somewhat eclipsed by Vox (with their Beatles and Stones product endorsements), and later Marshall. But many of these were actually very good amplifiers and are still well regarded, and used in the studio as great recording amps - such as the Selmer Treble 'n' Bass.

The 1970s were a troubled time for guitar businesses worldwide. Selmer found itself changing hands a number of times, being owned briefly by two separate Gibson parent companies CMI, and later Norlin.

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UK ebay listings

Vintage 4x12 speaker cabinet for guitar amplifier like marshall vox selmer

Current price: £65.00
buy it now
Time left: 6d 6h 50m
Vintage Selmer Lap Steel Guitar

Current price: £190.00
buy it now
Time left: 5d 9h 58m
SELMER 15 SS VINTAGE MK 1 AMPLIFIER GUITAR 1970

Current price: £100.00
buy it now
Time left: 54m
See more results on eBay here


German ebay listings

Selmer Zodiac 100 Verstaerker mit Box 1969

Current price: €1600.00
buy it now
Time left: 20h 32m
SELMER ZODIAC 50 MK II/KULTCOMBO AUS DER 60ern!/VINTAGE/RARITÄT

Current price: €1499.00
buy it now
Time left: 19d 23h 38m
70's SELMER MADE IN ENGLAND TREBLE & BASS COMPACT 50R AMP AMPLIFIER VERSTÄRKER

Current price: €1249.00
buy it now
Time left: 11d 3h 38m
See more results on eBay here

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