Gibson Melody Maker, Harmony H22 bass, Vox Ultrasonic
1969 Gibson Melody Maker guitarHarmony H22 bassVox Ultrasonic guitar, with built-in effects
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The majority of the instruments profiled on this site were produced by the brands to the left (click for more), although there is also some limited content on the following guitars and amps
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Selmer

United Kingdom amp manufacturer and guitar distributor

Inside the Selmer shop, circa 1964 Inside the Selmer shop (114-116 Charing Cross Road) circa 1964. Head of sales Rod Hannaford with a selection of Selmer amplifiers, and Gibson and Futurama (Hagstrom) guitars. 1960s Selmer Advertisement

Selmer was one of, if not the most important name in musical instruments in 1960s Britain. It was an offshoot of Selmer Paris, that had been trading since 1928. Aswell as being the major UK and Commonwealth distributor of guitars for the likes of Fender, Gibson and Hofner, it also had it's own brand of guitars Futurama, which were rebranded guitars by Swedish manufacturer Hagstrom and Czechoslovakian manufacturers Resonet and CSHN.

Selmer Advertisements (vintage)
Selmer Amplifiers
Selmer Catalogues
Selmer Effects

But the guitar brand most strongly associated with Selmer has to be Hofner. Selmer had been selling Hofner guitars since 1953, but the early 1960s were definitely their heyday. Hofner made distinct (though similar to European models) guitars for Selmer, which were given American sounding names: President, Congress, Senator etc; typically hollow bodies in the style of Gibson, and solid bodies in the style of Fender. These guitars played very well with the American-minded British public who could not afford the American equivalents, priced many times higher.

1964 Selmer guitar catalogue

See more Selmer guitar catalogues here

In the summer of 1967, Selmer also introduced a number of guitars actually branded Selmer: The Emperor, Diplomat, Astra, Triumph and Arizona; all manufactured by Hofner.

But Selmer also produced it's own excellent guitar amplifiers, that, at the time, were somewhat eclipsed by Vox (with their Beatles and Stones product endorsements), and later Marshall. But many of these were actually very good amplifiers and are still well regarded, and used in the studio as great recording amps - such as the Selmer Treble 'n' Bass.

The 1970s were a troubled time for guitar businesses worldwide. Selmer found itself changing hands a number of times, being owned briefly by two separate Gibson parent companies CMI, and later Norlin.

Content on this site is sorted into sections - please follow the relevant link above left for more.




US ebay listings

Vintage 1964 Selmer Truvoice Treble N Bass Fifty Crocodile Skin Valve Amplifier

Current price: $1458.70
buy it now
Time left: 21d 5h 48m
Vintage 1963 Selmer Truvoice Bassmaster Fifty Crocodile Skin Valve Amplifier Amp

Current price: $1458.70
buy it now
Time left: 17d 2h 1m
Vintage 1960s 1970s Kelly Selmer 50w Tremolo 2x12 Combo Valve Amplifier Goodmans

Current price: $925.84
buy it now
Time left: 14d 1h 13m
Vintage 1950s Selmer Truvoice 'Stadium' TV19/T Red Cream Valve Amplifier Chassis

Current price: $792.63
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Time left: 12d 3h 17m
Vintage 1960s Selmer Futurama Bassist Minor 6w Valve Amplifier Head SERVICED

Current price: $659.41
buy it now
Time left: 10d 11m
FG-07959 Selmer Combo GC-40 Vintage 6- Nylon Sting Guitar w/ Hard Case

Current price: $121.99
buy it now
Time left: 12d 12h 29m
D2F® Padded Cover for Selmer Zodiac Twin Thirty Combo

Current price: $79.95
buy it now
Time left: 16d 20h 37m
NEW GITANE DG-250 Pro SELMER-Maccaferri VINTAGE STYLE GYPSY JAZZ ACOUSTIC GUITAR

Current price: $789.99
buy it now
Time left: 26d 18h 51m
See more results on eBay here


UK ebay listings

Kelly Selmer Valve PA Amplifier Guitar Head – Vintage & Very Rare – Mullard’s

Current price: £325.00
buy it now
Time left: 6d 10h 4m
SELMER SD 200 CLASSICAL GUITAR MIJ 70’S IN MINT CONDITION – RARE AND VINTAGE

Current price: £425.00
buy it now
Time left: 25d 3h 3m
Vintage Selmer Lap Steel Guitar

Current price: £190.00
buy it now
Time left: 1d 22h 41m
Selmer Treble & Bass Amplifier

Current price: £650.00
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Time left: 23d 10h 37m
Vintage Selmer 30SS Guitar Amplifier. Fantastic condition

Current price: £300.00
buy it now
Time left: 22d 52m
Selmer Treble 'n' Bass 50 MKIII Guitar/Bass Amplifier Made in England

Current price: £400.00
buy it now
Time left: 21d 7h 45m
Vintage 1964 Selmer Truvoice Treble N Bass Fifty Crocodile Skin Valve Amplifier

Current price: £1095.00
buy it now
Time left: 21d 5h 48m
Vintage 1963 Selmer Truvoice Bassmaster Fifty Crocodile Skin Valve Amplifier Amp

Current price: £1095.00
buy it now
Time left: 17d 2h 1m
See more results on eBay here


German ebay listings

SELMER TREBLE N BASS FIFTY TRUVOICE /KULTAMP AUS DER 60ern!/VINTAGE/RARITÄT

Current price: €2222.00
buy it now
Time left: 24d 7h 55m
70's SELMER MADE IN ENGLAND TREBLE & BASS COMPACT 50R AMP AMPLIFIER VERSTÄRKER

Current price: €1249.00
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Time left: 14d 1h 35m
Selmer Zodiac 100 Verstaerker mit Box 1969

Current price: €1600.00
buy it now
Time left: 6d 59m
See more results on eBay here

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