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The majority of the instruments profiled on this site were produced by the brands to the left (click for more), although there is also some limited content on the following guitars and amps
Ampeg, Baldwin, Dan Armstrong, Futurama, G&L, Goya, Hayman, Ibanez, Marshall, Musicman, Ovation, Peavey, Rickenbacker, Selmer, Silvertone, Supro and Yamaha, WEM

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Selmer

United Kingdom amp manufacturer and guitar distributor

Inside the Selmer shop, circa 1964 Inside the Selmer shop (114-116 Charing Cross Road) circa 1964. Head of sales Rod Hannaford with a selection of Selmer amplifiers, and Gibson and Futurama (Hagstrom) guitars. 1960s Selmer Advertisement

Selmer was one of, if not the most important name in musical instruments in 1960s Britain. It was an offshoot of Selmer Paris, that had been trading since 1928. Aswell as being the major UK and Commonwealth distributor of guitars for the likes of Fender, Gibson and Hofner, it also had it's own brand of guitars Futurama, which were rebranded guitars by Swedish manufacturer Hagstrom and Czechoslovakian manufacturers Resonet and CSHN.

Selmer Advertisements (vintage)
Selmer Amplifiers
Selmer Catalogues
Selmer Effects

But the guitar brand most strongly associated with Selmer has to be Hofner. Selmer had been selling Hofner guitars since 1953, but the early 1960s were definitely their heyday. Hofner made distinct (though similar to European models) guitars for Selmer, which were given American sounding names: President, Congress, Senator etc; typically hollow bodies in the style of Gibson, and solid bodies in the style of Fender. These guitars played very well with the American-minded British public who could not afford the American equivalents, priced many times higher.

1964 Selmer guitar catalogue

See more Selmer guitar catalogues here

In the summer of 1967, Selmer also introduced a number of guitars actually branded Selmer: The Emperor, Diplomat, Astra, Triumph and Arizona; all manufactured by Hofner.

But Selmer also produced it's own excellent guitar amplifiers, that, at the time, were somewhat eclipsed by Vox (with their Beatles and Stones product endorsements), and later Marshall. But many of these were actually very good amplifiers and are still well regarded, and used in the studio as great recording amps - such as the Selmer Treble 'n' Bass.

The 1970s were a troubled time for guitar businesses worldwide. Selmer found itself changing hands a number of times, being owned briefly by two separate Gibson parent companies CMI, and later Norlin.

Content on this site is sorted into sections - please follow the relevant link above left for more.

Below: Selmer Emperor circa 1967

Selmer Emperor



US ebay listings

Vintage 1964 Selmer Zodiac Twin Fifty Truvoice Croc Skin Valve Amplifier #24909

Current price: $1937.52
buy it now
Time left: 14d 12h 58m
Vintage 1967 Selmer Vanguard Black Silver 15w Valve Amplifier w/ Pedal MINT

Current price: $1548.72
buy it now
Time left: 12d 11h 12m
Vintage 1964 Selmer Zodiac Twin Fifty Truvoice Croc Skin Valve Amplifier #17133

Current price: $1937.52
buy it now
Time left: 14d 13h 10m
Vintage 1968 Selmer Treble N' Bass 50 Reverb Leslie Black Silver Valve Amplifier

Current price: $1937.52
buy it now
Time left: 28d 13h 30m
Vintage 1960s Selmer Futurama Bassist Minor 6w Valve Amplifier Head SERVICED

Current price: $583.20
buy it now
Time left: 12d 12h 1m
Vintage 1964 Selmer Truvoice Treble N Bass Fifty Crocodile Skin Valve Amplifier

Current price: $1289.52
buy it now
Time left: 14d 13h 35m
Vintage 1963 Selmer Truvoice Treble N Bass Fifty Crocodile Skin Valve Amplifier

Current price: $1289.52
buy it now
Time left: 23d 19h 32m
Vintage 1960s 1970s Kelly Selmer 50w Tremolo 2x12 Combo Valve Amplifier Goodmans

Current price: $900.72
buy it now
Time left: 17d 9h 51m
See more results on eBay here


UK ebay listings

Selmer Treble 'N' Bass Head And Cab

Current price: £500.00
buy it now
Time left: 12h 17m
Selmer Truvoice “Croc-skin” Bassmaster Fifty aka Treble & Bass ( Vox - Fender )

Current price: £1250.00
buy it now
Time left: 17d 19h 16m
Selmer Treble and Bass 50 (fifty) Mk II vintage valve amplifier

Current price: £380.00
buy it now
Time left: 24d 17h 13m
Selmer 30SS Transister Guitar Amp - Vintage with 2 x 10 Celestion Speakers

Current price: £195.00
buy it now
Time left: 24d 20h 4m
Selmer Truvoice Triumph guitar amp super rare vintage british collectors choice

Current price: £1500.00
buy it now
Time left: 1d 16h 9m
Vintage 1968 Selmer Treble N' Bass 50 Reverb Leslie Black Silver Valve Amplifier

Current price: £1495.00
buy it now
Time left: 28d 13h 30m
Selmer RSA Truvoice TV10 Vintage Guitar Amplifer - Amazing - Rare - Warranty

Current price: £499.99
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Time left: 11d 11h 33m
Vintage 1967 Selmer Vanguard Black Silver 15w Valve Amplifier w/ Pedal MINT

Current price: £1195.00
buy it now
Time left: 12d 11h 12m
See more results on eBay here


German ebay listings

70's SELMER MADE IN ENGLAND TREBLE & BASS COMPACT 50R AMP AMPLIFIER VERSTÄRKER

Current price: €1249.00
buy it now
Time left: 19d 6h 41m
See more results on eBay here

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