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GOYA | VINTAGE ADVERTISEMENTS

Goya advertisement (1966)

Champion in Any League

Goya Rangemaster 109

Goya guitars had been made in Sweden by Levin and Hagstrom for many years before they launched the new Rangemaster series of electrics in 1966. These were a series of Italian-built semi-acoustic and solid body electrics, each equipped with split coil pickups giving an improved tonal range (hence the Rangmaster name). There were a number of different models, with different body shapes, body woods and finishes. The guitar illustrated is the Rangemaster 109S in Sunburst finish.

This baseball-inspired advert, with it's baseball-derived puns was squarely aimed at the US guitar-buying market, and appeared in Downbeat magazine in mid 1966.
Here's the pitch. Goya have developed a system of split pickups that revolutionize the electric guitar. 4 split pickups out of the usual 2. On one chord you get the total sound range. From the highest treble to the lowest bass.

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    Goya advertisement (1966) Champion in Any League

    Goya Rangemaster 109

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    VINTAGE SET BREV ITALY 3X3 GUITAR TUNERS RARE GOYA FRAMUS HARMONY KAY SILVERTONE

    VINTAGE SET BREV ITALY 3X3 GUITAR TUNERS RARE GOYA FRAMUS HARMONY KAY SILVERTONE

    Mount Clemens, Michigan, 480**, UNITED STATES OF AMERICA

    $96

    Nice, rare set of vintage Italian tuners. One shaft mildly bent, Sold as is. See pics and judge accordingly
    No ReturnsShips Free!Sold as is... more
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    Vintage 1960s Original Sweden Goya N24 N26 Guitar Tuners 3x3 Project Super Rare!

    Vintage 1960s Original Sweden Goya N24 N26 Guitar Tuners 3x3 Project Super Rare!

    Mount Clemens, Michigan, 480**, UNITED STATES OF AMERICA

    $150

    Super rare Goya 3x3 tuners! Complete your project with the correct parts. Missing one (1) cover and one (1) cover screw (SEE PICS)Includes super clean original slot screws!
    Open to offers
    Sold as is
    No Returns No drama
    Thanks for looking
    ... more
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    RARE GOYA G-10 3 / 4 Classic Acoustic Guitar W / Case Sweden

    RARE GOYA G-10 3 / 4 Classic Acoustic Guitar W / Case Sweden

    San Francisco, California, 941**, UNITED STATES OF AMERICA

    $300

    This vintage acoustic guitar is in good condition Need replace one string (last picture I added New bag of strings.... more
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    Vintage Goya 1960s G-13 6 String Acoustic Guitar! Rare Guitar! Plays Great!

    Vintage Goya 1960's G-13 6 String Acoustic Guitar! Rare Guitar! Plays Great!

    Los Angeles, California, 900**, UNITED STATES OF AMERICA

    $299

    Vintage Goya 1960's G-13 6 String Acoustic Guitar! Rare Guitar! Plays Great! Very good condition! No cracks, neck is straight! Comes with the guitar only

    Amazing quality! Sounds just great!


    Lowest price online and offline, only one is available, don??t miss it!


    Ships Free Right Away!
    ... more
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    Vintage Nagoya Guitar Model A578 Rare

    Vintage Nagoya Guitar Model A578 Rare

    Hatfield, Pennsylvania, 194**, UNITED STATES OF AMERICA

    $175

    Estate find . Rare and hard to find guitar . Please see photos for exact condition . Has wear from use and age as shown . Cosmetic wear . The one part is peeling up as shown. Selling as is . Can ship ! Any questions please ask !
    ... more
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    Set of 6 Vintage 60s Teisco Ibanez Zenon Goya Classic Guitar Tuners for Project

    Set of 6 Vintage 60's Teisco Ibanez Zenon Goya Classic Guitar Tuners for Project

    Brooklyn, New York, 112**, UNITED STATES OF AMERICA

    $40

    Set of 6 Vintage 60's Teisco Ibanez Zenon Goya Classic Guitar Tuners for Project. As pictured. Don't forget to check my other listings!!!... more
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    Vintage 60??s Goya 130 3 / 4-size Classical Guitar

    Vintage 60??s Goya 130 3 / 4-size Classical Guitar

    Burlington, West Virginia, 267**, UNITED STATES OF AMERICA

    $125

    60??s Goya 130 guitar (Swedish-made) for your consideration. This guitar is in fairly decent shape, but has a few issues that I??ll address below:
    Specs:
    ?? 24 3 / 4?? scale length
    ?? 1 3 / 4?? nut (just wide enough for nylon strings, skinny fingers might do better)
    ?? new bone nut and saddle
    ?? strung with regular tension Aquila Alabastros
    ?? solid spruce top with what appears to be solid back and sides (birch?)
    ?? It has several tight top cracks running either side of the... more
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    Vintage Greco GR-9 by Goya  Guitars  Inc.  Made In Germany  1960s

    Vintage Greco GR-9 by Goya Guitars Inc. Made In Germany 1960's

    Omaha, Nebraska, 681**, UNITED STATES OF AMERICA

    $725

    This vintage Greco GR-9 guitar, manufactured in Germany by Goya Guitars Inc. during the 1960s, is a rare find for collectors of vintage guitars. Its brand and model are Greco and GR-9 respectively. This guitar belongs to the category of vintage guitars and basses, specifically in the subcategory of other vintage guitars, which makes it a unique addition to any collection
    Serial # 1848 
    Old but in sound working condition   Years spent in storage. Examine photographs and if you ... more
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    Vintage Kay Ibanez DeAngelico Goya Classic Guitar Tuners Set for Project Upgrade

    Vintage Kay Ibanez DeAngelico Goya Classic Guitar Tuners Set for Project Upgrade

    Brooklyn, New York, 112**, UNITED STATES OF AMERICA

    $30

    Vintage Ibanez DeAngelico Goya Classic Guitar Tuners Set for Project Upgrade. As pictured. Post spacing 35mm (70mm between 1st and 3rd post' centers). Don't forget to check my other listings!!!... more
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    1960s EKO Framus Goya Guitar Tuner (1) Vintage Part NICKEL

    1960s EKO Framus Goya Guitar Tuner (1) Vintage Part NICKEL

    Plano, Texas, 750**, UNITED STATES OF AMERICA

    $75

    Nickel finish, nickel press, fit metal button, Clef Note logo gear cover, normal vintage wear with potions, gears turn nice, action easy, one tuner as shown, thanks for looking. THANKS for looking!
    ... more
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    Original 60s guitar tailpiece Vox Meteor, Goya & Hagstrom sparkle top models

    Original 60's guitar tailpiece Vox Meteor, Goya & Hagstrom sparkle top models

    Manheim, Pennsylvania, 175**, UNITED STATES OF AMERICA

    $300

    Original 60's guitar tailpiece
    This was used on the Vox Meteor and also the Goya & Hagstrom sparkle top guitars
    All original and in very good shape with light playing wear only
    The last 2 photos are for reference only and show the tailpiece as used on Vox and Goya / Hagstrom guitars
    This listing is for the TAILPIECE ONLY.
    NOTICE! We do NOT cancel orders once they are placed. Ebay has started charging sellers a fee if an order is cancelled. Please be sure you know what you... more
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    1985 B C. Rich NJ Series ST-III SSH Superstrat w /  Kahler Flyer, Nagoya Japan

    1985 B C. Rich NJ Series ST-III SSH Superstrat w / Kahler Flyer, Nagoya Japan

    Seattle, Washington, 981**, UNITED STATES OF AMERICA

    $1000

    Up for sale, a 1985 B C. Rich NJ Series ST-III in exceptional condition and in perfect working order. This B C. Rich was crafted in Japan as part of the NJ Series (Nagoya, Japan), featuring an SSH pickup complement, Kahler Flyer tremolo, and gloss Fluorescent Pink finish
    The neck and middle pickups are ceramic magnet single coils, delivering bold cut, while the bridge position humbucker is a high output ceramic magnet design, providing a powerful midrange push akin to a DiMarzio Super ... more
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    1960s Zerosette Goya 114-SB Fireball Red, Extremely Rare

    1960s Zerosette Goya 114-SB Fireball Red, Extremely Rare

    Las Vegas, Nevada, 891**, UNITED STATES OF AMERICA

    $1500

    All original besides bridge replacement with tuneamatic . Shows signs of finish damage and wear but plays great and has a super unique sound. Holds tune great. Missing truss rod cover
    A once in a lifetime opportunity to own this extremely rare model. Made in Italy. Sold as is
    ... more
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    Vintage 1965 Goya G10 Classical Guitar, Chipboard Case Made n Sweden Ser# 283317

    Vintage 1965 Goya G10 Classical Guitar, Chipboard Case Made n Sweden Ser# 283317

    Ypsilanti, Michigan, 481**, UNITED STATES OF AMERICA

    $450

    This vintage 1965 Goya G10 classical acoustic guitar is a rare gem for any professional musician. Made in Sweden, this 6-string dreadnought guitar has a beautiful brown body color that resonates with any music. The guitar is right-handed and has a unique serial number of 283317   Guitar is in good condition. Includes chipboard case. Case has significant cosmetic wear and cracks but is functional. See pictures for content and conditions. Guitar probably needs new strings
    The guitar is ... more
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    Vintage Vtg Goya G-10 Classical Guitar Acoustic (Repair) Made in Sweden

    Vintage Vtg Goya G-10 Classical Guitar Acoustic (Repair) Made in Sweden

    Newport News, Virginia, 236**, UNITED STATES OF AMERICA

    $180

    Please look at pictures thoroughly
    The good: The guitar sounds amazing, has beautiful checking, and is very much playable as is
    The Bad: Unfortunately the guitar is damaged - SEE PICS. The damage is certainly repairable, and it is very much playable as is
    The guitar will be packaged with the utmost care and shipped FedEx, unless otherwise requested
    GUITAR SOLD AS IS - FOR PARTS OR REPAIR.... more
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    Rare Vintage Acoustic Guitar Greco GR-9 by Goya Musical Instrument

    Rare Vintage Acoustic Guitar Greco GR-9 by Goya Musical Instrument

    Bridgeport, Connecticut, 066**, UNITED STATES OF AMERICA

    $700

    Rare Vintage Acoustic Guitar Greco GR-9 by Goya Musical Instrument
    Thank you for browsing.
    If you have any questions or concerns, feel free to contact me.... more
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    Goya Strat Copy 1976 Maple Ash Sunburst Made In Japan GST-VN 0048 Hardtail

    Goya Strat Copy 1976 Maple Ash Sunburst Made In Japan GST-VN 0048 Hardtail

    New Britain, Connecticut, 060**, UNITED STATES OF AMERICA

    $1000

    This vintage Goya Strat Copy guitar is a rare find for collectors and musicians alike. Made in Japan in 1976, it features a beautiful maple sunburst finish and a solid body type. The guitar is right-handed and has a 6-string configuration.

    The brand Goya is known for producing high-quality musical instruments, and this guitar is no exception. It has not been modified and is in its original state. This guitar is perfect for anyone looking for a vintage piece to complete their ... more
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    Vintage 70s Harmony Kay Goya Classical Guitar Tuners for Project Japan

    Vintage 70's Harmony Kay Goya Classical Guitar Tuners for Project Japan

    Brooklyn, New York, 112**, UNITED STATES OF AMERICA

    $30

    Vintage 70's Harmony Kay Goya Classical Guitar Tuners for Project Japan. As pictured. Post spacing 35mm (or 70mm between 1st and 3rd post centers). Don't forget to check my other listings!!!... more
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    Goya G-150 Vintage Concerto Guitar Made In Japan MIJ

    Goya G-150 Vintage Concerto Guitar Made In Japan MIJ

    Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

    $650

    Goya G-150 Vintage Concerto Guitar Made In Japan MIJ
    An amazing sound and tone. Awesome projection. Please watch the videos below to see the guitar up close and hear some chords I recorded 1970's Goya Concerto No. G150 classical guitar
    Video will open in a new window
    Using the eBay App? Paste link into a browser window:
    [isdntekvideo]
    Make sure to change the resolution to HD or 4K to see every nook and cranny.
    7% taxes of the total price will be charged for Florida buyers ... more
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    Goya Levin M-24 1964 Acoustic guitar

    Goya Levin M-24 1964 Acoustic guitar

    Wilmington, North Carolina, 284**, UNITED STATES OF AMERICA

    $1599

    1964 Goya / Levin M-24 Minor wear from a guitar of this age No repairs no cracks . Very solid guitar Great sounding guitar. Only selling because I have too Ready to ship. Ships in a Gator semi hardshell caseNo return.... more
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    Find more Goya Rangemaster 109 at vintageguitarsforsale.co

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    1973 Hagstrom Swede Bass

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    1973 Shaftesbury 3400

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    1971 Epiphone 1802T

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    1971 Shaftesbury 3400

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    1981 Gibson Victory MVX

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    1970 Rosetti Epiphone guitar catalogue

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    1971 Selmer guitar catalogue

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    1968 Selmer guitar catalogue

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    1961 Hohner Zambesi

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    1963 Vox Super Ace

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    1969 Fender catalog, Fender Lovin' Care

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    1973 Eko Ranger Folk

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    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music