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GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1969)

Voice of the Underground

Gibson Amplifiers

If you're still looking for that freaked-out gut sound, forget it. Something else is happening. The latest word from the Underground is "Soul." Soul is cooler. Less wiggy. More music power. Guys with the talented heads are joining up. Jazz buffs are coming in. Don't mistake it for a "new sound." It's the New Music. The blow-your-mind, "acid" sound of the old generation of amps is out of it now. More and more, the soul amp in the Underground is getting to be Gibson?cooler, soulful, able even to handle a jazz figure. It's emerging. What if you're caught without it?

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    Gibson advertisement (1969) Voice of the Underground

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    1946 Gibson L-50 Archtop Acoustic Guitar All Original No Cracks W / OHSC

    1946 Gibson L-50 Archtop Acoustic Guitar All Original No Cracks W / OHSC

    Blanchardville, Wisconsin, 535**, UNITED STATES OF AMERICA

    $2700

    1946 Gibson L-50 archtop acoustic guitar, with no neck, body or top cracks. This vintage L-50 is in excellent, 100% original condition. The maple neck is straight and flat, with no buzzing or dead spots up or down the fretboard. The neck angle is fantastic, with plenty of room between the bridge saddle and the bridge foot to make adjustments. The truss rod works. The frets and fingerboard show some wear spots at the first three positions. The WWII era individual Kluson tuners work pretty well ... more
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    Vintage 1960s Gibson Patent Sticker PAF Pickup 7 75k - Killer Les Paul Burst To

    Vintage 1960's Gibson Patent Sticker PAF Pickup 7 75k - Killer Les Paul Burst To

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA

    $1995

    Vintage Correct Parts is proud to offer, for your consideration,
    A completely original and fantastic
    One KILLER Vintage Gibson 1960's Patent Sticker PAF pickup
    We're proud to present another early Patent Sticker PAF pickup!
    Please see our other listings for it's mate and other killer vintage Gibson pickups!
    This pickup is in very nice original condition - A fantastic sounding pickup that is 100% original - it has never been rewound, never been repaired and is exactly as it left ... more
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    1961 Gibson ES-330 TC Cherry CLEAN with all 3 original HANG TAGS!!!

    1961 Gibson ES-330 TC Cherry CLEAN with all 3 original HANG TAGS!!!

    Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

    $8190


    Add Me to Your Favorite Sellers
    Olivia's Vintage would like to present this 1961 Gibson ES-330 TC in its original brilliant Cherry finish. It has a great playing neck with great frets. It's all original with the exception of the nut and the chrome lower portion of the tailpiece. It's also 100% complete along with its original brown soft-case and all three original hang tags. It's in EXCELLENT condition with some very minor nicks + dings and other minor cosmetic wear. There are additional... more
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    1972 Gibson ES-335TD Walnut Finish w / OHSC

    1972 Gibson ES-335TD Walnut Finish w / OHSC

    San Diego, California, 921**, UNITED STATES OF AMERICA

    $5995

    1972 Gibson ES-335TD In Walnut Finish
    This Guitar Is Located At IVG Sherman Oaks
    In Excellent Overall Condition (Please See Photos)
    Finish Shows Minimal Cosmetic Play Wear With Some Minor Marks And Light Scratches Visible
    Small Hairline Fracture On Back (See Photos)
    Truss Rod Cover Engraved With The Name Of Previous Owner
    Reproduction Tuners And Custom Made Half-Brass Nut
    Genuine Gibson Replacement Harmonica Bridge Installed With Original Bill Of Sale From 1975, ... more
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    Vintage 1965 Gibson Chrome Trapeze Tailpiece Complete ES-125 ES-225 ES330

    Vintage 1965 Gibson Chrome Trapeze Tailpiece Complete ES-125 ES-225 ES330

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA

    $245

    Vintage Correct Parts is proud to offer, for your consideration,
    A fantastic and original

    Vintage 1965 Gibson "trapeze" tailpiece
    This vintage and rare original 60's Gibson trapeze tail is correct for a host of hollowbody thinlines from the mid to late 1960's. Correct for the ES-335, ES-330, ES-125t and others!
    Get it back to stock, get it VINTAGE CORRECT
    WE SHIP WORLDWIDE... more
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    1970s Gibson RD Standard Guitar Pickup

    1970's Gibson RD Standard Guitar Pickup

    Madison, Wisconsin, 537**, UNITED STATES OF AMERICA

    $189

    FROM AN ORIGINAL KALAMAZOO GIBSON / HERITAGE GUITAR COMPANY EMPLOYEE
    1970's Gibson RD Standard Pickup
    5 3ohms
    Very good condition
    ... more
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    Original Vintage Gibson Mid 1970s Grabber Bass Guitar Bridge w /  Screws Parts

    Original Vintage Gibson Mid 1970s Grabber Bass Guitar Bridge w / Screws Parts

    Orange, California, 928**, UNITED STATES OF AMERICA

    $145

    Original Gibson itemcame off a mid 1970s Grabber bass mostly all complete - missing 2 Saddle adjustment screwsincludes original mount screws... more
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    RARE Vintage 1977 Gibson ES-355 TDSV

    RARE Vintage 1977 Gibson ES-355 TDSV

    New Iberia, Louisiana, 705**, UNITED STATES OF AMERICA

    $14495

    RARE Vintage 1977 Gibson ES-355 TDSV "Sunburst" Semi Electric Guitar Excellent condition (Barely Used) Stereo, has iconic mother-of-pearl block inlays on the neck, Vibrola, veritone stereo, Dual Humbucker pickups to create the Gibson Semi-Hollow tone Gold tone hardware. The ES-355 is in its original Gibson case This is your chance to get your hands on a rare piece of Gibson history- 1977 ES-355 TDSV
    Methods of payment include PayPal, ZelleWill ship when verification of funds received ... more
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    1972 Gibson Les Paul Deluxe Heritage Cherry Sunburst Tom Doyle Super-Tom Pickups

    1972 Gibson Les Paul Deluxe Heritage Cherry Sunburst Tom Doyle Super-Tom Pickups

    Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

    $3995

    Just in is this cool and modified 1972 Gibson Les Paul Deluxe

    Quick Details

    Make ?? Gibson

    Model ?? Les Paul Deluxe

    Year - 1972

    Color - Heritage Cherry

    Weight ?? 10 56lbs

    Nut Width ?? 1 11 / 16th "

    Depth at 1st fret ?? 0 83??

    Depth at 12th fret ?? 1 04??

    Case ?? Non original Hard case

    Serial # 110416

    Description

    Up for grabs is this great and highly Modified 1972 GIbson Les Paul Deluxe ... more
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    1967 Gibson SG Junior Vintage Guitar Polaris White w /  Case

    1967 Gibson SG Junior Vintage Guitar Polaris White w / Case

    Seattle, Washington, 981**, UNITED STATES OF AMERICA

    $6000

    Up for sale, a 1967 Gibson SG Junior in excellent condition and in perfect working order, finished in custom color Polaris White and complete with a hardshell case. Featherweight at 6lbs 5oz with Honduran mahogany construction, this Junior delivers great natural midrange warmth and growl. The P-90 yields plenty of bark and glassy treble that??s highly responsive to picking dynamics, harmonically dense with a sweet, singing quality and potent upper-midrange cut. Well balancing well on a strap, ... more
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    Vintage 1959 Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 1958 1957

    Vintage 1959 Gibson PAF Cover Gold Les Paul SG Custom ES-345 ES-355 1958 1957

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA

    $1195

    Vintage Correct Parts is proud to offer, for your consideration,
    A completely original and fantastic
    Vintage Gibson 1959 Gold PAF cover
    Correct for your Les Paul Custom, ES-345, ES-355 and others
    This is a "Standard Spaced" PAF cover in EXCELLENT original condition
    This one has a nice medium patina with some very cool wear
    This originally covered a 1959 "ZEBRA" PAF (pickup available in our other listings)
    The real deal from the most legendary year in electric guitar ... more
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    Gibson Vintage 1978 L-6S SG Pickup Ring Screws Springs 1976 1977 1979 1980 1970

    Gibson Vintage 1978 L-6S SG Pickup Ring Screws Springs 1976 1977 1979 1980 1970'

    Petaluma, California, 949**, UNITED STATES OF AMERICA

    $34

    * Vintage Gibson SG L-6S Pickup Screws Springs ** Good ConditionSee PhotosDomestic shipping $9 00We Ship Worldwide022525 1
    ... more
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    1972 Gibson ES-320 TD Hollowbody vintage electric guitar

    1972 Gibson ES-320 TD Hollowbody vintage electric guitar

    Loveland, Ohio, 451**, UNITED STATES OF AMERICA

    $4395

    1972 Gibson ES-320 TDN, Rare thinline hollow-body model with Gibson embossed single coil pickups, Natural Maple body with Black binding, Nice player! Light weight, Clean condition, Cool and different! EC+, Original hard case... more
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    1974 Gibson Les Paul Deluxe Standard - Player Grade - Thin Neck  w VIDEO

    1974 Gibson Les Paul Deluxe Standard - Player Grade - Thin Neck w VIDEO

    San Diego, California, 921**, UNITED STATES OF AMERICA

    $1995


    Here's a 1974 Gibson Les Paul Deluxe - in a factory original cherry sunburst finish
    She's been routed for humbucker and has an old repaired headstock - rock solid
    It is in good condition and has average playwear for a 50+ year old guitar.
    The top, back and sides have some light indents, light finish scratches and stuff like that- overall, a pretty decent vibe for a 70's Les Paul
    The some of the hardwear looks original - tuners changed - pickups are DiMarzios
    Pickguard is... more
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    Gibson Vintage 1970??s Volume Tone Jack Pointers Washer Nuts Les Paul ES SG 1960s

    Gibson Vintage 1970??s Volume Tone Jack Pointers Washer Nuts Les Paul ES SG 1960s

    Alcoa, Tennessee, 377**, UNITED STATES OF AMERICA

    $45

    ** Vintage 1960's 1970's Gibson The Paul Les Paul ES SG Nuts and Washer Set Early **
    Very good ConditionSee PhotosDomestic shipping $9 00We Ship Worldwide121525 3
    ... more
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    Vintage 1961 Gibson Les Paul PAF Wiring Harness Standard Goldtop Burst centralab

    Vintage 1961 Gibson Les Paul PAF Wiring Harness Standard Goldtop Burst centralab

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA

    $3495

    Vintage Correct Parts is proud to offer, for your consideration,
    A completely original and fantastic
    Vintage Gibson 1960's Les Paul Standard Wiring Harness
    This killer Centralab Les Paul harness is fully original and ready to ROCK!
    This original LP harness is SUPER clean
    All original and in PERFECT working condition
    Correct for your late 1950's or early 60's Les Paul Standard! These vintage harnesses are a KEY component to the Holy Grail BURST TONE! Restore your late 50's ... more
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    1970s Gibson S-1 Guitar TRUSS ROD COVER

    1970's Gibson S-1 Guitar TRUSS ROD COVER

    Miami, Florida, 331**, UNITED STATES OF AMERICA

    $80

    This is an original part from a 1970's Gibson S-1 guitar. There are scratches and wear. There's a small crack just above the top screw hole. Original screws are included.
    Sales tax will be collected by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT declare lower values or declare items as gifts under any circumstance.
    ... more
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    1973 Gibson J-45 Deluxe Tobacco Sunburst w / hsc

    1973 Gibson J-45 Deluxe Tobacco Sunburst w / hsc

    Towson, Maryland, 212**, UNITED STATES OF AMERICA

    $1450

    [contenteditable]{ pointer-events: none; }1973 Gibson J-45 Deluxe Tobacco Sunburst w / hsc
    1973 Gibson J-45 Deluxe in Tobacco Sunburst??a vibey, road-worn classic with that unmistakable slope-shoulder feel. This square-shoulder dreadnought delivers a warm, woody voice with a strong fundamental, rounded low end, and a dry, punchy midrange that records beautifully and sits right in a mix. The Tobacco Sunburst top and multi-ply binding give it a distinct ?70s aesthetic, while the comfortable ... more
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    MINTY & RARE! 1984 Gibson ES-357 Figured Natural Semi-Hollow w /  3 P90??s + OHSC

    MINTY & RARE! 1984 Gibson ES-357 Figured Natural Semi-Hollow w / 3 P90??s + OHSC

    Thousand Oaks, California, 913**, UNITED STATES OF AMERICA

    $14995



    MINTY & RARE! 1984 Gibson ES-357 Figured Natural Semi-Hollow w / 3 P90??s + OHSC

    Google us! Lovies Guitar Shop
    Lovies Guitars is Excited to offer up this 1984 Gibson ES-357 Figured Natural Semi-Hollow w / 3 P90??s! In June of 1984 trucks came to take most of the machines out of Gibson??s historic Kalamazoo, Michigan factory and move them down to Nashville, Tennessee. The End of an Era. Shortly before, in May of ??84, the Gibson Custom Shop completed a batch of six ... more
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    Vintage 1965 Gibson Custom Truss Rod Cover SG Les Paul L-5CES Tal Farlow 1964 66

    Vintage 1965 Gibson Custom Truss Rod Cover SG Les Paul L-5CES Tal Farlow 1964 66

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA

    $145

    Vintage Correct Parts is proud to offer, for your consideration,
    A fantastic
    Vintage Gibson 1966 - 1969 "CUSTOM" Truss Rod Cover
    Correct for your mid-60's Gibson guitar!
    These were commonly found on the SG "Custom" Model, but also were used by the Kalamazoo craftsman for "artist" models like the Tal Farlow, Barney Kessel and Trini Lopez or any "custom" ordered guitar that came out of the factory.
    Great original condition with original mounting screws
    WE SHIP ... more
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    Find more Gibson at vintageguitarsforsale.co

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    1973 Hagstrom Swede Bass

    1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

    1973 Shaftesbury 3400

    1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

    1971 Epiphone 1802T

    1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

    1971 Shaftesbury 3400

    1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

    1981 Gibson Victory MVX

    1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

    1970 Rosetti Epiphone guitar catalogue

    1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

    A World of Guitars by Rosetti - 1971

    1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

    1971 Selmer guitar catalogue

    1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

    1968 Selmer guitar catalogue

    1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

    1961 Hofner Colorama I

    1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

    1971 Commodore N25 (Matsumoku)

    1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

    1960 Hofner Colorama II

    1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

    1971 Epiphone 1820 bass (ET-280)

    1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

    1981 Gibson Marauder

    1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

    1971 'Pick Epiphone' Catalog

    1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

    1981 'Gibson Specials' Pre-Owners Manual

    1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
    It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

    1970s Shaftesbury 3263 bass

    1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

    1961 Hohner Zambesi

    1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

    1963 Vox Super Ace

    1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

    1966 Vox New Escort

    1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

    1969 Fender catalog, Fender Lovin' Care

    1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

    1973 Eko Ranger Folk

    1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music