1975 Gibson Electric Acoustics catalogue. Page 1. The front cover shows jazz guitarist Howard Roberts, who had been endorsing Epiphone guitars in the 1960s. When Epiphone production was moved to Japan in 1969, his endorsement was transferred to Gibson. He is shown here with a Gibson Howard Roberts Custom, first produced in 1973.
This image was previously used in a 1974 advertisement for the Howard Roberts Custom, entitled The beauty of Howard Roberts new guitar is in the design.
The outstanding reputation that Gibson achieved with its acoustic instruments, continued with its electric acoustic instruments. These guitars, first developed in 1924, helped establish a whole new school of guitarists, who stepped out of the rhythm section and into the lead. Gibson’s electric acoustic guitars helped many artists rise to the top… Award-winning artists, like Johnny Smith, Billy Byrd, Hank Garland, and Howard Roberts. And these artists in turn, helped Gibson develop many of today's most popular models.
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