They've improved their range of electro-acoustic guitars
Mid sixties ad for four Hofner electro-acoustic guitars: the Verithin 66, new Ambassador, President and Senator
This advertisement was placed in a UK music magazine by Selmer of London, the UK and Commonwealth distributor (Australia, Canada, New Zealand and many more countries). The improvement mentioned refers to the new Florentine cutaway body style of the Verithin (now dubbed Verithin 66) and President, and the new Ambassador model, a deeper bodied version of the Verithin albeit with slightly different controls. The Senator is shown with the a single Venetian cutaway - previously it was a non-cutaway model.