Gibson Melody Maker, Harmony H22 bass, Vox Ultrasonic
1969 Gibson Melody Maker guitarHarmony H22 bassVox Ultrasonic guitar, with built-in effects
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Fender 12-String, Telecaster and Esquire

1966-67 Fender guitar and bass catalogue - page 8

Fender 1966-67 guitar and bass catalogue. Page 8. Image of three guitar models: the Fender 12-String, Telecaster and Esquire. Specifications for the guitars pictured are on the following page.

The 12-String, was one of Fenders newer guitars, first produced from early 1965, and is shown here in it's standard Sunburst finish, and (laying down) in the premium DuPont finish - Lake Placid blue? - note the matching headstock. The majority of these guitars had unbound necks with dot inlays - but here they are shown bound with blocks. Nice! Compare to the corresponding pages in the 1965, 1968 and 1969 Fender catalogues.

At this point, the single-pickup Esquire and dual-pickup Telecaster guitars were both available in blond finish; or as the Telecaster or Esquire Custom, which had sunburst finish and bound body.

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Fender 12-String, Telecaster and Esquire - 1966-67 Fender catalogue - page 8

July 1966 prices for the 12-String, Esquire and Telecaster ranges are as follows:
12-string $339 ($356 custom finish), Esquire $164, Esquire Custom $194, Telecaster $203, Telecaster custom $232. DuPont custom finishes are also available at an extra 5%, left handed models 10% and maple fingerboards 5%.




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