Fender 1968 guitar and bass catalog. Page 6. Image of the Fender Telecaster, Fender 12-string, Telecaster Custom (sunburst with body binding) and Fender Esquire. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
July 1968 prices for the guitars pictured below were as follows: Telecaster (blond) $229.50 + $55 for Bigsby, 12-string (sunburst) $329.50, Telecaster Custom (sunburst) $259.50, and Esquire (blond) $194.50.
$2070
$1785
$4000
$2160
$1880
$31
$3500
$2115
$4300
$2049
$4995
$9800
$14898
$1500
$7500
$17000
$11500
$5900
$4995
$21000