Fender 1968 guitar and bass catalog. Page 6. Image of the Fender Telecaster, Fender 12-string, Telecaster Custom (sunburst with body binding) and Fender Esquire. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
July 1968 prices for the guitars pictured below were as follows: Telecaster (blond) $229.50 + $55 for Bigsby, 12-string (sunburst) $329.50, Telecaster Custom (sunburst) $259.50, and Esquire (blond) $194.50.
$4500
$3995
$129
$3500
$1200
$3695
$3995
$4495
$2595
$1000
$7100
$19995
$1199
$6250
$21995
$4500
$3800
$6350
$1499
$32495