Fender 1968 guitar and bass catalog. Page 6. Image of the Fender Telecaster, Fender 12-string, Telecaster Custom (sunburst with body binding) and Fender Esquire. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
July 1968 prices for the guitars pictured below were as follows: Telecaster (blond) $229.50 + $55 for Bigsby, 12-string (sunburst) $329.50, Telecaster Custom (sunburst) $259.50, and Esquire (blond) $194.50.
$21000
$3500
$215
$3700
$4300
$37900
$7000
$17000
$49000
$9000
$2495
$7995
$11999
$3499
$1100
$239
$28000
$8000
$1680
$2595