Fender 1968 guitar and bass catalog. Page 6. Image of the Fender Telecaster, Fender 12-string, Telecaster Custom (sunburst with body binding) and Fender Esquire. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
July 1968 prices for the guitars pictured below were as follows: Telecaster (blond) $229.50 + $55 for Bigsby, 12-string (sunburst) $329.50, Telecaster Custom (sunburst) $259.50, and Esquire (blond) $194.50.
$3700
$11999
$21000
$1849
$3500
$37900
$4300
$10500
$1899
$2495
$2160
$5900
$11900
$1100
$2070
$4900
$17000
$7000
$4999
$2950