1976 Gibson L-6S Custom, 1978 Guild B302F bass, 1967 Fender Coronado guitar
1976 Gibson L-6S Custom1978 Guild B-302F1967 Fender Coronado
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Gibson Victory guitars

MV-II and MV-X

Gibson Victory MV2 electric guitar
The Gibson Victory MV2 in Candy Apple Red finish
Gibson Victory MVX electric guitar
The Gibson Victory MVX

The Gibson Victory MV range of guitars comprised just two models: the Gibson Victory MV2 (or MVII), "designed primarily for the discerning country player", and the Gibson Victory MV10 (or MVX) that "produces a myriad of separate and distinct electric guitar tonalities; those voices that fill all the needs and requirements of the dedicated guitarist"

MV stood for multi-voice. They were created by the Gibson research and development team in Kalamazoo, MI, with the body work by Chuck Burge, and the multi-voice electronics by Tim Shaw. The period of production was short: mid 1981 - 1983/4. Early models were Kalamaoo-built, but by the end of 1981 they were being produced at the Gibson Nashville plant. There were also three Gibson Victory bass models (See Chuck Burge's interview with FlyGuitars on the development of the Gibson Victory bass), and these went on to outlast the guitar versions by several years. The Gibson Victory MV2 and MVX were last listed in Gibson prices list of January 1984, whilst the Gibson Victory Standard and Artist basses remained until 1986.

According to the 1981 pre-owners manuals, they were attempts to add "in-demand" tones, to Gibson's classic sounds. Direct competition for the Fender Telecaster (MV2) and Fender Stratocaster (MV10). As well as the Fender-esque shape, these guitars were fitted with pickups and circuitry that could give single coil tones. This was not the first time Gibson had created guitars to directly take on Fenders sound; the Gibson Marauder and Gibson S-1 had done much the same thing 6 years earlier, but with more traditional Gibson body styling.

But to say the Victory series were just Fender copies would be very wrong indeed. Although they could produce single-coil sounds, these guitars were actually fitted with humbuckers for the fatter tones associated with Gibson, and along with a hard rock maple body and a set (glued-in) maple neck, they owed a lot more to Gibson tradition than might seem obvious at a first look. In many ways they are descendents of the all-maple Gibson RD series guitars; the design teams previous effort.

Gibson 1983 catalogue
The Gibson Victory Standard bass and Gibson Victory MX guitar were the only Victory models to appear in the 1983 Gibson catalogue
1982 Gibson Victory Bass and MV guitar flyer

The Victory guitar series were available at dealers from late summer 1981, however bass models may have been available slightly earlier in 1981; only Victory basses were listed in the April 1981 price lists, with the guitars added in the next list.

By this time Gibson were having serious financial problems, and unprofitable models were being discontinued. The Victory MV guitars were good quality instruments, with wide tonal palettes. So why were they a commercial failure? It was a time of falling guitar sales in general, and perhaps Gibson buyers wanted Gibson classic styling? Price may also have been a factor: in 1982 the MV2 cost the same as the SG Standard, with the MVX a shade below the Les Paul Standard. Another factor may have been insufficient advertising. The MV2 never appeared in a Gibson catalogue, whilst the MVX just made it into the 1983 catalogue. Marketing the MV2 as a country guitar was perhaps a bad idea - although useful in alikening the instrument to the Telecaster, the Victory body shape was probably too 'rock' for country players, whilst the country tag must have put off may rock players.

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US ebay listings

Free Shipping!! Gibson victory MVⅡ β

Current price: $3125.00
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Gibson Victory Guitar, Vintage 1981 (CM Model)

Current price: $599.00
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Gibson Victory Bass neck plate and screws--early-mid 80s

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UK ebay listings

Gibson Victory Fretless Bass 1982 Vintage and original

Current price: £499.00
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