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FENDER | STRATOCASTER

Fender Stratocaster

The most famous guitar in the world?

Vintage Fender Stratocaster advertising

Electric guitar advertisements originally published from 1954 onwards. Click on the images for larger copies. Check out other vintage Fender advertisements

Fender Stratocaster - Synchronized tremolo action

Fender Stratocaster - Synchronized tremolo action (1954)
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
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Fender Stratocaster - Fender fine electric instruments

Fender Stratocaster - Fender fine electric instruments (1955)
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
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Fender Stratocaster - The most imitated guitar in the world

Fender Stratocaster - The most imitated guitar in the world (1963)
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
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Fender Stratocaster - Quality Means Confidence

Fender Stratocaster - Quality Means Confidence (1963)
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
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Fender Stratocaster - Olé

Fender Stratocaster - Olé (1966)
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
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Fender Stratocaster - Fender. What more need we say

Fender Stratocaster - Fender. What more need we say (1971)
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
[more]

Fender Stratocaster - How To Pick a Guitar

Fender Stratocaster - How To Pick a Guitar (1972)
Body
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
[more]

Fender Stratocaster - The Worlds Favourite Flying Machine

Fender Stratocaster - The Worlds Favourite Flying Machine (1973)
Soar higher, cruise easier with that far out feeling... Fender Take command and experience the full sound spectrum. You'll go to places you've never been before, with more highs - more lows, and ...
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Fender Stratocaster - You Get There Faster on a Fender

Fender Stratocaster - You Get There Faster on a Fender (1974)
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
Bumpwell Blue...
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Fender Stratocaster - Goldilocks and the three bears

Fender Stratocaster - Goldilocks and the three bears (1975)
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
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Fender Stratocaster - Its A Business Machine

Fender Stratocaster - Its A Business Machine (1977)
It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking ...
[more]

Fender Stratocaster catalog description

1969 Fender Lovin

The following description is taken from the 1969 Fender Lovin' Care catalog

Looking for that strong, biting sound to make your playing sing? You'll find it in the Stratocaster. Compare and you will see why it has always been one of the favourites with musicians everywhere.

Stratocaster sound is produced by its three adjustable wide-range pick-ups working with two tone controls and a three position switch. Select any of the three positions or even between the natural positions for your own particular sound. For more effects, the Strat has a built-in tremolo (or available without) for variable pitch change.

The Stratocaster contoured body design offers extreme playing comfort ...accomplished by shaping and sculpting the guitar body so it snugs into the body of the player. Also, the front of the guitar is dressed away, providing a firm comfortable arm rest. Its neck is truss-rod reinforced and adjustable for a lifetime of playing pleasure.

Stratocaster pickups are shielded from the noise of lights, signs and other electrical equipment. In addition, six bridges are individually adjustable for string length and height for perfect intonation and custom playing action. It is finished in shaded Sunburst with an attractive white pickguard. It is also available in selected custom colours and left-hand models by special order.

Standard neck width: 15/8" at nut; available 1 1/2" and 1 3/4" by special order

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Fender Stratocaster for sale

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Vintage 1967 - 1972 Fender Stratocaster Telecaster Hard Case Tail Logo Very Nice

Vintage 1967 - 1972 Fender Stratocaster Telecaster Hard Case Tail Logo Very Nice

Spokane, Washington, 992**, UNITED STATES OF AMERICA

$646

The product is a vintage 1967-1972 Fender Stratocaster Telecaster electric guitar, featuring a classic black body color and a right-handed orientation. This 6-string guitar is part of the Fender Stratocaster series, known for its iconic sound and playability. The hard case with the tail logo adds a touch of vintage charm to this classic model, making it a desirable choice for guitar enthusiasts and collectors alike
... more
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1979 Fender Stratocaster - 100% Original - Eye Catching Sienna Burst!

1979 Fender Stratocaster - 100% Original - Eye Catching Sienna Burst!

Dayton, Ohio, 454**, UNITED STATES OF AMERICA

$2500

For your consideration is this 1979 Fender Stratocaster in a Sienna Burst finish. Overall the guitar is in Very Good condition. The original pickups deliver excellent sound across all playing styles, truly capturing the iconic tones of your favorite players. Playability is excellent with low action & no fret wear. 100% Original!
Comes with the original case and candy as shown. (136)
Weight: 9lb 12oz | Nut: W 1 62 H .83 | 12th: W 2 01 H 0 92
Condition, Shipping, & Setup ... more
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1969 sunburst fender stratocaster

1969 sunburst fender stratocaster

Cranfills Gap, Texas, 766**, UNITED STATES OF AMERICA

$14000

My father bought this guitar new. He later gave it to a friend and this friend passed away, his son gave it back to me. I went through the guitar and only had to do two things. I put a new nut on it and the pickups were weak or not working. I searched and finally got the attention of Lindy Fralin (a guru on rewinds). He did the rewinds and they sound great now. None of my kids or grand kids play electric lead guitar. Hope this guitar finds a loving home.
... more
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Vintage 1972 73 74 75 76 77 78 79 Fender Stratocaster  Guitar Bridge & Block

Vintage 1972 73 74 75 76 77 78 79 Fender Stratocaster Guitar Bridge & Block

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$110

Up for your consideration is a 1970??s Fender Stratocaster bridge block. Tremolo hole has broken bar inside and broken drill bit. My guitar tech tried to free up the bar and when doing so chipped the corner piece off. If whammy bar is not your thing this bridge is prefect. Saddles and screws are not available on this one, just the block. Ships USPS. Thanks for looking and check out other listings.
... more
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Original 1973 Or 1974 Fender Stratocaster Neck Plate

Original 1973 Or 1974 Fender Stratocaster Neck Plate

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$125

1974 Fender Stratocaster neckplate. Ships USPS
... more
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VINTAGE 1980 Fender Stratocaster Pick Guard

VINTAGE 1980 Fender Stratocaster Pick Guard

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$150

Up for your consideration is a cool vintage 1980 Fender Stratocaster ??Strat?? pick guard. Nice patina. Foil on the back is starting to peel back. Ships worldwide USPS. Thank for looking and check out my other listings for more great vintage items
... more
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Vintage 1957 Fender Stratocaster All Original Sunburst Rare Hardtail with OHSC

Vintage 1957 Fender Stratocaster All Original Sunburst Rare Hardtail with OHSC

Floresville, Texas, 781**, UNITED STATES OF AMERICA

$37999

This is the real deal, two owner 1957 Fender Stratocaster hardtail electric guitar, the iconic American made master piece instrument in completely original, unrestored, true vintage condition. It needs nothing at all. It plays and sounds perfectly. The v shape neck is spectacular. The guitar very light weight so you feel the vibration with every strum. Very resonant tone you just can??t replicate. Did you know fenders first guitar they ever reissued was the 1957? That should tell ya something ... more
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Left Handed 1978 Fender Stratocaster, Lefty, Black, Maple Neck, Duncan Humbucker

Left Handed 1978 Fender Stratocaster, Lefty, Black, Maple Neck, Duncan Humbucker

Beaverton, Oregon, 970**, UNITED STATES OF AMERICA

$1978

Left handed 1978 Fender Stratocaster electric guitar,  made in USA, plays very well and is in solid used condition with a variety of small dings,  scratches,  and other signs of normal wear  It comes with a Fender hard shell case, Levy??s leather strap, and Dunlop strap locks as shown in photos
The neck received a full,  professional re-fret in 2020,  and all frets are still in excellent condition  At the same time, ... more
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1981 Fender Stratocaster #1 Pickup Need Repair.

1981 Fender Stratocaster #1 Pickup Need Repair.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$60

Vintage 1981 Fender Stratocaster pickup. Original windings. Need repair. No reading. Ships worldwide USPS
... more
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1981 Fender Stratocaster #2 Pickup Need Repair.

1981 Fender Stratocaster #2 Pickup Need Repair.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$60

Vintage 1981 Fender Stratocaster pickup. Original windings. Need repair. No reading. Ships worldwide USPS
... more
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1974 Fender Stratocaster #2 Pickup Need Repair.

1974 Fender Stratocaster #2 Pickup Need Repair.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$100

Vintage 1974 Fender Stratocaster pickup. Original windings. Need repair. No reading. Ships worldwide USPS
... more
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1974 Fender Stratocaster #3 Pickup Need Repair.

1974 Fender Stratocaster #3 Pickup Need Repair.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$100

Vintage 1974 Fender Stratocaster pickup. Original windings. Need repair. No reading. Ships worldwide USPS
... more
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1974 Fender Stratocaster #1 Pickup Need Repair.

1974 Fender Stratocaster #1 Pickup Need Repair.

Ann Arbor, Michigan, 481**, UNITED STATES OF AMERICA

$100

Vintage 1974 Fender Stratocaster pickup. Original windings. Need repair. No reading. Ships worldwide USPS
... more
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1969 Fender Stratocaster Pickguard in Great Condition

1969 Fender Stratocaster Pickguard in Great Condition

Austin, Texas, 787**, UNITED STATES OF AMERICA

$1250

Original 1969 Fender Stratocaster pickguard. Over all cosmetic condition is very good. Great patina.
" This is not a reissue "
Has some scratches, marks and small cracks. Look at pick up screw holes to see small cracks. Fully functional and all holes line up as they should. Foil grounding strip is missing. Please look closely at all pictures
Please read before bidding or e-mailing: All auctions of vintage and / or used equipment are being sold "as is, as advertised and described ... more
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1966 Fender Stratocaster Pickguard Grounding Shield.

1966 Fender Stratocaster Pickguard Grounding Shield.

Austin, Texas, 787**, UNITED STATES OF AMERICA

$395

Original 1966 Fender Stratocaster pickguard grounding shield. No issues. Please look closely at pictures
Please read before bidding or e-mailing: All auctions of vintage and / or used equipment are being sold "as is, as advertised and described only " . Please read the complete description, look closely at the pictures and ask questions before bidding. Our goal is to make sure that no one is disappointed with their purchase
Auctions will not be ended early, so please don??t ask ... more
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1950s 1960s Fender Stratocaster Sunburst Guitar BODY "I Think"

1950's 1960's Fender Stratocaster Sunburst Guitar BODY "I Think"

Henrico, Virginia, 232**, UNITED STATES OF AMERICA

$100

1950's 1960's Fender Stratocaster Sunburst Guitar BODY "I Think " . No cracks, original with tiny chips, as shown. Please use the photos as they are the main part of the description
*I Combine shipping on multiple purchases *
If I am away on vacation, I will leave the dates I will be away on my PICK A PART Store description. If time is an issue, please check first, Thank You.
*PLEASE BE ASSURED THAT I WILL PROVIDE YOU WITH THE BEST POSSIBLE DESCRIPTIONS & PHOTOS FOR YOU TO ... more
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1975 Fender Stratocaster Hardtail Vintage Guitar Sunburst w /  Case

1975 Fender Stratocaster Hardtail Vintage Guitar Sunburst w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4700

Up for sale, a 1975 Fender Stratocaster Hardtail in excellent condition and in perfect working order, complete with the original hardshell case. A remarkably well-kept vintage Strat and an uncommon iteration with string-through body construction, this guitar delivers a unique resonance and punch with an array of traditional ?70s Strat tones
Lightweight at 7lbs 3oz, tonewoods include an alder body and a one-piece maple neck. The trio of flat-pole gray bobbin single coil pickups excel at ... more
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1975 Fender Stratocaster Hardtail Vintage Guitar Black, 100% Original w /  Case

1975 Fender Stratocaster Hardtail Vintage Guitar Black, 100% Original w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4700

Up for sale, a 1975 Fender Stratocaster Hardtail in excellent, 100% original condition and in perfect working order, complete with the original hardshell case. Featherweight at 6lbs 12oz, this remarkably well-kept vintage Strat is an uncommon iteration with string-through body construction.
Tonewoods include an alder body and a one-piece maple neck, delivering a unique resonance and punch with an array of traditional ?70s Strat tones. The trio of flat-pole gray bobbin single coil pickups ... more
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1974 Fender Stratocaster Electric Guitar Sunburst (Refin)

1974 Fender Stratocaster Electric Guitar Sunburst (Refin)

Benicia, California, 945**, UNITED STATES OF AMERICA

$2400

Experience the iconic sound of the 1974 Fender Strat Electric Guitar in a refin Sunburst color. With its patented design and high-quality craftsmanship, this guitar delivers a powerful and unique sound. Perfect for guitar enthusiasts and music lovers alike, this guitar will elevate your playing experience to a whole new level
Layaway plans are also available. Message us for details.


Fast shipping! We ship, same day or next business day. Feel free to message us ... more
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1978 Fender Stratocaster Natural Alder Electric Guitar

1978 Fender Stratocaster Natural Alder Electric Guitar

Benicia, California, 945**, UNITED STATES OF AMERICA

$2495

Unleash your inner rockstar with the 1978 Fender Stratocaster Natural Alder Electric Guitar. This iconic instrument boasts a natural ash finish, delivering rich tones and a classic look
These alder bodied with a rosewood neck has a very unique tone. She has unreal sustain & tone. In above average condition. A treat for anyone looking for a great looking and playing guitar.
Layaway plans are also available. Message us for details.


Fast shipping! We ... more
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Find more Fender Stratocaster for sale at vintageguitarsforsale.co

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Alice Anderson Comment left 9th February 2015 22:10:24 reply
I'm curious to know how much would my 1997 Fender Stratocaster would cost if I sell it online? Any suggestions?
bezvadim Comment left 10th January 2013 08:08:03 reply
Fender Contemporary Stratocaster HH MIJ, 1985 year of production, all black, serial А041418 what's it value?

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1973 Hagstrom Swede Bass

1973 Hagstrom Swede Bass The Hagstrom Swede bass, or model HB 903, was only built in small numbers: just 1479 basses shipped between 1971 and 1976. Unlike the current range of Hagstrom guitars, the 1950s-1980s Hagstroms were built in Sweden. This example comes from 1973 and is pretty typical: translucent cherry finish, mahogany body, mahogany neck with an ebony fretboard. It's a really nice bass, beautifully appointed with a very wide tonal range, and a great playing feel. It is relatively heavy though for a mahogany instrument, mostly due to its thick solid body. Very cool bass, and certainly one of the very best basses produced by Hagstrom.

1973 Shaftesbury 3400

1973 Shaftesbury 3400 This example of the Shaftesbury 3400 was produced by Japanese manufacturer Matsumoku who made some great quality guitars in the 1970s and 1980s. This is a slightly later example, and has some features not seen on earlier 3400s. Although nice guitars, these are not in the same league as the Gibson Les Paul it was emulating (no set neck, no carved maple top); but they are far better than many of the entry-level Les Paul copies available in the mid-1970s - for example the Shaftesbury 3400 has gold plated hardware, a solid body bound front and back, Maxon brand humbuckers and nice inlaid neck and headstock.

1971 Epiphone 1802T

1971 Epiphone 1802T The Epiphone 1802T was the early name given to the Epiphone ET-270 and derived from an existing Aria guitar, also the 1802T. This was the first of the 1970s Epiphone solid bodies made in Japan by Matsumoku.The model evolved somewhat over its short production run: the very earliest examples were very similar to the Aria, sharing the same body shape, hardware, and clear-coated neck with Fender-style headstock with decal logo. By the time it was designated the Epiphone ET-270 it had been upgraded with the classic Epiphone-style headstock, with nice inlaid logo, and Epiphone 'E' motifs on the truss rod cover and scratchplate. This example from 1971 is somewhere in between with the Epiphone-style headstock, but with silk-screened logo, and no 'E's.

1971 Shaftesbury 3400

1971 Shaftesbury 3400Shaftesbury was a brand distributed by Rose-Morris in the UK - generally imported guitars from Italy or Japan. This guitar, model 3400 was produced by Matsumoku in Japan, and was one of the earliest Les Paul copy guitars, debuting in the UK in 1969, although the same guitar was also sold as the Univox U1982 'Rhythm and Blues' by Merson in the USA as early as 1968. It was also available in different territories under different marques, most obviously the Aria 5522 (Japan), Jedson Jet 4444 (UK, Dallas Arbiter), with no doubt many more examples worldwide.

1981 Gibson Victory MVX

1981 Gibson Victory MV-XThe Gibson Victory MV-X, or Victory 'Multi-Voice' 10, was so-named because of the 10 distinct switch settings: although on first glance this guitar is very much a 'super-strat', with its three-pickup 5-way switch wiring configuration, the original advertising, sounds like... all of 'em underlines that this isn't just a Stratocaster copy, having the sounds of both Gibson humbuckers and Fender single coils available with a flick of a switch. The model was short-lived, with the first instruments shipping from Kalamazoo in Summer of 1981, and the last (excluding any stragglers) leaving Nashville by early 1982. This one was stamped on August 3rd 1981 in Kalamazoo.

1970 Rosetti Epiphone guitar catalogue

1970 Rosetti Epiphone guitar catalogScan of 1970 Epiphone guitar catalogue produced by Rosetti for the UK market. Undated but most likely from mid-late 1970, this was the first UK catalogue to show the new range of Japanese (Matsumoku) Epiphone guitars. Interestingly, these pages show the Epiphone solid bodies with a single-sided Fender-style headstock layout - a feature quickly replaced with a typical two-sided Epiphone headstock almost immediately. Epiphone electric guitars: 9520, 9525; bass guitars: 9521, 9526; acoustic guitars: 6730, 6830, 6834

A World of Guitars by Rosetti - 1971

1971 A World of Guitars by Rosetti catalogueScan of 1971 Rosetti catalogue (UK) featuring guitars from from numerous manufacturers worldwide: guitars by Epiphone, Hagstrom, Levin, Hoyer, Egmond, Eros, Moridaira, Kiso-Suzuki, Schaller, and Tatra.

1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bass Rose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner Zambesi This very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super Ace The Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of 47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New Escort The Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin Care Catalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger Folk The Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitar The Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price 18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music