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Gretsch advertisement (1963)

Guitarists go for the new Gretsch extras... See them in the new Gretsch guitar catalog

Gretsch Guitars

Advertisement for Gretsch's new (#31) catalog. This advert first appeared in print in the July 1963 edition of Down Beat magazine

The Gretsch catalog... available now... is bigger and better than ever, illustrating the new, exclusive Gretsch extras... padded back, standby switch, built-in muffler, action flow frets nut, plus many more. See the whole colorful galaxy of Gretsch guitars, amplifiers and accessories including with famous Chet Atkins line. Gretsch is first and years ahead in new advances. Whether it's electric hollow or solid body, flat top, folk or classic, you can expect every Gretsch guitar to be the best in its field.


    Gretsch advertisement (1963) Guitarists go for the new Gretsch extras... See them in the new Gretsch guitar catalog

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    This July 1965 advertisement from Gretsh announces the new 1965 catalog (see a scan here), or catalog #32.
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    Gretsch Guitars - Gretsch Puts You in the Swing of Things
    1966 UK advert for Gretsch guitars and drums; Gretsch makes the finest drums and guitars in the world, so when you join the Gretsch Set for Great Sound things suddenly begin to happen

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    Vintage USA 1978 Gretsch 7628 "Committee" -PROJECT- Electric Guitar 1970s Gretch

    Vintage USA 1978 Gretsch 7628 "Committee" -PROJECT- Electric Guitar 1970s Gretch

    Wrentham, Massachusetts, 020**, UNITED STATES OF AMERICA


    This is a vintage Gretsch 7628 Committee guitar, made in the DeQueen, Arkansas plant, circa 1978. The Committee was a bright spot in the Baldwin era - one piece maple / walnut construction with walnut body wings and a rosewood board, these guitars were well-crafted, nicely detailed, and they play like tanks. They were made from 1977-1980
    This guitar is well-used and shows surface wear throughout that includes dings, nicks, scuffs and scratches. Some of this gets into the wood a little bit, ... more
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    1960s Gretsch 6126 Astro-Jet Red w / SSC

    1960s Gretsch 6126 Astro-Jet Red w / SSC

    San Diego, California, 921**, UNITED STATES OF AMERICA


    1960s Gretsch 6126 Astro-Jet In Red Finish
    This Guitar Is Located At IVG Sherman Oaks
    In Very Good Overall Condition (Please See Photos)
    Finish Shows Some Cosmetic Playwear Including Various Marks, Dings, And Scratches Throughout
    Missing Tremolo Arm
    Pickups And Electronics Fully Original
    Made In The USA 1964-1967 Only
    Solid Mahogany Body
    22-Fret Mahogany Neck With Ebony Fingerboard And Half-Moon Inlays
    Dual Super'Tron Humbuckers
    Onboard 'Fuzz / Sustain' ... more
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    Gretsch 6186 mdel 1964 with original case

    Gretsch 6186 mdel 1964 with original case

    Saint Petersburg, Florida, 337**, UNITED STATES OF AMERICA


    Havent had one of these before, it plays nicely and is all working. Contact us with quesyions Mad Music St Pete fl 12- 5 m- sat... more
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    1950s Gretsch Tweed Electromatic Amplifier (MISC0007)

    1950's Gretsch Tweed Electromatic Amplifier (MISC0007)

    Loveland, Ohio, 451**, UNITED STATES OF AMERICA


    1950's Gretsch "Electromatic" Tweed Amp, Raremodel, Large size cabinet, 4 instrument inputs and 1 mic input, Jensen P12P speaker, Greatvintage condition!
    Amp powers on and works but has been in storage for manyyears. The amp is sold "AS IS " and the buyer should have amp serviced prior to use
    ... more
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    Gretsch 6004 Burl Ives 1950s - Natural Good Condition

    Gretsch 6004 Burl Ives 1950s - Natural Good Condition

    Memphis, Tennessee, 381**, UNITED STATES OF AMERICA


    1950's Burl Ives Gretsch Model 6004 in Good Condition. Guitar will need a neck reset at some point, but right now the action is not bad and the guitar plays and sounds good. Action is 4mm at 12th fret. Frets are in good shape and guitar shows a fair amount of checking (see photos). Comes with non-original hardshell case
    Make: Gretsch
    Model: 6004 Burl Ives
    Year: 1950's
    Scale length: 25 1 / 2 "
    Nut Width: 1 7195 "
    Neck Width at 12th fret: 2 0525 "
    $75 Flat shipping and ... more
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    1966 Gretsch Chet Atkins Tennessean 6119 Guitar

    1966 Gretsch Chet Atkins Tennessean 6119 Guitar

    Hermosa Beach, California, 902**, UNITED STATES OF AMERICA


    1966 Gretsch Chet Atkins Tennessean 6119 Guitar.... more
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    GRETSCH Viking Guitar PegHead BADGE Plate Part Original Vintage USA 1960s

    GRETSCH Viking Guitar PegHead BADGE Plate Part Original Vintage USA 1960s

    Plano, Texas, 750**, UNITED STATES OF AMERICA


    Brass construction, normal light, vintage, wear with patina, original vintage, Gretsch part, thanks for looking
    ... more
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    Vintage Gretsch G-Cutout Tailpiece

    Vintage Gretsch G-Cutout Tailpiece

    Hutto, Texas, 786**, UNITED STATES OF AMERICA


    This vintage Gretsch G-Cutout Tailpiece is crafted with precision and care, this tailpiece is designed to provide the perfect finish to your Gretsch guitar. The tailpiece is made from high-quality materials, ensuring durability and longevity With its unique cutout design, this tailpiece is perfect for vintage Gretsch guitars. It is easy to install and will provide a perfect fit for your instrument. The tailpiece is ideal for those looking to enhance the aesthetic appeal of their guitar or ... more
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    Des Moines, Iowa, 503**, UNITED STATES OF AMERICA


    Please view photographs. What you see I will send you. Thank you for looking. If you have any questions, please ask. Please be sure of what you are buying. I do not know a lot about these, please view photographs. From a long time luthier shop estate
    ... more
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    Gretsch Guitar Strings EAGLE BRAND 234 Silvered Steel BOX w 10 Strings 1930s

    Gretsch Guitar Strings EAGLE BRAND 234 Silvered Steel BOX w 10 Strings 1930s

    Shiocton, Wisconsin, 541**, UNITED STATES OF AMERICA


    I have up for sale a wonderful vintage original circa 1930s Gretsch EAGLE BRAND #234 Box of 10 " Wound on Silvered Steel " Strings along with the original box. The strings are unused and the box is in super nice condition
    Please view each and every pic , ask for more if needed - do so prior to purchase. Ask all questions prior to purchase and simply be a responsible buyer . I have provided lots of information and nice pics .
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    1958 Gretsch Anniversary Original vintage Model 6124 Ebony 2-tone green PAF

    1958 Gretsch Anniversary Original vintage Model 6124 Ebony 2-tone green PAF

    Los Angeles, California, 900**, UNITED STATES OF AMERICA


    This is an original 1958 Gretsch Anniversary Model 6124 two-tone Smoke Green in very nice condition, with an ebony fretboard that has excellent frets. She is ALL original, no cracks-breaks-repairs (except a neck reset) with some very light weather checking. She is an original two tone green sweet-pea from the Golden era of guitars in spectacular condition with her original hard shell case. She also includes a very rare original 1950's palm tremolo that simply clamps on the strings before the ... more
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    Vintage 1960s Gretsch Supertron Pickup, Gold Finish 100% original White Falcon

    Vintage 1960's Gretsch Supertron Pickup, Gold Finish 100% original White Falcon

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA


    Vintage Correct Parts is proud to offer, for your consideration,
    A completely original and fantastic
    Vintage 1960's Gretsch SUPERTRON Pickup in Gold finish
    This is the real deal and sounds amazing. Correct for a host of high end 1960's Gretsch Guitars. Includes the original mounting screw. Lead wire never clipped and original connector still attached.
    Reading an output of 3 94k on our meter!
    Check my... more
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    Gretsch Bigsby B6 / 1960s Gold Tremelo

    Gretsch Bigsby B6 / 1960's Gold Tremelo

    Escondido, California, 920**, UNITED STATES OF AMERICA


    This is a Gretsch Bigsby (B6). It first came to our family in the 60's. My brother told me he took it off of a Gretsch Viking guitar from way back then and was put on a Gibson ES 125 where it has spent most of it's life so far. It's in the very rare original gold.
    The spring, although from the 60's as well, is not original. The mounting screws are not included. The felts on the back are in good shape. It has nice patina. The originals are not all that common
    If you have any questions - ... more
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    Vintage Gretsch B-6G Bigsby B-6 Tailpiece 1950s 1960s White Falcon Country Gent

    Vintage Gretsch B-6G Bigsby B-6 Tailpiece 1950s 1960s White Falcon Country Gent

    Chicago, Illinois, 606**, UNITED STATES OF AMERICA


    Vintage Correct Parts is proud to offer, for your consideration,
    A completely original and fantastic
    Vintage 1950's / 1960's Gretsch B-6G Tailpiece
    This is the real deal and quite rare. Correct for a host of high end Gretsch Guitars. Includes the original mounting screws and spring included.
    This one still has a decent amount of Gold left on it, these were notorious for fading fast!
    Check my feedback ... more
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    Vintage Gretsch 6187 Corvette Ivory 1957

    Vintage Gretsch 6187 Corvette Ivory 1957

    Brookfield, Wisconsin, UNITED STATES OF AMERICA


    Vintage Gretsch 6187 Corvette Ivory 1957
    First year of the Ivory finish, this stunning Electromatic Spanish archtop features a single DeArmond pickup for a simple, yet robust tone. Fully inspected & professionally set up ready to play straight out of the case
    Cosmetic Condition: Various nicks, chips, dents & dings; scratches, weather checking & some finish wear. Overall the guitar has a great look to ... more
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    1956 Gretsch 6131 Jet firebird Red

    1956 Gretsch 6131 Jet firebird Red

    Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA


    Just in is this incredibly clean 1956 Gretsch 6131 Jet Firebird
    Quick Details
    Weight 7 6lbs
    Width at nut 1 76
    Depth at 1st 0 90
    Depth at 12th 0 95
    We are so excited to have probably the cleanest 1956 Gretsch 611's out there
    This Jet Firebird is all original and in absolutely amazing shape. The paint and finish is all original and in like new shape. There is small finish shrinkage around the neck joint from a neck reset
    The Factory installed DeArmond Dynasonic pickups ... more
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    C 1920S GRETSCH CLAROPHONE BANJO UKULELE W /  Original Geib & Schaefer Case

    C 1920'S GRETSCH CLAROPHONE BANJO UKULELE W / Original Geib & Schaefer Case

    Indianapolis, Indiana, 462**, UNITED STATES OF AMERICA


    Offered for sale is my Gretsch Clarophone banjolele with its original Geib and Schaefer hard shell case.

    This is by far the best sounding of the smaller 6?? pot banjoleles I??ve ever owned. It plays wonderfully. To get it to this point took some work however.

    I replaced the calfskin, and did a complete refret and level. The original maple nut had been slotted too deep so I replaced it with an ebony one. Fitted it with a new bridge and strung it up with LaBella banjolele ... more
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    1957 Gretsch Country Club 6193 Natural Blonde

    1957 Gretsch Country Club 6193 Natural Blonde

    Seattle, Washington, 981**, UNITED STATES OF AMERICA


    Up for sale is a beautiful and stunning 1957 Gretsch Country Club model 6193 in its original and vibrant Natural Blonde finish. This example features a single cutaway fully hollow body design, gold hardware, DeArmond pickups, Hump-Block inlays, rosewood fingerboard, Grover Imperial tuners, headstock stinger and an aftermarket Bigsby. There is an additional screw hole on the butt of the guitar and some surface finish wear. Otherwise this example is quite clean and comes complete with its original... more
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    1962 Gretsch Jet Firebird 6131 Double Cut Vintage Guitar, Bigsby Palm Pedal

    1962 Gretsch Jet Firebird 6131 Double Cut Vintage Guitar, Bigsby Palm Pedal

    Seattle, Washington, 981**, UNITED STATES OF AMERICA


    Up for sale, a 1962 Gretsch Jet Firebird double cut model 6131, outfitted with a vintage Bigsby palm pedal G / B bender. This 6131 has been augmented with a streamlined control configuration and a pair of vintage DeArmond DynaSonic pickups, retaining the original Firebird Red gloss nitro lacquer finish
    The tonewood complement comprises an arched maple top, chambered mahogany body, mahogany neck, and bound ebony fingerboard. The DynaSonics place this 6131 sonically more in-line with mid-50s ... more
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    1959 GRETSCH 6120 Chet Atkins Vintage Hollow Body Electric Guitar 1960 1958 1955

    1959 GRETSCH 6120 Chet Atkins Vintage Hollow Body Electric Guitar 1960 1958 1955

    Hawthorne, California, 902**, UNITED STATES OF AMERICA


    I am offering my great 1959 GRETSCH 6120 in this auction
    I bought this 1959 GRETSCH 6120 from Collector and he told me purchased this from the son of the original owner
    Now for the guitar. It is a 1959 Gretsch Chet Atkins 6120. It also happens to be one of the most incredible, flamey 59's that I have ever seen. Both the front and the back are nicely flamed. Much like a 1959 Les Paul the flame changes depending on how you are viewing it. I have taken pic's in various lighting to show this... more
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    1971 Selmer guitar catalogue

    1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

    1968 Selmer guitar catalogue

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    1961 Hofner Colorama I

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    1971 Commodore N25 (Matsumoku)

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    1960 Hofner Colorama II

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    1971 Epiphone 1820 bass (ET-280)

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    1981 Gibson Marauder

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    1971 'Pick Epiphone' Catalog

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    1981 'Gibson Specials' Pre-Owners Manual

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    1970s Shaftesbury 3263 bass

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    1961 Hohner Zambesi

    1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

    1963 Vox Super Ace

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    1966 Vox New Escort

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    1969 Fender catalog, Fender Lovin' Care

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    1973 Eko Ranger Folk

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    1966 Vox Symphonic bass guitar

    1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

    1968 Shaftesbury 'Electric Guitars' catalog

    1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

    1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

    1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

    1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

    1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

    1972 Fender Precision bass

    1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

    1967 Vox Stroller

    1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

    1963 Vox Clubman Bass (left handed)

    1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

    1977 Gibson ES Artist 'prototype'

    1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

    1959 Hofner Committee

    1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

    1965 Gretsch Chet Atkins Tennessean

    1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

    1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

    1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

    Guitar Repair: fixing fret buzz and sharp fret ends

    Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

    1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

    1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

    1965 Hofner President

    1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

    1963 1964 Fender catalog

    Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.