This July 1965 advertisement from Gretsh announces the new 1965 catalog (see a scan here), or catalog #32.
This new free catalog in full color tells you everything you want to know about the complete Gretsch collection of quality guitars: Exclusive hollow body and solid body electrics, folk and classics; amplifiers and strings. There is the sensational new Viking guitar, most advanced guitar on the market - new Gretsch "T" zone tempered treble, dual Super'Tron heads, exclusive built-in Gretsch Vibrato. Virtually the guitar with everything!
There are the sensational Chet Atkins guitars and amplifier - designed from this famous RCA-Victor star's personal suggestions.
$32500
$23000
$21000
$20900
$17900
$16675
$16320
$14500
$13995
$11995
$11599
$10000
$9999
$9995
$9395
$8795
$7699
$7559
$7500
$7194