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Guild advertisement (1981)

Balance of Power

Guild S-300

1981 Guitar Player advertisement for Guild solid body guitars, featuring the S-300, available since 1977. The S-300 was available with different body and neck woods and a choice of Guild or Dimarzio pickups. The guitar pictured has a mahogany body/neck, and the standard Guild humbucking pickup. At the time this advert was placed (May 1981) the S-300 pictured had a list price of $595.

For a musician to get the most out of playing, a guitar has to feel right.
That's why most guitars are merely minor design variations on two classic themes. Only one electric has maintained its own unique look over the years, and for good reason. That guitar is Guild.
When we introduced our first solid bodies back in 1963, many musicians were struck by the radical departure in styling from what was considered the standard. But, there was a method to this "madness". We didn't want an instrument that played as well as the rest. We wanted one that played better.
That's what you’ll experience when you pick up a Guild electric. The perfect balance of power. Our unconventional body lines lend themselves to all playing styles, guarantee the ultimate workability of the instrument. And, the Ebony fingerboard, containing four full octaves, is unparalleled in its fast, smooth playing action. As to our sound, the only way to find out is to hear it for yourself at your Guild dealer. You'll discover deals electrics are capable of some extraordinary tonal ranges, from driving rock to mellow blues to cool jazz.
Stand apart from the crowd, in sound and style, when you are playing . Put the Guild balance of power to work for you.

Guild advertisement (1981) Balance of Power

Other related vintage advertisements

Guild S-300 - New Generation of Solid Bodies By Guild
Guild S-300 - New Generation of Solid Bodies By Guild
United Kingdom Guild advertisement for two new solid body models, the S-300 guitar and single pickup B-301 bass.
Guild S-300 - Youve made it the most popular solid body guitar weve ever built
Guild S-300 - Youve made it the most popular solid body guitar weve ever built
The Guild S-300 came in a number of variations, the model pictured is an S-300D, signifying the standard mahogany body and neck with (D) DiMarzio PAF and Super Distortion humbuckers. Non-D versions...
Guild S-300 - The Guild Rush
Guild S-300 - The Guild Rush
The Guild S-300 came in a number of variations, the model pictured is an S300-AD, signifying (A) ash body and maple neck, and (D) DiMarzio PAF and Super Distortion humbuckers.

Guild S-300 is funded by its visitors. When you buy through links on our site we may earn an affiliate commission. For more info see terms and conditions.
Guild D-25 1971 Acoustic Guitar

Guild D-25 1971 Acoustic Guitar

Chattanooga, Tennessee, 374**, UNITED STATES OF AMERICA


1971 Guild D-25
Model: D25BRSerial No: 53748
This Guild was made in 1971. It is an all mahogany guitar, painted dull red. The mahogany gives it a deep rich tone like St. Emilion. It plays with the warmth and tone that comes with the wood as it is played and ages
Comes in a RoadRunner branded gig bag
- - -
Your purchase will benefit the Songbirds Guitar & Pop Culture Museum, a non-profit museum and foundation that provides free guitars, lessons, and music therapy to children ... more
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Vintage 1969 Guild F312 12 String Acoustic Guitar

Vintage 1969 Guild F312 12 String Acoustic Guitar

Madera, California, 936**, UNITED STATES OF AMERICA


This a 1969 Guild f312 with a solid spruce top with a professionally repaired crack on the right side. The back and sides are solid Brazilian Rosewood-1969 was the last year for the Brazilian Rosewood. It also has an L R. Baggs Anthem pickup professionally installed. The tuners are original open back 6-on-a-strip with two of them bent slightly, but they still function fine.

Since this is a vintage, stage used guitar, it has a few bumps and bruises and crazing in the finish of the ... more
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1964 Guild T100 SlimJim

1964 Guild T100 SlimJim

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA


This is one of those guitars you hope to find. It??s been my number one player over the past year or so since I got it. Just picked up the two pickup version (I was very surprised to find one that plays anout as great as this one) so this one??s gotta go. I believe the serial number dates it as a 1964 Guild T 100 - Slim Jim. Someone let me know if that??s not correct

It??s a player. Not a guild museum piece. It??s been loved by more hands than mine. It??s missing it??s pickguard. ... more
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1958 Guild F 40 Valencia-Acoustic Guitar

1958 Guild F 40 Valencia-Acoustic Guitar

San Fernando, California, 913**, UNITED STATES OF AMERICA


1958 Guild F 40 Valencia-Acoustic Guitar... more
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Vintage 1966 Guild D40 SB Acoustic Flat Top Dreadnaught Guitar NICE FREE SHIP !!

Vintage 1966 Guild D40 SB Acoustic Flat Top Dreadnaught Guitar NICE FREE SHIP !!

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


Very nice clean closet find Guild D-40 Sunburst guitar. There are a few nicks here ad there but a great guitar. View pictures for more details. No case included but will try and find at least a gig bag and packaged insured and carefully. View pictures for more details. Thanks
... more
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Guild T-100 Slim Jim 1966

Guild T-100 Slim Jim 1966

Waterloo, Iowa, 507**, UNITED STATES OF AMERICA


Guild T-100 Slim Jim 1966. Condition is Used. Shipped with USPS Ground Advantage.... more
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Guild X170 T Hollow body Guitar

Guild X170 T Hollow body Guitar

Denver, Colorado, 802**, UNITED STATES OF AMERICA


Here's another beautiful indeed used, USA made Guild X-170T with Bigsby Vibrato System in Very Good - Excellent condition and is the perfect guitar for Jazz, Blues and the swingin' rockers out there. Here in a beautiful Sunburst finish, it really stands out among archtops, with the build quality and tone that proves its worth. With a laminated Maple hollow body with two f-holes, it has a beautiful resonance, perfect for jazz, blues and rock. Its vibrato system is the classic Bigsby - ... more
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Guild Tbird P90 Electric Guitar

Guild Tbird P90 Electric Guitar

Salem, Indiana, 471**, UNITED STATES OF AMERICA


Pelham Blue Guild Tbird P90 Electric Guitar. Absolutely Mint Condition. Purchased New, played twice. Guild P90 pickups, Beautiful inlaid neck, tortoise shell pick guard, Sounds Incredible. Right Handed
... more
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Guild  Bluesbird Iced Tea Burst 6-String Electric Guitar - Cracked

Guild Bluesbird Iced Tea Burst 6-String Electric Guitar - Cracked

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA


Used Condition
The electronics cavity on the back of the guitar has a chip and structural crack on the wood. The back plate is also missing. Otherwise the rest of the body is in excellent condition and the electronics are fully functional. The guitar looks and plays great. - Locking Tune-o-Matic Bridge- Seymour Duncan USA '59 SH-1N Neck Pickup- Seymour Duncan USA JB SH-4 Bridge Pickup- Scale: 24 3 / 4?? scale- Lightweight chambered ... more
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Guild Polara Kim Thayil Signature Guitar Black

Guild Polara Kim Thayil Signature Guitar Black

Oakland, New Jersey, 074**, UNITED STATES OF AMERICA


58062 SIDL00261764 CP E5 - 18 00lbs

Guild Polara Kim Thayil Signature Guitar Black

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Guild D-25 M (D25M) Vintage 1979 Acoustic Guitar with original Hardshell Case

Guild D-25 M (D25M) Vintage 1979 Acoustic Guitar with original Hardshell Case

Saint Petersburg, Florida, 337**, UNITED STATES OF AMERICA


Guild D-25 M (D25M) Vintage 1979 Acoustic Guitar with original Hardshell Case
This late 70's Guild Bluegrass D-25 M has solid Mahogany back and sides, a solid Spruce top with an arched back. It sounds wonderful and is a particularly nice strummer - especially for bluegrass due to its volume and tone. Warm with nice low-end, crisp highs, and well-defined mid tones - plus great attack and plenty of headroom.
The guitar was set up professionally, plays smoothly, and is as comfortable as they... more
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Vintage 1974 Guild D25Cherry Acoustic / Electric Guitar

Vintage 1974 Guild D25Cherry Acoustic / Electric Guitar

Patchogue, New York, 117**, UNITED STATES OF AMERICA


Here is the sitting around the firepit guitar you've been waiting for 1974 Guild D25 Cherry with added pickup inside(plugs into the bottom strap holder) Serial Number:99622
Well used and worn as seen in pics Take a good look at pictures to get an idea of condition Pickguard is lifting, has fretboard wear(i've seen worse) All in all, it still has the warm Guild warmth and tone When we got it there were weird felt dots stuck to the back that I peeled off I didn't want to use Goo Off or anything... more
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Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Belsano, Pennsylvania, 159**, UNITED STATES OF AMERICA


Up for sale we have a Black Guild Polara S-100 in excellent condition, this model is made in In Korea. Please look at the pics and be sure to ask any questions you may have. As already stated, the guitar is 100% functional with no issues, no nicks, scratches, dings or dents. The guitar shows just general play wear, it has some marks on the pickguard from strumming, but otherwise has been taken care of very well. I have another Polara that was used as my main guitar, this guitar was my backup and... more
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Vintage 1960s /  70s  Guild Starfire Guitar Truss Rod Cover.

Vintage 1960's / 70's Guild Starfire Guitar Truss Rod Cover.

Chilmark, Massachusetts, 025**, UNITED STATES OF AMERICA


Up for sale is a vintage Guild Starfire Rod Cover. This is the real deal! Perfect for your vintage restoration or custom project
I have been selling on ebay for over over 24 years with excellent feedback so bid with confidence. I ask that you please study the photos and contact me with any questions
... more
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Vintage Guild D-25M 1978 W / Hardshell case

Vintage Guild D-25M 1978 W / Hardshell case

Duluth, Georgia, 300**, UNITED STATES OF AMERICA


Vintage Guild D-25M1978 W / Hardshell case. Fantastic example of the vintage arch back Guild. The instrument is in excellent condition, looks and plays great. Solid Mahogany sides and back with Spruce top. Plenty of volume, nice low end, crisp highs and splendid mid tones. Very comfortable to play. Vintage hardshell case. Thank you Jeff
... more
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1962 Guild CA 100 Vintage Archtop

1962 Guild CA 100 Vintage Archtop

Holliston, Massachusetts, 017**, UNITED STATES OF AMERICA


For those who prefer tobacco this is a vintage carved ( not laminated ) spruce archtop guitar handcrafted in Hoboken NJ by Guild Yes I fell in love with these guitars and own one in blond ( in another ad ) and this one in Tobacco BurstThe Chesterfield headstock marquee on this one has shrunk a little bit and bubble up a touch no biggie its stableComes a Vintage Lifton case that also is in pretty good shape ( these usually list for ~ 300 dollars by themselves )
The Tobacco Burst is more ... more
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Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Guild Polara S-100 Made In KOREA Excellent Condition with hard shell case

Belsano, Pennsylvania, 159**, UNITED STATES OF AMERICA


Up for sale we have a white Guild Polara S-100 in excellent condition, this model is made in In Korea. Please look at the pics and be sure to ask any questions you may have. As already stated, the guitar is 100% functional with no issues, no nicks, scratches, dings or dents. The guitar just shows signs of general play wear, it has marks on the pickguard from strumming. This guitar has been my #1 for the past year. I've used it at band practice, at shows, and in the recording studio with great ... more
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Guild Newark St. Collection M-85 Electric Bass Guitar w Case

Guild Newark St. Collection M-85 Electric Bass Guitar w Case

Georgetown, Ohio, 451**, UNITED STATES OF AMERICA


Sounds and plays great! Fully functional. Straight neck. Very well made. Cool sounds and style. In excellent condition. A little bit of buckle rash on the back, but nothing major. Comes with case. Someone will love!
Don't miss your chance to own!
Items only come with case or accessories if pictured or listed in the listing
Items only come with accessories / parts pictured and or listed in the listing
Items are all setup to play each note unless otherwise listed. Items may have to ... more
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Guild X-175B Manhattan Hollowbody Archtop Electric Guitar with Vibrato and OHSC

Guild X-175B Manhattan Hollowbody Archtop Electric Guitar with Vibrato and OHSC

Spencerport, New York, 145**, UNITED STATES OF AMERICA


Up for grabs:
Guild X-175B Manhattan Hollowbody Archtop Electric Guitar With Guild Vibrato Tailpiece Blonde and OHSC
PLEASE ASK FIRST ABOUT INTL SHIPMENTS AND WE DO NOT LOWER VALUES. NEW Please inquire about international shipments before you buy, please! We cannot ship everywhere due to box size limits
All guitars ship insured FEDEX, international shipments must meet country specific size limitations and shipping constraints and we will not lower... more
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1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case

1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case

Arlington, Massachusetts, 024**, UNITED STATES OF AMERICA


1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case
A stunning example that plays and sounds fantastic
The neck has a chunky, round profile that feels smooth and quick. Plays great all the way up and down with a nice quick action.
Tone is fantastic. Very big and dark with a punchy low end and a thick, bold treble. It definitely booms in a very cool way when you dig in -like a true hog should
There are some signs of honed cosmetic wear throughout but ... more
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1968 Selmer guitar catalogue

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1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

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1963 Vox Clubman Bass (left handed)

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1965 Gretsch Chet Atkins Tennessean

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1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalog Hagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner President The President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.

1971 Gibson Les Paul Recording guitar owners manual

1971 Gibson Les Paul Recording guitar owners manual The newly designed Les Paul Recording guitar was released in 1971, in many ways as an updated version of the Les Paul Professional that had debuted two years earlier in 1969. The new guitar came with a new owners manual explaining the (somewhat complicated) controls, their operation, and giving other specifications, including recommended strings, action and control settings. Compare with the broadly similar owners manual for the Les Paul Personal / Professional