Guild Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Guild guitars for sale

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1955 Guild X150 ??Savoy?? Archtop

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$3600

This is an early ?made in New York?? Guild X-150 ?Savoy?? from approximately 1955 as Guild moved to Hoboken in 1956. It features a 17?? lower bout and 25 5?? scale length, laminate spruce top and maple back and sides and single P-90 style pickup. The guitar has had its binding repaired and aged professionally so it looks natural to the age of the guitar. The guitar plays great and has a superb acoustic as well as electric sound. Aside from the binding it appears all original with no issues or ... more

1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4000

Up for sale, a 1965 Guild S-100 Polara in excellent condition and in perfect working order, 100% original save for a professional refret and carved bone nut. Introduced in ?63 and marketed to the ??modern technician, ?? these weird and wonderful guitars were produced in the USA at Guild's Hoboken, NJ factory. With its unconventional contours, Hagstrom-made hardware, and built-in kickstand, this unique instrument could only have been birthed in the 1960s
Featuring mahogany body and neck ... more

1973 Guild Jetstar JS-1 fretless Cherry

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$1399

Just in is this great 1973 Guild Jetstar JS-1 Bass Guitar
Quick details
Weight 7 6lbs
Nut Width 1 9 / 16th
Depth at 1st fret 0 88
Depth at 12th Fret 0 96
This JS-1 is A great playing and sounding bass that has some great modifications done to it. It was made fretless at some point. The bridge was also upgraded to A badass bridge which is way better then the original
There is an extra hole added from a removed Strap button on the upper horn(pictured)
The body is free ... more

1959 Guild T-100D Slim Jim Vintage Electric Guitar w / Franz Pickups & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4200

Up for sale, a 1959 Guild T-100D "Slim Jim" thinline hollowbody in exceptional condition and in perfect working order, complete with the original hardshell case. An early and rare T-100D and one of the first made at Guild's Hoboken, NJ factory, this hollowbody features a full 16" lower bout, arched maple top, and a pair of original Franz single coil pickups, which have much in common with a P-90 in terms of output and tonal characteristics. The tone is detailed and clear, with great midrange ... more

DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

Spring, Texas, 773**, UNITED STATES OF AMERICA

$1350

This is one of a kind DeArmond X-155 jazz guitar that has been played so little it still has the original strings and I could list it as an open box because it has probably been played 10-15 times if that much. This guitar has been kept in exceptionally good condition in a non-smoking environment, it looks almost as a brand new guitar and has the same beautiful rich, warm sound of a much more expensive Guild guitar. These DeArmond guitars were manufactured in Korea when they were under the ... more

Guild Polara Electric Guitar - Blue Steel - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$549

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer - Full Warranty
Guild Polara Electric Guitar - ... more

DeArmond by Guild X-155 Electric Hollowbody

Euless, Texas, 760**, UNITED STATES OF AMERICA

$700

Beautiful electric hollow body jazz guitar. All maple archtop body and neck, rosewood fingerboard with pearl inlays, rosewood bridge, DeArmond USA humbucker pickups. Recent strings. Sunburst finish is excellent, no gouges, no cracks, looks almost untouched Inspect and try it before you buy. Local pickup, no shipping
Check my other auctions for more high-end guitars on sale.... more

1974 Guild S-100 C NB Carved Nature Boy Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$2799

Up for Sale is this great Guild S-100 C-NB. That stands for Carved Nature boy guitar
This guitar is in great shape. The body shows very little wear for its age and weighs 7 6lbs
on the neck joint on the back of the guitar is a few small numbers carved into the clear. They are hard to read and can barely be felt (pictured)
The pickups and electronics are all original and work and sound great
The neck is a very comfortable profile and is a tad thicker then normal guild of this Era ... more

Guild X-500 Ebony Special 1966 - Ebony

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$7450

This is a beautiful one-of-a-kind Guild X-500, made in the USA in 1966. The X-500 was one of Guild's top of the line models, and this example has a custom ebony finish. It is a really beautiful instrument that plays and sounds fantastic. Everything is original except that it has been refretted. The guitar has been pro-setup in our store and it is in excellent condition. It comes with a hard shell case in very nice condition
If you have any questions, please message us
We ship ... more

RAre! Hoboken NJ, 1966 Guild Starfire IV, Braz Rw Fretboard, Pro set-up! OHSC*

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$2499

THIS BEAUTY HAS THE PERFECT PATINA FOR ITS AGE!! TYPICAL 58yr OLD MOJO! ACTION IS BETTER THAN NORMAL AT UNDER 2 / 32nds HIGH E 12th FRET AND UNDER 3 / 32nds 12th FRET LOW E, BUZZ FREE BUTTERY SMOOTH AND AMAZING PLAYABILITY! ORIGINAL FRETS HAVE BEEN PROFESSIONALLY LEVELED, CROWN AND POLISHED TO PERFECTION AT 70% LIFE LEFT!! NECK IS STRAIGHT AS AN ARROW, TRUSS ROD TESTED GREAT AND SET PERFECTLY AS WELL AS THE INTONATION IS SPOT ON PERFECT!! ALL ORIGINAL GUITAR EXCEPT FOR LATE 60's USA ... more

Guild S-200 Thunderbird Guitar Pau Ferro Fretboard Black Very Clean Cool Guitar

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$799

Guild S-200 T-Bird Guitar Pau Ferro Fretboard Black Very Clean Cool Guitar.
Very clean guitar was bought new a few years ago and hardly used. Sounds great lots of options. Thanks
... more

Guild Bluesbird Ice Tea Burst (used)

Sedalia, Missouri, 653**, UNITED STATES OF AMERICA

$800

Guild Bluesbird Ice Tea Burst (used)
Serial Number: KWM1900123 Weight: 7lb Has light wear and scratches from being played. Some little dings on side by input jack. (see pics) Neck crack on Treble side of neck (repaired and stable) Comes in original Guild branded Gig Bag (see pics) Still has original pickguard and mounting bracket in unopened packaging. More information and pictures available upon request. Has been restrung, setup, and tested. Everything functions as it should. Sold ... more

guild x170 mini manhatten arch top

West Babylon, New York, 117**, UNITED STATES OF AMERICA

$1750

Beautiful x170 in fantastic condition no checking , Gorgeous flamed maple! body and neck Hard to find a better example than this one. Sounds and plays great up and down the neck with low action
Some of the gold on the pickup covers and tuning keys has some minor wear . There is no lacquer cracking or wear in the cutaway and at the neck heel , excellent condition for a 30 year old guitar.
as described, as is condition ,buyer pays shipping, no returns
The original pickup and ... more

2023 Guild Starfire I DC - Vintage Walnut w / Gator Brown Tolex Case. Mint!

Arlington, Tennessee, 380**, UNITED STATES OF AMERICA

$498

This 2023 Guild Starfire I DC electric guitar is a true masterpiece. Like new, nearly unplayed. With a stunning vintage walnut body and a semi-hollow design, this guitar is perfect for any musician looking for a unique and versatile instrument. The guitar comes with a new $149 Gator Brown Tolex shroud hard case to protect it during transportation. Guitar has been professionally setup and is ready to play. The brand is Guild, and the model year is 2023. The body material is walnut, and the body ... more

Vintage 1956 Guild M75 Aristocrat Electric Guitar - Chambered / P-90's / Ice

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$4999

... more

GUILD S-25 1982 GUITAR

Berlin, Connecticut, 060**, UNITED STATES OF AMERICA

$1450

1979 80 GUILD S-25 ALL ORIGINAL. POTS ARE DATED 1979 BUT COULD HAVE BEEN MADE IN 80 AS WELL. PLAYS EXCELLENT, MINIMAL FRET WEAR THERE ARE SOME SMALL CHIPS IN THE PAINT HERE AND THERE, ALL ARE SHOWN IN THE PHOTOS, MISSING THE PLASTIC TRUSS ROD COVER. COMES IN A NICE GATOR HARD CASE. PACKED PROFESSIONALLY AND FULLY INSURED FAST SHIPPING... more

Vintage 1986 Guild X-500 Stuart Flame Maple Blond Guitar Body Neck w / Case

Mobile, Alabama, 366**, UNITED STATES OF AMERICA

$2199

Please read complete description and carefully look at all photos
Vintage 1986 Guild X-500 Stuart Flame Maple Blond Guitar Body / Neck w / Case. This is Guild??s flagship model. Blond Guilds are always stunning and this one is extra stunning! Nice flame on the back, very nice flame on the sides and wild flame on the neck. I would list this as excellent except the neck joint is loose. It doesn??t rattle around but when I hold the body steady, I detect a slight back and forth movement in... more

1979 Guild S300-D Polara Natural

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2379

Up for sale is a 1979 Guild S300-D Polara in its original Natural finish. Late 70's guild guitars are some of our favorite vintage guitars of this era. This one shows some wear and tear associated with a life of rock and roll experience. Looking at the fretwire they do show some signs of wear across the first through the ninth fret as you would expect from a guitar this age. Nothing which affects playability though. There are no breaks or repairs on this one and the original Dimarzio pickups and... more

Guild M80 SB Special 1978 Double Cutaway Modified Vintage Electric Vintage

Hyannis, Massachusetts, 026**, UNITED STATES OF AMERICA

$1250

Condition & DescriptionConditionGoodDescriptionModified Vintage Guild M 80 Special 1978 Electric
For your consideration a well played vintage GUILD solid body electric. The serial number trace on the headstock indicates this instrument was manufactured in the Westerly RI facility in 1978. It has been modified by a previous owner. Although cosmetic issues are present the frets show little wear and it tunes and plays extremely well. We have cleaned refurbished and restrung this guitar and ... more

Guild Newark Polara Kim Thayil Signature Electric Guitar HB-1S - Black

Middletown, New York, 109**, UNITED STATES OF AMERICA

$779

... more