Guild Guitar / Amp Advertisements, 1950s-1980s

Vintage Guild guitar advertisements. See also the advertising for Dan Armstrong, Epiphone, Fender, Fletcher, Coppock & Newman, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Kramer, Leslie, Marshall, Martin, Music Man, Ovation, Rickenbacker, Rose-Morris, Rosetti, Selmer, Vox, WEM, Yamaha

Vintage Guild advertisements; 51 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

The New Guilds Are Here
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Dan Armstrong, Epiphone, Fender, G&L, Gibson, Goya, Gretsch, Guild, Hagstrom, Harmony, Hayman, Hofner, Ibanez, Kimbara, Martin, Music Man, Rickenbacker, Vox, Yamaha
DISTRIBUTORS
Fletcher, Coppock and Newman, Rose-Morris, Rosetti, Selmer

Vintage Guild guitars for sale

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Vintage 1968 Thunderbass By Guild 45 Watt All Tube Amplifier Head ~ Black Tolex

Collingswood, New Jersey, 081**, UNITED STATES OF AMERICA

$1200

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Vintage 1970's Guild BASS SIDE TUNER for Bluesbird X-175 Starfire S-100 M-80

Miami, Florida, 331**, UNITED STATES OF AMERICA

$35

This is an original SINGLE BASS SIDE Guild chrome plated tuner as used on many mid to high end Guild guitars in the 70's to early 80's. It shows light pitting and vintage wear. Includes bushing, washer, and screw. You may not receive the exact same tuner in the picture, but it will be in same or better condition
7 % sales tax will be added to all items shipped inside the state of Florida. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me ... more

DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

Spring, Texas, 773**, UNITED STATES OF AMERICA

$1350

This is one of a kind DeArmond X-155 jazz guitar that has been played so little it still has the original strings and I could list it as an open box because it has probably been played 10-15 times if that much. This guitar has been kept in exceptionally good condition in a non-smoking environment, it looks almost as a brand new guitar and has the same beautiful rich, warm sound of a much more expensive Guild guitar. These DeArmond guitars were manufactured in Korea when they were under the ... more

1961 Guild X-500 Guitar Wiring Harness Centralab Sprague Switchcraft

Mobile, Alabama, 366**, UNITED STATES OF AMERICA

$600

PLEASE READ DESCRIPTION CAREFULLY.
Vintage 1961 Guild X-500 Hollowbody Guitar Control Harness / Pots / Switch. Centralab pots with split, splined shafts. Sprague Bumblebee capacitors, Switchcraft switch (no logo, gold finish) and Switchcraft jack (logo). Volume pots have matching codes (1346103, BA811-3322). The tone pots have matching codes (1346106, F250K R500K, BA817-351). The volume pots read approximately 403K and 396K. The tone pots are more complicated because they are ... more

Guild Polara Electric Guitar - Blue Steel - B-Stock

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$300

Looking at used Guild Polera, , good playing condition, Blue Steel color, 6 string solid body, electric guitar, 2023 .. Payment is due immediately after item sells. Item will ship within 24 hours of cleared payment Mon-Fri only no Saturday shipping. Payment is only accepted through PayPal with a verified address only. Item will be packaged safely and shipped through USPS / UPS. You will receive a tracking number through PayPal shipping as soon as it ships.... more

DeArmond by Guild X-155 Electric Hollowbody

Euless, Texas, 760**, UNITED STATES OF AMERICA

$700

Beautiful electric hollow body jazz guitar. All maple archtop body and neck, rosewood fingerboard with pearl inlays, rosewood bridge, DeArmond USA humbucker pickups. Recent strings. Sunburst finish is excellent, no gouges, no cracks, looks almost untouched Inspect and try it before you buy. Local pickup, no shipping
Check my other auctions for more high-end guitars on sale.... more

1953 Guild X-375 Stratford Electric Archtop with Hard Case and FREE SHIPPING

Totowa, New Jersey, 075**, UNITED STATES OF AMERICA

$4499

Rare and Historic, 1st year production, 1953 Guild X-375 Stratford in Blond / Natural finish. All the parts appear to be original. Guild serial numbers started at 1000, so this is the 312th guitar made. The 3 Franz pickups all work fine and offer distinctly different tone variations. The 6 pushbutton selector switch is complete and functions perfectly. The original 9-ply pickguard is slightly warped. The tuners, frets and fretboard look great. The binding is clean and tight but has shrunk ... more

Guild X-500 Ebony Special 1966 - Ebony

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$7450

This is a beautiful one-of-a-kind Guild X-500, made in the USA in 1966. The X-500 was one of Guild's top of the line models, and this example has a custom ebony finish. It is a really beautiful instrument that plays and sounds fantastic. Everything is original except that it has been refretted. The guitar has been pro-setup in our store and it is in excellent condition. It comes with a hard shell case in very nice condition
If you have any questions, please message us
We ship ... more

Gretsch Guild 335 Starfire 6120DC Country Gentleman case 1960s

Utica, New York, 135**, UNITED STATES OF AMERICA

$225

Cool vintage case. Guitars are NOT included. They are pictured to show what the case can fit. all latches and handle work, the bottom is falling around the edges. Nothing a little duct tape can??t handle!

Ships fully insured
... more

Two Vintage 60's 70's GUILD Knobs Bluesbird Starfire S-100 M-75 M-85 (No Tops)

Miami, Florida, 331**, UNITED STATES OF AMERICA

$60

This listing is for two original Vintage GUILD Guitar / bass knobs from the 60's - early 70's. One volume and one tone. The silver tops are gone and the letters and numbers are very worn. Can be used for 60's or early 70's. They're the same. Not pretty but solid.
Sales tax will be added by ebay. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs ... more

1977 Guild D40NT LR Baggs Lyric pickup installed Great Sounding Guitar (A-4)

Dayton, Ohio, 454**, UNITED STATES OF AMERICA

$2100

For your consideration is this 1977 Guild D40NT in a Natural finish. Overall the guitar is in Good condition. Playability is excellent with low action & no fret wear. Slight, normal seam seperation on top LR Baggs Lyric pickup installed
Comes with the original case and candy as shown. (A-4)
Weight: 5lb 6oz | Nut: W 1 69 H .87
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For more guitars, gear, and exclusive behind-the-scenes content, follow us on social media! We regularly post new ... more

Vintage late 70's early 80's Guild Stop TAILPIECE for STARFIRE M80D S-250 guitar

Miami, Florida, 331**, UNITED STATES OF AMERICA

$80

This is rare. It was used on stoptail Starfires circa late 70's early 80's. Chrome plated. Super clean.
7 % sales tax will be added to all items shipped inside the state of Florida. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT declare lower values or declare items as gifts under any circumstance.
... more

1983 Guild D50-12 NT 12-String Dreadnought Acoustic Natural Gloss Finish w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$2495

1983 Guild D50-12 NT 12-String Dreadnought Acoustic Natural Gloss Finish w / OHSC
This Guitar Is In Very Good Condition With Some Scratches Near The Soundhole And On The Back Of The Guitar (See Photos)
Located At IVG Orange
Solid Sitka Spruce Top
Solid Indian Rosewood Back And Sides With Arched Back
Gloss Nitrocellulose Lacquer With Natural Finish (NT)
White Multi-Ply Biding
Hand-Scalloped X-Bracing
One-Piece Rounded C Shaped Mahogany Neck
Ebony Fingerboard ... more

1968 Guild X-50 a classic affordable Jazz Guitar played by many rock stars !!

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$1995

The X-50 was Guild's answer to the working musician's jazz guitar??a lightweight, fully hollow archtop that sounds fantastic acoustically and excels for jazz, blues, swing, and roots music. This example has beautifully aged over the last 50+ years, developing the kind of character and resonance that only comes with time. It's a nice all Maple guitar w / a pretty Sunburst finish w / a 1 piece Mahogany neck w / a Brazil Rosewood fingerboard and adjustable bridge. It's got Nickel hardware, ... more

Vintage 1950's Guild Kluson "No-Line" Gold Guitar Tuners X-350 Aristocrat Rare

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$795

This listing is for a set of rare Vintage 1950's Kluson "No Line" Gold Guitar Tuning Gears. This tuners would have come off a late 1950's Guild guitar such as a X-350 or Aristocrat M-75.
These are super rare and hard to find tuners. This style may have also been used on some Martin or Gibson models from the late 1950's or 1960's but I know these are found on the higher end Guild models.
The tuning heads are a complete set of 3+3 tuners. They come as pictured and do not include any ... more

One Vintage 60's 70's GUILD 1-9 Tone KNOB Bluesbird Starfire S-100 M-75 M-85

Miami, Florida, 331**, UNITED STATES OF AMERICA

$45

This listing is for one original Black / silver top Vintage GUILD Guitar / bass TONE knob from the 60's-70's. You may not receive the exact same knob as pictured, but it will be in same or better condition
7 % sales tax will be added to all items shipped inside the state of Florida. I will ship most of my items to many countries other than USA, but I ask that all buyers contact me before making a purchase. Foreign buyers are responsible for all of their taxes and customs duties. I will NOT ... more

Guild D-40 NT Special Dreadnought Westerly RI w / OHSC & Docs - 1980

Coeur d'Alene, Idaho, 838**, UNITED STATES OF AMERICA

$2000

Northwest Vintage Guitars presents a super clean Guild D-40 NT Special Dreadnought in the original hard case and a ton of documents This one has a great neck set and plays great with excellent action and great saddle height These feature a premium solid Sitka Spruce top, solid Mahogany back and sides, and scalloped Adirondack Spruce bracing Known as the "Bluegrass Jubilee, " this one has a bold voice that projects very well with a defined low end and great balance One of the best ... more

1972 guild d44 maple bodied dreadnought

Fallon, Nevada, 894**, UNITED STATES OF AMERICA

$1500

See condition... more

VINTAGE GUILD JAZZ BOX GUITAR CASE, 1960' S, 42" X 16" X 5 5"

Kaufman, Texas, 751**, UNITED STATES OF AMERICA

$200

42 5'' long
6'' deep
shoulders are12 5''
butt is 16''
(see pics)
will NOT fit a dreadnought acoustic
all hinges work well
one latch is not working. the other 4 work well
lots of players wear on the out side (see pics)
... more

1978 Guild D-55 Vintage Dreadnought Acoustic Guitar, Near-Mint w / Case,

Stamford, Connecticut, 069**, UNITED STATES OF AMERICA

$4500

I bought this new with the original excellent Guild case. Over the years this top of the line guitar was not used very much. I played it mostly when my son was a baby and young child. He liked when he was in his room and I sat and played a few songs for him. But given my busy schedule I didn't get to play this guitar very much over the years. For me this is a sad thing. Therefore this guitar is in excellent condition. So today I'm thinking that this great vintage guitar should go to someone that... more