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GUILD | ADVERTISEMENTS

Guild Guitar / Amp Advertisements, 1950s-1980s

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Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Guild AcoustiLectric - Les Spann - Warm

Les Spann - Warm
Guild AcoustiLectric - 1967

Guild Starfire - Big New Bird By Guild!

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild M-75 - Guild Quantum Amplifier

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Guild Starfire - Buddy Guy Blues Band

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

Guild Maverick - New Guild Mavericks

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild S-100 - Guild Humbuckers

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Guild S-100 - Solid Guild

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 - Guild S-100 solidy body

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Guild B-301 - Here Now! Guild B-301

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Guild Starfire - Buddy Guy and Guild

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Guild D-40 - Pat Metheny and Guild

Pat Metheny and Guild
Guild D-40 - 1979

Guild S-300 - The Guild Rush

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Guild F-37 - Graham Parker and Guild

Graham Parker and Guild
Guild F-37 - 1980

Guild M-80 - The New Guild M-80

The New Guild M-80
Guild M-80 - 1981

Guild S-300 - Balance of Power

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Guild guitars for sale

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1974 Guild S-100 C NB Carved Nature Boy Natural

1974 Guild S-100 C NB Carved Nature Boy Natural

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$2799

Up for Sale is this great Guild S-100 C-NB. That stands for Carved Nature boy guitar
This guitar is in great shape. The body shows very little wear for its age and weighs 7 6lbs
on the neck joint on the back of the guitar is a few small numbers carved into the clear. They are hard to read and can barely be felt (pictured)
The pickups and electronics are all original and work and sound great
The neck is a very comfortable profile and is a tad thicker then normal guild of this Era ... more
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Guild M80 SB Special 1978 Double Cutaway Modified Vintage Electric Vintage

Guild M80 SB Special 1978 Double Cutaway Modified Vintage Electric Vintage

Hyannis, Massachusetts, 026**, UNITED STATES OF AMERICA

$1250

Condition & DescriptionConditionGoodDescriptionModified Vintage Guild M 80 Special 1978 Electric
For your consideration a well played vintage GUILD solid body electric. The serial number trace on the headstock indicates this instrument was manufactured in the Westerly RI facility in 1978. It has been modified by a previous owner. Although cosmetic issues are present the frets show little wear and it tunes and plays extremely well. We have cleaned refurbished and restrung this guitar and ... more
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1973 Guild Jetstar JS-1 fretless Cherry

1973 Guild Jetstar JS-1 fretless Cherry

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$1399

Just in is this great 1973 Guild Jetstar JS-1 Bass Guitar
Quick details
Weight 7 6lbs
Nut Width 1 9 / 16th
Depth at 1st fret 0 88
Depth at 12th Fret 0 96
This JS-1 is A great playing and sounding bass that has some great modifications done to it. It was made fretless at some point. The bridge was also upgraded to A badass bridge which is way better then the original
There is an extra hole added from a removed Strap button on the upper horn(pictured)
The body is free ... more
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1965 Guild Duane Eddy DE 400 Hollowbody Electric Guitar w /  Original Case.  VG+

1965 Guild Duane Eddy DE 400 Hollowbody Electric Guitar w / Original Case. VG+

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$3449

This is a beautiful playing and looking perfectly and humanly reliced 1965 Guild Duane Eddy DE 400 from the Hoboken era with all original parts and the rare Dearmond Humbuckers with its original case that is a bit raggedy but all the latches work--the inside pocket works and it protects the guitar like it was designed to do. No bad smells or stains
If you're looking you likely know about this guitar and it's value--Reverb gives you this info when you look at guitars--a luthier recently went ... more
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1959 Guild T-100D Slim Jim Vintage Electric Guitar w /  Franz Pickups & Case

1959 Guild T-100D Slim Jim Vintage Electric Guitar w / Franz Pickups & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4200

Up for sale, a 1959 Guild T-100D "Slim Jim" thinline hollowbody in exceptional condition and in perfect working order, complete with the original hardshell case. An early and rare T-100D and one of the first made at Guild's Hoboken, NJ factory, this hollowbody features a full 16" lower bout, arched maple top, and a pair of original Franz single coil pickups, which have much in common with a P-90 in terms of output and tonal characteristics. The tone is detailed and clear, with great midrange ... more
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1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4000

Up for sale, a 1965 Guild S-100 Polara in excellent condition and in perfect working order, 100% original save for a professional refret and carved bone nut. Introduced in ?63 and marketed to the ??modern technician, ?? these weird and wonderful guitars were produced in the USA at Guild's Hoboken, NJ factory. With its unconventional contours, Hagstrom-made hardware, and built-in kickstand, this unique instrument could only have been birthed in the 1960s
Featuring mahogany body and neck ... more
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VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more
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VERY RARE VARIANT! 1963 Guild AMBER STAR II Starfire III - Honey Amber Amber Fir

VERY RARE VARIANT! 1963 Guild AMBER STAR II Starfire III - Honey Amber Amber Fir

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$5000


1963 Guild AMBER STAR II Starfire!
Here is a very rare early 1963 Guild Amberstar in Honey Amber finish. Not a faded cherry, it says Amber Star II on the label. This guitar plays great and is in very nice condition overall. The pickups sound excellent too! The guitar is all original besides the Bigsby, very nice refret, and the original tuners are back on the guitar. The case is likely the original that it came with as it is a Guild early 60's case with badge but ... more
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1955 Guild X150 ??Savoy?? Archtop

1955 Guild X150 ??Savoy?? Archtop

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$3600

This is an early ?made in New York?? Guild X-150 ?Savoy?? from approximately 1955 as Guild moved to Hoboken in 1956. It features a 17?? lower bout and 25 5?? scale length, laminate spruce top and maple back and sides and single P-90 style pickup. The guitar has had its binding repaired and aged professionally so it looks natural to the age of the guitar. The guitar plays great and has a superb acoustic as well as electric sound. Aside from the binding it appears all original with no issues or ... more
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Guild Starfire IV

Guild Starfire IV

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$850

A versatile guitar for everything from rock to jazz.... more
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1972 Guild Bluesbird - Very Good condition

1972 Guild Bluesbird - Very Good condition

Sarasota, Florida, 342**, UNITED STATES OF AMERICA

$3999

1972 Guild Bluesbird - This one is special! You'd be hard-pressed to find another Bluesbird or M75 with the Custom appointments this one has
Top of the line features, such as Mother of Pearl block inlays on fretboard; MoP Guild "crown" inlay on headstock; chrome Harp-shaped trapeze tailpiece with tune-o-matic type bridge; bound body and neck. The pick guard is fairly rare, as well. From what I was told by a collector, this guitar is a re-issue of a 1968 model recreated in 1972. I purchased ... more
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DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

DE ARMOND BY GUILD ELECTRIC / ACOUSTIC X-155

Spring, Texas, 773**, UNITED STATES OF AMERICA

$1350

This is one of a kind DeArmond X-155 jazz guitar that has been played so little it still has the original strings and I could list it as an open box because it has probably been played 10-15 times if that much. This guitar has been kept in exceptionally good condition in a non-smoking environment, it looks almost as a brand new guitar and has the same beautiful rich, warm sound of a much more expensive Guild guitar. These DeArmond guitars were manufactured in Korea when they were under the ... more
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1962 Guild Starfire III Cherry 100% Original w /  DeArmond DynaSonics, Case

1962 Guild Starfire III Cherry 100% Original w / DeArmond DynaSonics, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$5000

Up for sale, a 1962 Guild Starfire III in 100% original, collector-grade condition and in perfect working order, complete with the original hardshell case, polish cloth and and vintage advertisement
Marketed to the ??young artist with a flair for showmanship, ?? this genuine vintage USA-made Guild was crafted at the company??s Hoboken, NJ factory, loaded with its original pair of DeArmond Dynasonic ??white-face?? single coil pickups. The fully-hollow thinline mahogany body is paired with a ... more
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GUILD S-25 1982 GUITAR

GUILD S-25 1982 GUITAR

Berlin, Connecticut, 060**, UNITED STATES OF AMERICA

$1450

1979 80 GUILD S-25 ALL ORIGINAL. POTS ARE DATED 1979 BUT COULD HAVE BEEN MADE IN 80 AS WELL. PLAYS EXCELLENT, MINIMAL FRET WEAR THERE ARE SOME SMALL CHIPS IN THE PAINT HERE AND THERE, ALL ARE SHOWN IN THE PHOTOS, MISSING THE PLASTIC TRUSS ROD COVER. COMES IN A NICE GATOR HARD CASE. PACKED PROFESSIONALLY AND FULLY INSURED FAST SHIPPING... more
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1980 81 Guild S-65D vintage electric guitar extremely rare excellent must see

1980 81 Guild S-65D vintage electric guitar extremely rare excellent must see

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$2895

1980-81 Vintage Guild S-65D electric guitar Make an offer !!
SN# ED100125
is a very rare bird and highly sought after. In this condition they are really super rare. This one is in collectable condition with no wear and only a few small dings very tiny hard to show. Made March 80-81 I believe. There were less than 250 made from what I can find. Plays so well and easy the nut us 1 5 / 8th neck is c shaped and the radius is 7 25??
Made from a single piece of mahogany. Controls are ... more
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Guild X-500 Ebony Special 1966 - Ebony

Guild X-500 Ebony Special 1966 - Ebony

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$7450


This is a beautiful one-of-a-kind Guild X-500, made in the USA in 1966. The X-500 was one of Guild's top of the line models, and this example has a custom ebony finish. It is a really beautiful instrument that plays and sounds fantastic. Everything is original except that it has been refretted. The guitar has been pro-setup in our store and it is in excellent condition. It comes with a hard shell case in very nice condition
If you have any questions, please message us
We ship ... more
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Vintage 1973 Guild Starfire IV Black with Hardshell Case

Vintage 1973 Guild Starfire IV Black with Hardshell Case

New York, 100**, UNITED STATES OF AMERICA

$2999

Here's a nice and clean vintage original 1973 Guild Starfire IV in original black finish
Plays and sounds fantastic.
Original Guild humbuckers are nice and warm and thick with classic vintage tone.
Neck is straight and true and has a feel like a vintage 335.
Original black finish is stunning. Very clean throughout though there is some wear to the headstock that looks as if someone flattened the Guild overlay and glued it back down. It is common that these overlays shrink ... more
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Guild A-150 Savoy Hollowbody Archtop Electric Guitar Blonde LN

Guild A-150 Savoy Hollowbody Archtop Electric Guitar Blonde LN

Kansas City, Missouri, 641**, UNITED STATES OF AMERICA

$1319

... more
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1966 Guild Starfire IV Sunburst

1966 Guild Starfire IV Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$2799

Just in is this great 1966 Guild Starfire IV
Quick Details
Weight 7 6lbs
Nut Width 1 65 Inches
Depth at 1st fret 0 86 Inches
Depth at 12th fret 0 90
This is a great playing and sounding 1966 Guild Starfire IV
This Starfire IV just had a fresh set up and fret dress and plays amazing!
The guitar is all original with the exception of one mismatched volume knob
The body is good shape but shows it use with slight paint chips and checking on the front and back of the ... more
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1979 Guild X-500 Archtop Natural

1979 Guild X-500 Archtop Natural

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$3299

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
... more
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