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Fender Telecaster, Fender Esquire, Fender 12-String

1969 Fender Lovin' Care guitar, bass and amp catalog - page 4

Page 4 gives descriptions of three Fender solid body guitars, with the accompanying image on the next page. These are the single pickup Fender Esquire, the dual pickup Fender Telecaster, and the final catalog appearance of the Electric 12-String. Several versions of each of these guitars were listed in 1969, with differing levels of ornamentation and fretboard woods.

In May 1969 the standard price of the Esquire was $224.50 in blonde finish with a maple fretboard, rising to $259.50 for the Esquire Custom, which had a nice sunburst finish and white binding, and $272.50 for other custom finishes. Likewise the Telecaster was available in several configurations. The basic unbound blonde Tele was listed at $269.50, or $279.50 with a maple fretboard; the Sunburst Telecaster Custom (with bound body) $299.50. Two other variants of the Telecaster are listed in the May 1969 Fender price list that are not mentioned here: a Paisley / Floral finished Tele also at $299.50, and the solid Rosewood Tele at $375.

These were, of course, the base prices, and optional extras were available for all Esquire and Telecaster guitars. A Bigsby tremolo was available for an additional $55, a maple fretboard or DuPont custom finish for an extra 5%, left handed models an extra 10%, gold plated hardware an extra 15%. Note that the standard Telecaster neck width was 1 5/8", though 1 1/2" and 1 3/4" necks are described here by special order.

The Fender Electric XII is not listed in 1969 Fender price lists, but had a late 1968 price of $329.50 with a sunburst finish, or $346 for Custom / Blonde finish.

US prices excluding cases (typically $62.50 extra).

When it's time for a session... a first side, a flip side, or a fiftieth album... musicians select one of the fender classics: Telecaster, Telecaster with Bigsby Tremolo, Esquire or 12-string Electric. When the pros are there, so is Fender. Sound men on both sides of the mike agree, with a Fender, it's a hit.

1969 Fender catalog, page 4 - Fender Telecaster, Fender Esquire, Fender 12-String
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all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

all original 1951 Fender ESQUIRE Blonde with orig. hardshell case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1951 Fender Esquire in its original Blonde finish. It has a great playing neck with good frets. It's all original and includes the original hardshell case, "ashtray" bridge cover and original strap. This Esquire looks great with a lot of natural play wear including many nicks + dings, finish checking and other cosmetic wear. Some of the finish on the top treble of the body was sanded / buffed down to the wood. It... more
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1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

1955 Fender Telecaster All Original Factory Custom Sunburst Finish Unique

Henderson, Nevada, 890**, UNITED STATES OF AMERICA


SUPER RARE, 1955 Fender Telecaster in original two tone sunburst finish. Very few of these were produced. Only know of three. A private collector in Germany (featured on Vintage Guitar Calendar), Joe Bonamassa has one, and this one. In fact, Joe's recent video of his rarest and favorite guitars featured his. The guitar is in excellent condition w some checking, nicks and scratches, and a little belt wear about the size of a silver dollar. Very little play wear on it. The neck is very clean with ... more
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1951 Fender Nocaster Vintage Electric Guitar Butterscotch w /  Case, Telecaster

1951 Fender Nocaster Vintage Electric Guitar Butterscotch w / Case, Telecaster

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1951 Fender Nocaster in exceptional condition and in perfect working order. Crafted at the tail end of the brief period between this model's original Broadcaster branding and the Telecaster name which would supplant it by late '51, this guitar exists in the tiny sliver of Fender history between these two model names, with a simple "Fender" waterslide decal on the headstock (thus the Nocaster moniker)
Complete with a full suite of vintage electronics, hardware, and plastics, ... more
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Fender Esquire 1957 Guitar

Fender Esquire 1957 Guitar

Encino, California, 914**, UNITED STATES OF AMERICA


This 1957 Fender Esquire is the best guitar I have ever owned. Whomever wound the pickup at the factory in Fullerton had an amazing day. The impedance is about the same as my other Strats and Teles but the sound is totally amazing. The guitar plays extremely well. I am selling this because we are getting ready to retire and move to another state.
... more
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1964 Fender Esquire Custom Color Candy Apple Red Greengard really 1 of a kind !

1964 Fender Esquire Custom Color Candy Apple Red Green'gard really 1 of a kind !

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA


The Telecaster w / 2 pickups & Esquire w / 1 pickup guitars are the original solid body guitars produced by Leo Fender. Originally most were painted in a Blonde finish w / maple neck. This is a fabulous 1 family owned all original 1964 Fender Esquire very special ordered in its glorious Custom Color of Candy Apple Red Metallic w / a silver undercoat over a lightweight alder body. It??s a killer 100% example w / its original neck has a fabulous curved veneer Rosewood fingerboard date stamped ... more
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original 1958 Fender Telecaster Blonde

original 1958 Fender Telecaster Blonde

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1957 Fender Telecaster in its original Blonde finish. It has a great playing neck with great frets. It's all original with the exception of the nut. It even has its original tweed hardshell case and original "ashtray" cover for the bridge. This Tele looks great with nicks + dings, finish checking and other cosmetic wear including a very small area where the finish is worn off from the corner of the headstock on ... more
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1953 Fender Telecaster Blackguard Butterscotch Blonde w / HSC

1953 Fender Telecaster Blackguard Butterscotch Blonde w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA


1953 Fender Telecaster Blackguard
In Very Good Overall Condition (Please See Photos)
All Parts Original Except As Noted Below:
Professional Body Refin In A Light Butterscotch Blonde Nitrocellulose Lacquer Finish With Lacquer Checking

Neck Professionally Refinished With New Decal
We Believe The Neck To Have Been Partially Refretted Up To 5th Fret, Excellent Job
Original Pickups, Bridge Pickup Appears To Have Been Professionally Rewound
A Few Marks On The Front ... more
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original 1958 Fender Telecaster Blonde with Tweed hardshell case 7 lbs. 3 oz.

original 1958 Fender Telecaster Blonde with Tweed hardshell case 7 lbs. 3 oz.

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1958 Fender Telecaster in its original Blonde finish. It has a good playing neck with good frets as it has been refretted. It's all original with the exception of the frets, pots and a capacitor. The neck position pickup has been professionally rewound. The 1950's tweed hardshell case has an impression showing it housed a Stratocaster at one point in time. This Tele has a great authentic look with lots of natural... more
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1953 Fender Telecaster Vintage Electric Guitar Blackguard Butterscotch w /  Case

1953 Fender Telecaster Vintage Electric Guitar Blackguard Butterscotch w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1953 Fender Telecaster in exceptional condition and in perfect working order, complete with a tweed thermometer case. This early "Blackguard" Telecaster has been refinished in a vintage-accurate shade of nitro lacquer Butterscotch Blonde, featuring a combination of vintage and modern electronics and hardware. Perhaps most impactful to a certain group of players, this Tele was crafted with a more slender neck than most, measuring just a hair over 1 9 / 16" at the nut with a soft ... more
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1958 Fender Esquire Pre-CBS Vintage Guitar Blonde, Telecaster Conversion w /  Case

1958 Fender Esquire Pre-CBS Vintage Guitar Blonde, Telecaster Conversion w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1958 Fender Esquire / Telecaster conversion. An early "Whiteguard" example, this Esquire has been augmented with a circa 1953 Fender Telecaster neck pickup, with the original pickguard cleanly modified to accommodate (body routes are original and untouched). With a feature set more in-line with the 1957 model year, this Esquire boasts a soft V-shaped neck profile carve and string-through-body construction
Tonewoods comprise the original Esquire / Telecaster recipe, with an ash... more
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1953 Fender Telecaster Butterscotch Blonde Refin Pre-CBS w / HSC

1953 Fender Telecaster Butterscotch Blonde Refin Pre-CBS w / HSC

San Diego, California, 921**, UNITED STATES OF AMERICA


1953 Fender Telecaster
In Good Overall Condition (Please See Photos)
Body Refinished In Butterscotch Blonde Nitrocellulose Lacquer
Neck Re-Shaped By Previous Owner With Flatter Radius And Refinished With New Decal
Routed For Humbucker In Neck Position (See Photos)
Professionally Refretted With Medium Jumbo Frets
Small Crack On Neck Heel As Shown
Original Bridge Pickup
Mare 53 Neck Pickup
New Reproduction Tuners
TK Smith Pickguard
Switchplate ... more
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1966 Fender Telecaster Candy Apple Red Metallic Custom Color 100% original

1966 Fender Telecaster Candy Apple Red Metallic Custom Color 100% original

Encinitas, California, 920**, UNITED STATES OF AMERICA



For sale is a 100% original 1966 MAPLE CAP Fender Telecaster in a very vibrant Factory Metallic Candy Apple Red over Firemist Gold
This guitar is just an INSANE Telecaster.
Wonderful " B " Neck profile that plays really great
The guitar still has its original "Large Frets" found only for a short time betweem 1965-1966
It retains its factory wiring with the "dark circut" still in place as well but is an easy mod if the new owner wants more tonal options
The ... more
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1968 Fender Telecaster Custom

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA



Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more
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1964 Fender Telecaster Maple Cap Blond Pre-CBS w / ohsc

1964 Fender Telecaster Maple Cap Blond Pre-CBS w / ohsc

San Diego, California, 921**, UNITED STATES OF AMERICA


1964 Pre-CBS Fender Telecaster In See-Through Blond
Professional Body Only Refinish In N itrocellulose Lacquer.
L-Series Neck Plate, First Year Maple Cap
All Parts Are Dated Correctly To 1964
100% Original Electronics, Original Frets
Weighs 7lbs 14oz
In Very Good Condition w / ohsc

... more
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1966 Fender Telecaster

1966 Fender Telecaster

Loveland, Ohio, 451**, UNITED STATES OF AMERICA


1966 Fender Telecaster, Rare Maple cap, Nitro Blonde finishand Gold transition logo, Nickel Kluson tuners, ??F?? plate, Original electronicsand cloth wires, Set up to modern wiring, Light weight at 7 lbs 1 oz includingthe bridge cover, Fabulous feeling neck, Plays super great, Sounds wonderful, EC, 1960??s Fender Jazzmaster hard case.
... more
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1952 Fender Telecaster Refinished as a Broadcaster

1952 Fender Telecaster Refinished as a Broadcaster

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA


For sale is a 1952 Fender Telecaster that has been refinished as a 1950 Fender Broadcaster. The neck was sprayed with Nitro and has a modern 'Fender Broadcaster' headstock decal. The body, unfortunately, was refinished with a modern Poly-type paint, and someone added a date to the body to support the Broadcaster refin. The Pickups are period correct (confirmed by Lindy Fralin). All hardware is correct. The pick guard is not period correct (modern plastic).
* All research was completed ... more
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1955 Fender Telecaster Vintage Guitar Blonde (Riggio Finish) w /  Tweed Case

1955 Fender Telecaster Vintage Guitar Blonde (Riggio Finish) w / Tweed Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


Up for sale, a 1955 Fender Telecaster in exceptional condition and in perfect working order. An early "Whiteguard" example, this Telecaster has been faithfully restored to vintage spec with a combination of original components and modern equivalents. Refinished and lightly relic'd by Riggio Custom Guitars, the burst gradient and tint of the Blonde lacquer finish represents a narrow window between late 1954-early '55 where the finish retained a more yellowed hue with subtle bursting on the body ... more
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Fender Vintage Telecaster 1968 Conversion Refin Pink Paisley w / OHSC

Fender Vintage Telecaster 1968 Conversion Refin Pink Paisley w / OHSC

Renton, Washington, 980**, UNITED STATES OF AMERICA


Fender Telecaster 1968 Telecaster with Original Hard Shell Case. This guitar was originally a factory blonde finish that was professionally converted into the very iconic "pink paisley" wall paper finish on a solid alder body with a one-piece maple neck with rare maple cap fingerboard. All original electronics include Fender Telecaster single coil staggered pole-piece pickups in the neck and bridge position along with original pots that date to 1966, controlled by 1-volume, 1-tone knobs with ... more
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Vintage Fender Telecaster Thinline Natural Mahogany 1968

Vintage Fender Telecaster Thinline Natural Mahogany 1968

Brookfield, Wisconsin, 530**, UNITED STATES OF AMERICA


Vintage Fender Telecaster Thinline Natural Mahogany 1968
A dynamite player with an ultra cool, true vintage vibe & aesthetic. Lightweight & exceptionally resonant; the neck is super comfy & plays great anywhere on the fretboard. The single coils sound fantastic & deliver clear, bell-like tones. Professionally inspected & set up by the experts here at Cream City Music, so it's ready to play ... more
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1968 Fender Telecaster Thinline

1968 Fender Telecaster Thinline

Loveland, Ohio, 451**, UNITED STATES OF AMERICA


1968 Fender Telecaster Thinline, Rare Maple cap neck, Sweetplaying, Pearloid guard, Light weight, Logo was slightly muddled, Nicely setup, Awesome instrument, Bridge cover, One owner guitar, Clean condition with periodcorrect Fender case
Need a shipping quote or more info please ask.
... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

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1971 'Pick Epiphone' Catalog

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1981 'Gibson Specials' Pre-Owners Manual

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It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

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1961 Hohner Zambesi

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1963 Vox Super Ace

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1969 Fender catalog, Fender Lovin' Care

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1973 Eko Ranger Folk

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1966 Vox Symphonic bass guitar

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1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.