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FENDER | CATALOGS | 1969 | FRONT COVER

Fender Musical Instruments.. Fender Lovin' Care

1969 Fender guitar and bass catalog - front cover

The front cover of the 1969 Fender "Lovin' Care" guitar and bass catalog has a selection of suitably psychedelic imagery, all taken from inside the pages of the catalog. It is dated 1969, and was prepared very early in that year, or even late in 1968. Many were shipped with a price list staple into the center pages, typically dated May 1969.

1969 Fender Lovin Care catalog, front cover
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Vintage 1969 Fender Competition Mustang Blue Refinish W Case

Vintage 1969 Fender Competition Mustang Blue Refinish W Case

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$4000

Original 1969 Competition Blue Mustang that was refinished at some point. Someone left the original blue finish under the pick guard. The neck is the matching 1969 Mustang neck.

There had been some mods to the Mustang, but has been brought back. List of issues from its prior changes before being restored: Rout line in body for additional previous wiring, additional holes from changed tuners on the back of the neck next to the tuners, new (non original) Fender Mustang replacement ... more
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Fender Stratocaster 1958

Fender Stratocaster 1958

Plattsburgh, New York, 129**, UNITED STATES OF AMERICA

$18500

Fender Stratocaster 1958. Has 58 pencil date on neck. Looks like its been refinished. Original bakeplate. Original pickups. No routing. Some flame on the neck. Original tuners. Original bridge / block / saddles. Neck is straight and truss rod is operational. If you are overseas contact me prior. Thank you for looking. Also have a 1960 sunburst available. Auction is for the black 1958 Stratocaster only.... more
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1968 Fender Telecaster Custom

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000


Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more
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1966 Fender Telecaster Candy Apple Red Metallic Custom Color 100% original

1966 Fender Telecaster Candy Apple Red Metallic Custom Color 100% original

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21500

Greetings

For sale is a 100% original 1966 MAPLE CAP Fender Telecaster in a very vibrant Factory Metallic Candy Apple Red over Firemist Gold
This guitar is just an INSANE Telecaster.
Wonderful " B " Neck profile that plays really great
The guitar still has its original "Large Frets" found only for a short time betweem 1965-1966
It retains its factory wiring with the "dark circut" still in place as well but is an easy mod if the new owner wants more tonal options
The ... more
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1956 Fender Stratocaster Vintage Guitar One-Piece Ash, Blonde w /  V Neck, Case

1956 Fender Stratocaster Vintage Guitar One-Piece Ash, Blonde w / V Neck, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$45000

Up for sale, a 1956 Fender Stratocaster in excellent condition, retaining its original Blonde nitro lacquer finish and complete with the original tweed case. Produced early in '56, this Stratocaster embodies everything that makes Fender's Pre-CBS golden era a truly magical time for electric guitars, and specifically for a pioneering, space-age instrument like the Strat. Featuring original pickups, hardware and bakelite plastics, this Stratocaster boasts a particularly resonant one-piece ash ... more
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Used Fender American Vintage II 1961 Stratocaster Fiesta Red with OHSC

Used Fender American Vintage II 1961 Stratocaster Fiesta Red with OHSC

Santa Monica, California, 904**, UNITED STATES OF AMERICA

$1800

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Are you ready for a reissue Strat that brings you everything from the golden age of Fender's early production? Up for sale is this Fender American Vintage II 1961 Stratocaster in the illustrious Fiesta Red finish
This remarkable instrument has everything you'd want from a vintage reissue of these historic guitars. The '61 Strat is truly iconic, and Fender nailed it with the American Vintage II series   It features period-accurate bodies, necks ... more
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1966 Fender Duo Sonic Translucent Red Mahogany PROJECT

1966 Fender Duo Sonic Translucent Red Mahogany PROJECT

Birmingham, Alabama, 352**, UNITED STATES OF AMERICA

$3000

Everything that can be wrong with this is. This is a bona-fide project
I believe it started life as a translucent red, mahogany body 1966 Duo Sonic. The pictures tell the story. Massive routing, electronics replaced, pickguard holes, tuners missing, decal messed up, etc
The good news is the neck is in overall good shape and the frets are actually OK-ish. The original neckplate is included, and one of the original pickups is included. Although, it needs to be rewound
A blue Lace ... more
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1978 Olympic White Fender Telecaster

1978 Olympic White Fender Telecaster

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$3700

Here is a 1978 Fender Telecaster in original Olympic White! Although it has been played, it is quite clean for its age. The pickup is an all original save for rewound neck pickup. This was rewound by Five Star Guitars luthier Ian Pender. There is less than normal wear for the era, and the body is very clean with only a few scattered dings in the finish. Original color has faded / yellowed slightly. Pot codes (only one is visible) date to ??78. There is a stamp / tag in neck pocket that matches ... more
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2023 Fender American Vintage II 51 Telecaster Butterscotch, Mint w /  Case, Tags

2023 Fender American Vintage II '51 Telecaster Butterscotch, Mint w / Case, Tags

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2100

Up for sale, a 2023 Fender American Vintage II ?51 Telecaster in near-mint condition and in perfect working order, complete with the G&G tweed hardshell case and all hangtags and case candy. Fender's most recent American Vintage series iteration on the early '50s "Blackguard" Telecaster, the American Vintage II '51 model boasts a bevy of traditional appointments including a U-shaped neck profile carve with a vintage spec 7 1 / 4" fingerboard radius, Pure Vintage '51 Telecaster pickups, brass ... more
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1963 Fender Jaguar - Left-Handed

1963 Fender Jaguar - Left-Handed

Lake Stevens, Washington, 982**, UNITED STATES OF AMERICA

$13500

Here??s a rare bird for you! It??s a 1963 Fender Jaguar custom ordered with a left-handed configuration

1960s left-handed Fenders are quite rare. You will see them a little more often in the second half of the decade when production ramped up after the CBS takeover. Pre-CBS left-handed Fenders are very hard to find.

This one still has the original finish and many of the most important original components (body, neck, finish, pickups, tremolo, neck plate, etc). But ... more
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1969 Fender Jazzmaster 6 String Sunburst Electric Guitar -

1969 Fender Jazzmaster 6 String Sunburst Electric Guitar -

New York, 100**, UNITED STATES OF AMERICA

$9500

This 1969 Fender Jazzmaster is a rare gem for any guitar enthusiast. With its solid alder body and multicolor sunburst finish, it's a right-handed electric guitar that will blow your mind away. The 6-string configuration and Fender American Ultra Jazzmaster model make it a must-have for any serious guitar collector

This was my uncles guitar who had lightly played the guitar from time to time. He was a serious collector and knew everything there was about guitars. This item is ... more
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1966 Fender Stratocaster Vintage Guitar Candy Apple Red w /  Case

1966 Fender Stratocaster Vintage Guitar Candy Apple Red w / Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$30000

Up for sale, a 1966 Fender Stratocaster in excellent condition and in perfect working order, finished in original custom color Candy Apple Red and complete with the original hardshell case. 100% original save for a professional refret and bone nut, this Stratocaster is one of the very first to feature the larger '60s headstock, with date codes spanning late 1965 to January, 1966
Tonewoods comprise an alder body, maple neck and dark, tight-grained Brazilian rosewood fretboard, and the natural... more
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Vintage 1974 Fender Telecaster Custom Natural

Vintage 1974 Fender Telecaster Custom Natural

New York, 100**, UNITED STATES OF AMERICA

$1995

Here's an original circa 1974 Fender Telecaster Custom with a replaced neck that has been converted to 4 bolt
The body is original but the finish has been stripped and has lots of wear to it.
The neck pickup is the original Seth Lover Tele Humbucker, the bridge pickup is a newer USA Telecaster pickup. The pickguard is also original and the bridge is a repro of a 1960s bridge, three saddle
The neck is a super nice replacement neck. We are not sure the make of it, but it's ... more
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1960 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand Slab Board

1960 Fender Duo Sonic Vintage Pre-CBS Electric Guitar Desert Sand Slab Board

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4600

Up for sale, a 1960 Fender Duo Sonic in excellent condition and in perfect working order, complete with the original red Bulwin hardshell case, bridge cover, and cable. This Pre-CBS short scale Fender model is 100% original save for the three-way pickup selector (original switch also included), featuring a slab Brazilian rosewood fretboard and flame maple neck
The guitar offers tons of natural acoustic volume and authoritative bark, qualities which translate well via the original pair of ... more
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1981 Fender Lead III Sunburst Clean and All Original w /  Original Case

1981 Fender Lead III Sunburst Clean and All Original w / Original Case

New York, 100**, UNITED STATES OF AMERICA

$1595

Here's a super nice and clean 1981 Fender Lead III completely original with original case
Neck is clean with very little wear to it. This soft V neck. It is nice and straight and plays with a real nice action and no fret buzz or issues
Original Ash body is done is a beautiful Sunburst finish which is just stunning. Nice and bright and vibrant
Equipped with two hambucking pickups and a variety of sounds with multiple coil taps
Comes with nice and clean original case, too ... more
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1966 Fender Coronado XII Sunburst Finish 12 String Electric Guitar w / OHSC

1966 Fender Coronado XII Sunburst Finish 12 String Electric Guitar w / OHSC

San Diego, California, 921**, UNITED STATES OF AMERICA

$3895

1966 Fender Coronado XII Sunburst Finish 12 String Electric Guitar w / OHSC
In Excellent Overall Condition (Please See Photos)
Sunburst Finish Shows Minimal Playwear
Maple Body
Rosewood Fingerboard
Weight 6lbs 10oz
Nut Width 1 618 "
Neck Depth At 1st Fret .86 "
Neck Depth At 12th Fret .94 "
Comes With Original Hardshell Case
Made In USA
... more
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Fender Stratocaster Contemporary MIJ System One 1980s Japan Strat

Fender Stratocaster Contemporary MIJ System One 1980's Japan Strat

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$1099

For sale is a 1980's Fender MIJ Contemporary strat with locking nut and floating tremolo. I believe from 1984-1988
Serial is E626072
This guitar is set up for 10's and the action is pretty low
Pickguard, knobs, and pickup covers were replaced. Alternate black knobs and black pickup covers are included as well as a red pearloid pickguard
The pickup covers are chrome plastic and do not affect the pickup sound (I tested frequency response before and after) but I can put the original ... more
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1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

1961 Fender Jazzmaster Pre-CBS Vintage Offset Guitar Sunburst 100% Original

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$15000

Up for sale, a 1961 Fender Jazzmaster in excellent, 100% original condition and in perfect working order, complete with a modern G&G hardshell case. Extremely lively, resonant, and full-sounding acoustically at 7lbs 12oz, the tonewoods comprise an alder body, a heavily figured flame maple neck, and thick slab Brazilian rosewood fretboard. The black bobbin pickups are well-balanced and powerful, providing a warmth and nuance that's unique to the Jazzmaster pickup design, with original pickup ... more
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Ocean Turquoise Repainted Fender Music Master 1960s made [SN 45535] Plays Great

Ocean Turquoise Repainted Fender Music Master 1960s made [SN 45535] Plays Great

Lynchburg, Virginia, 245**, UNITED STATES OF AMERICA

$4000


Up for sale is a
Ocean Turquoise Repainted Fender Music Master 1960s made [SN 45535] Plays Great
Please see the pictures for a more detailed view of the items condition
We stand behind everything we do 100%. Please ask us any question. Everything pictured is included in the listing
If you are going to pick the item up at our store please mark the item as "local pick-up" when paying.
* Internationally buyers, Our shipping charge does not cover, and has absolutely nothing to... more
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1974-5 Fender Stratocaster a cool moded Hardtail Strat ready to go gigging.

1974-5 Fender Stratocaster a cool moded Hardtail Strat ready to go gigging.

Fort Lauderdale, Florida, 333**, UNITED STATES OF AMERICA

$3495

This is an unusual Parts-a-caster from 1974-5. It??s a factory Hardtail Strat w / a very high grain ash body that??s now stained a see-thru Walnut & looks pretty decent. Its 3-bolt now 4-bolt maple neck has a brass nut & is quite clean. Its white pickgard has a set of 3 different pickups: a single flat pole pickup up top, a single staggered pole perhaps original pickup in the middle position & a great sounding Humbucker in the lead position. Its F-tuners, its hardtail bridge & ... more
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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.