The Les Paul Artisan had shipped in relatively large numbers in 1977, but this had decreased year on year ever since. This pattern of sales was common to just about all of the close out guitars in this folder (see the inside cover for more about close outs). The text and image reproduced here are taken directly from page 20 of the 1980 Gibson catalogue. The final inclusion in a retail price list came in July 1981 with a tag of $1099.
Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2024 is out now: Amazon