The 1968 Gretsch catalogue "That Great Gretsch Sound" (or catalog no. 33) featured the the entire Gretsch range of electric semi-acoustic guitars and basses, solid bodies, acoustics, and amplifiers over 36 pages, with pride of place going to the highly elaborate White Falcon. Included are 12 electric guitar models, 6 acoustics, 4 basses and 15 amplifiers.
Most appropriately for the times, the catalog is full colour throughout with subtly psychedelic artwork on just about every page.
Gretsch had added several new models to their line since the previous 1965 "Spectacular Sound of the Times" catalog (#32), most notably the Gretsch Rally, 12-string and three new bass models, 6071, 6072 and 6073. There are some deletions too, most notably the Gretsch Astro Jet that was removed from the line around 1967, with other model ranges simplified. For example this brochure only offers one variant of the Gretsch Corvette, compared to three in the previous catalog. The amplifier line has changed significantly, with new solid state models, and several older combos now sold with separate head / speaker cabinet.
The 1968 Gretsch catalog features the following guitars and basses. Click on the images for full size versions, or click on the model names below to go directly to that page.
6136 / 6137 White Falcon
6187 / 6188 / 6189 Viking
6122 Country Gentleman
6120 Nashville
6119 Tennessean
6117 / 6118 Double Anniversary
6124 / 6125 Single Anniversary
6131 Jet Fire Bird
6128 Duo Jet
6135 Corvette
6186 Clipper
6104 / 6105 Rally
6022 Rancher
6003 Folk
6010 Sun Valley
6001 Silver Classic
6040 Eldorado
6050 New Yorker
6169 Fury
6163 Chet Atkins
6159 Dual Playboy
7155 Tornado
7154 Nashville
7157 Rogue
6157 Super Bass
6170 Pro Bass
6162 Dual Twin
6161 Dual Twin
6150 / 6151 / 6152 Compact
6144 Pre Amp Reverb
6149 Deluxe Reverb
$2899
£2199
€550