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GUILD | CATALOGS | 1970 Electric Guitars & Basses

Guild 1970 'Electric Guitars & Basses' catalog

Solid and hollow-body guitars and basses

1970 Guild catalog page 1
1970 Guild catalog page 2 - Guild Starfire Deluxe SF-V and Super Starfire SF-VI
1970 Guild catalog page 3 - Guild Starfire III and Starfire IV
1970 Guild catalog page 4 - Guild Starfire SF-XII, SF-bass-I and SF-bass-II
1970 Guild catalog page 5 - Guild CE-100D Capri and T-100D Slim Jim
1970 Guild catalog page 6 - Guild Artist Award and Duane Eddy DE-500
1970 Guild catalog page 7 - S-100, JS Bass I, JS Bass II, M-75CS and M-75GS
1970 Guild catalog page 8 - Guild M-75, M-85-I and M-85-II
1970 Guild catalog page 9 - Guild Studio ST-301, ST-302, ST-303, ST-402
1970 Guild catalog page 10 - Guild X-175 Manhattan and X-500 Stuart

Guild electric guitars and basses

This Guild catalog is undated, though probably come from the second half of 1970. It was a folded single sheet, making a ten-sided brochure; two pages longer than the previous 1969 brochure, and containing a few new models, the double cutaway SG-style solid bodies: S-100 and JS-I and JS-II basses; the double Florentine cutaway thinline Studio ST series, and the Duane Eddy DE-500.

It included the following guitars. Click on the images or model names below to see a larger version of that segment

Guild Guitars:

Guild Starfire V, Starfire VI
Guild Starfire III, Starfire IV
Guild Starfire XII
Guild T-100D, CE-100D
Guild Artist Award, DE-500
Guild S-100
Guild M-75C, M-75G
Guild ST-301, ST-302, ST-303, ST-402
Guild X-500, X-175

Guild Basses:

Guild Starfire Bass II
Guild JS Bass I and II
Guild M-85 II
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1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case

1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case

Arlington, Massachusetts, 024**, UNITED STATES OF AMERICA


1973 Guild D-25M D 25 Arched back acoustic guitar w / OHSC arched back Case
A stunning example that plays and sounds fantastic
The neck has a chunky, round profile that feels smooth and quick. Plays great all the way up and down with a nice quick action.
Tone is fantastic. Very big and dark with a punchy low end and a thick, bold treble. It definitely booms in a very cool way when you dig in -like a true hog should
There are some signs of honed cosmetic wear throughout but ... more
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Vintage 1966 Guild D40 SB Acoustic Flat Top Dreadnaught Guitar NICE FREE SHIP !!

Vintage 1966 Guild D40 SB Acoustic Flat Top Dreadnaught Guitar NICE FREE SHIP !!

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA


Very nice clean closet find Guild D-40 Sunburst guitar. There are a few nicks here ad there but a great guitar. View pictures for more details. No case included but will try and find at least a gig bag and packaged insured and carefully. View pictures for more details. Thanks
... more
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1964 Guild CA 100 Vintage Archtop

1964 Guild CA 100 Vintage Archtop

Holliston, Massachusetts, 017**, UNITED STATES OF AMERICA


For those who prefer blonds this is a vintage carved ( not laminated ) spruce archtop guitar handcrafted in Hoboken NJ by Guild. It has the iconic Chesterfield headstock marquee that the new line of guilds hearken to and the original rare guild version of the infamous DeArmond 1000 Rhythm Chief which also was produced for Guild's 'Artist Award' archtop guitar
http: / / www musicpickups com / DeArmondnumbereditems html
This is guild's carved top thinner ( little bit thicker than ES-335 ) ... more
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Guild Tbird P90 Electric Guitar

Guild Tbird P90 Electric Guitar

Salem, Indiana, 471**, UNITED STATES OF AMERICA


Pelham Blue Guild Tbird P90 Electric Guitar. Absolutely Mint Condition. Purchased New, played twice. Guild P90 pickups, Beautiful inlaid neck, tortoise shell pick guard, Sounds Incredible. Right Handed
... more
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MEGARARE Vintage 53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA


MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANGTAG !

I owned this guitar and regrettably sold it 35 years ago - was shocked when I found this hang-tag! Good condition, laminated covering. Light penciled numbers that I assume to be prices

FREE USA shipping.
Sold 'as-is'.

... more
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Guild X-175 Manhattan Special Hollowbody Electric Guitar - Malibu Blue

Guild X-175 Manhattan Special Hollowbody Electric Guitar - Malibu Blue

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA


... more
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Guild Mark IV #17216 Vintage Acoustic Classical Guitar w /  Guild Hard Case

Guild Mark IV #17216 Vintage Acoustic Classical Guitar w / Guild Hard Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA


DESCRIPTIONFor parts or not workingNo cracks or splits. Tuners functional. Small gap under bridge (see photo). May require setup and new strings

25 5" ScaleBrand:GuildType:na Disclaimer
All items were donated to Evergreen Goodwill of Northwest Washington with no history or provenance. The auction is for all items pictured. Items may need servicing and / or benefit from a cleaning upon arrival. Please see photos for additional details and feel free to ask questions. ... more
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Memphis, Tennessee, 381**, UNITED STATES OF AMERICA


This Guild Bluegrass Special acoustic guitar is a classic model from 1973, featuring a dreadnought body type made of solid wood with a beautiful rosewood color. With 20 frets and a 6-string configuration, this right-handed guitar is perfect for any music enthusiast. The guitar comes with a hard shell case for easy transport and storage

The set includes accessories such as a hard case, making it a great value for any musician looking for a quality instrument. The Guild d-50 has a rich... more
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1964 Guild T100 SlimJim

1964 Guild T100 SlimJim

Nashville, Tennessee, 372**, UNITED STATES OF AMERICA


This is one of those guitars you hope to find. It??s been my number one player over the past year or so since I got it. Just picked up the two pickup version (I was very surprised to find one that plays anout as great as this one) so this one??s gotta go. I believe the serial number dates it as a 1964 Guild T 100 - Slim Jim. Someone let me know if that??s not correct

It??s a player. Not a guild museum piece. It??s been loved by more hands than mine. It??s missing it??s pickguard. ... more
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GUILD D-25 Sunburst Acoustic / Electric Guitar 1980??s

GUILD D-25 Sunburst Acoustic / Electric Guitar 1980??s

Ventura, California, 930**, UNITED STATES OF AMERICA


GUILD D-25 Sunburst Acoustic / Electric Guitar 1980??s
The serial# DA112545 is from 1982-83
- Factory installed pickup that sounds great
- It plays great, sounds great
- It has been well played as there are knicks, dings, knocks and a surface crack running the lower bout from bridge to bottom of guitar - PLEASE SEE PICS! It??s a solid crack and has not posed any problems
- Neck is in great shape
- Original burgandy velvet lined Guild case
- This is a great guitar ... more
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Dearmond Guild Bluesbird M75T six string guitar

Dearmond Guild Bluesbird M75T six string guitar

Hartford, Connecticut, 061**, UNITED STATES OF AMERICA


This is a great looking and sounding Dearmond M75T with classic Bigsby / Digsby vibrato whammy bar and incredible sounding 2K / Dynasonic pickups. These were only made for 2 years then Fender closed up its Korean shop. It would be nearly mint except it has three small dings on the back which aren't very visible, see photos. It was actually hard to get them to show in the photos. The dings are dimple shaped and cracked on the edges, but the wood is not exposed. If you wanted to you could fill ... more
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Vintage 1968 Thunderbass By Guild 45 Watt All Tube Amplifier Head ~ Black Tolex

Vintage 1968 Thunderbass By Guild 45 Watt All Tube Amplifier Head ~ Black Tolex

Collingswood, New Jersey, 081**, UNITED STATES OF AMERICA


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Guild Acoustic Guitar D25, 1974, with original case, vintage

Guild Acoustic Guitar D25, 1974, with original case, vintage

Sacramento, California, 958**, UNITED STATES OF AMERICA


Guild Acoustic Guitar D25 from 1974. Comes with original case. Plays and sounds great with low action. It has been played a lot so there is some wear by the sound hole, which just gives it a nice vintage character.
... more
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Guild Guitars S-100 Polara Solid Body Electric Guitar, Cherry Red

Guild Guitars S-100 Polara Solid Body Electric Guitar, Cherry Red

Brooklyn, New York, 112**, UNITED STATES OF AMERICA


This Guild S-100 Polara electric guitar in cherry red sounds great and plays really well. Will put new strings on before shipping! Honestly one of the most comfortable guitars I??ve ever owned its very easy and fun to play. looking to send it to a new loving home. Gig bag included

*See photos for condition and signs of wear *
... more
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Guild S-100 Polara Electric Guitar, Jet Black Finish, Newark St. Collection

Guild S-100 Polara Electric Guitar, Jet Black Finish, Newark St. Collection

Indianapolis, Indiana, 462**, UNITED STATES OF AMERICA


Guild style from the '70s is back and better than ever with the return of the solid-body S-100 guitar. With its solid and slightly offset mahogany body, the new S-100 Polara evokes its esteemed and hard-rocking predecessor of more than 40 years ago. Responsive and versatile, it also features a distinctive 24 3 / 4" scale length, classic Jet Black finish, rock-solid mahogany neck, and a pair of Guild HB-1 pickups. The welcome return of a true Guild classic
The Guild HB-1 Humbucking pickup was... more
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Guild D55 1976 - Natural Acoustic Guitar (Fully Restored)

Guild D55 1976 - Natural Acoustic Guitar (Fully Restored)

Huntington, Indiana, 467**, UNITED STATES OF AMERICA


For sale is a Guild D55 1976 - Natural Acoustic Guitar (Fully Restored) in Very Good Condition!
This beautiful Guild was fully restored by local luthier Charles Dick. The work done is shown in the above photos as well as a picture of the work order, but I will also list the specifics below as well along with the guitar specs
This guitar plays and sounds amazing! Definitely one of the best sounding D55's I've gotten my hands on
Neck ResetRe glue BridgeSpline & Reinforce CracksRe ... more
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MEGARARE Vintage 53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA


MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANGTAG !

I owned this guitar and regrettably sold it 35 years ago - was shocked when I found this hang-tag! Good condition, laminated covering. Light penciled numbers that I assume to be prices

FREE USA shipping.
Sold 'as-is'.

... more
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1956 Guild M-75 Aristocrat Iced Tea Burst Electric Guitar w / Original Case #50754

1956 Guild M-75 Aristocrat Iced Tea Burst Electric Guitar w / Original Case #50754

Burbank, California, 915**, UNITED STATES OF AMERICA


ebay template
eBay Template Design by OCDesignsOnline HomeAboutTestimonialsPoliciesContactSell your Gear 1956 Guild M-75 Aristocrat Iced Tea Burst Electric Guitar w / Original Case #50754 ××××××××××××××××××××××××××××××××××× Item DescriptionWORKING CONDITION: Excellent - Currently set up with flat wound strings and the guitar is... more
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1964 Guild guitar S200 Thunderbird With Original Case

1964 Guild guitar S200 Thunderbird With Original Case

Naples, Florida, 341**, UNITED STATES OF AMERICA


For sale - 1964 Guild Thunderbird S200 guitar and original case
Finish: The guitar has been refinished

Body Material: Alder Body

Body Details: Solid two piece alder body. The body has been fully refinished

Neck Material: Mahogany Neck

Neck Profile: "C" profile

Neck Thickness (IN):  85" (1st fret), .93" (12th fret)

Fingerboard Radius: 9 50"

Nut Width: 1-11 / 16"

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1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

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1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

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1971 Epiphone 1820 bass (ET-280)

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1981 Gibson Marauder

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1971 'Pick Epiphone' Catalog

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1981 'Gibson Specials' Pre-Owners Manual

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1970s Shaftesbury 3263 bass

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1961 Hohner Zambesi

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1963 Vox Super Ace

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1966 Vox New Escort

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1969 Fender catalog, Fender Lovin' Care

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1973 Eko Ranger Folk

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1966 Vox Symphonic bass guitar

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1968 Shaftesbury 'Electric Guitars' catalog

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1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalog Hagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner President The President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.

1971 Gibson Les Paul Recording guitar owners manual

1971 Gibson Les Paul Recording guitar owners manual The newly designed Les Paul Recording guitar was released in 1971, in many ways as an updated version of the Les Paul Professional that had debuted two years earlier in 1969. The new guitar came with a new owners manual explaining the (somewhat complicated) controls, their operation, and giving other specifications, including recommended strings, action and control settings. Compare with the broadly similar owners manual for the Les Paul Personal / Professional