The 1969 Guild guitars brochure was a folded single sheet, making an eight-sided brochure; much smaller in size and length (it only measures 7 1/4" x 3 1/2") than previous Guild literature, but the first in full-colour. This is useful, as it allows the Starfire range to show the standard and custom finishes available at this time. One interesting feature of this catalog is that it contains no Guild solid body guitars. In fact it was produced in a period just after the deletion of the Guild Thunderbird, Polara and Jet-Star, yet before the introduction of the SG-style S-100 and S-50 that would replace them.
The cover features Grateful Dead bassist, Phil Lesh, playing a Cherry Red Starfire bass SF Bass-II
The following Guild guitars and basses are described. Click on the thumbnail images or the model names below to jump to the relevant page.
Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2023 is out now