Catalog page detailing the new Hofner Club 70. The Hofner Club series of guitars (Club 40, 50 and 60) were launched in the late 1950s, but last seen in the 1962/63 Hofner catalogs. Like the similarly styled Gibson Les Paul, these guitars were pretty popular early in the decade but were quickly deleted. But demand for the Les Paul was sufficiently strong (thanks to the mid-1960s adoption of British guitar heroes such as Eric Clapton, Jeff Beck, Paul Kossoff, Peter Green etc) to warrant a 1968 reissue (see the reissued Les Paul on page 69) - but at the princely sum of 245gns for a Les Paul Standard, there was certainly room for a less-expensive model with the same styling. The new Hofner Club 70 certainly looked the part, although with a very different construction to the Les Paul, it was far removed tonally. At just 52gns it was a pretty good proposition, but the model failed to capitalise on the desire for Les Pauls and it was deleted as quickly as it arrived. Note that other than the Violin bass shown on on page 47, this is the only guitar pictured in this brochure fitted with the new Hofner bar pickups - although they are mentioned in the descriptions throughout.
Designed specially to meet a popular demand for a guitar of this styling, the Club 70 is a superb newcomer to the famous Hofner range, built on the semi-acoustic principles to provide a character of tone not normally found in solid body guitars.
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