39 printed pages, 10" x 8". Printed July 1968. This catalog contains guitars produced in numerous countries worldwide, imported for sale in the United Kingdom: guitars branded Hofner, Selmer, Giannini and Gibson, with UK prices included; in guineas (this was still pre-decimalisation, 1 guinea = 21 shillings, or £1.05 in decimalised currency).
Selmer were the exclusive UK distributors of Hofner and Gibson guitars, and these instruments make up the majority of this catalog, although the Hofner electric range has decreased somewhat - but in turn there are more flat-top acoustic models; both by Hofner, Selmer, and Brazilian maker Giannini. There are no longer any guitars by Hagstrom or branded Futurama in this catalog.
As had always been the case, Hofner guitars produced for distribution by Selmer were given own distinct names and specifications, usually differing somewhat from the equivalents sold in mainland Europe. Many of the images (and a significant amount of the text) is reproduced from previous catalogues, but the majority of Hofner guitars are described as having the new Hofner bar pickup (or 'blade' pickup as they seem to be more widely described online). These pickups are an easy way to differentiate late-1960s and 70s Hofners from early/mid-1960s examples.
A number of new Hofner models were listed for the first time in this catalogue: the Hofner Club 70, and the Classic, Matador and Alhambra acoustics. But perhaps the most notable new inclusions are that of the newly reissued Gibson Les Paul Custom and Les Paul Standard. In total the 1968/69 Selmer catalogue contains 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars.
Gibson guitars were distributed by Selmer in the UK, but only a small selection of Gibson's US product line was ever included in Selmer catalogues (and presumably stocked). Gibson did not produce a full-line catalogue in 1968, but check out the 1966 US Gibson catalogue for an idea of the US Gibson range at this time.
The final pages of this catalog includes cases, pickups (by Hofner and De Armond), Bigbsy Vibrato units, straps, plectra and strings.
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