In 1967, the American guitar market was under attack. Skilled luthiers at Gibson and Guild were safe, even those these companies had their problems to overcome, but at the lower end, where guitars were mass-produced, and required considerably less skill to build, competition was fierce. And especially from Japan. A number of Asian factories had started to produce very nice guitars, at very cheap prices. But still, country of manufacture was a selling point, and Harmony underlined it's Chicago origins in this 1967 advertisement. Harmony had been the largest American guitar producer at one point, but the battle with cheaper foreign imports would be one that it would ultimately loose, with the factory closing in 1975.
Harmony 1260 - Harmony guitars
Mid sixties Harmony advert, showing a solid-body (H19), an acoustic (1260), and an electric semi-acoustic (H75)
Harmony H76 - Harmony Amplifiers - Harmony Electric Guitars
Mid sixties Harmony advertisement for five amplifiers and two guitars; the solidbody H19 and thinline hollowbody H76.
Harmony 1260 - The integrity of the Harmony guitar is known by the integrity of its maker
Mid sixties Harmony adverts for two instruments. The semi-acoustic H-77 and the 1260 acoustic
Harmony 1260 - Here are Harmony's Big 3
Mid sixties advertisement for three of Harmonys best selling instruments: the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These three instruments appeared in numerous H...
Harmony 1260 - Now Hear This
The three instruments appearing in this mid-60s advert are the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These were Harmony's big-3 instruments and were promoted widely.
Harmony 1260 - Want To Take A Harmony Guitar Apart
Mid sixties advert highlighting some of the features of a Harmony guitar: the slim necks, truss rod, hollow body construction and De Armond pickups. The fact that Harmony was an American company (f...
Harmony 1260 - You plug it in, it turns you on
The title of this advertisement, of course, is a play on Dr. Timothy Leary's 'Turn On, Tune in, Drop out' suggestion, so current amongst the youth of late 1960s America; Harmony new their market. U...