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Harmony advertisement (1967)

The Crafstmen Come From Here

Harmony H76, Harmony 1260 acoustic

Harmony advertisement (1967) The Crafstmen Come From Here

In 1967, the American guitar market was under attack. Skilled luthiers at Gibson and Guild were safe, even those these companies had their problems to overcome, but at the lower end, where guitars were mass-produced, and required considerably less skill to build, competition was fierce. And especially from Japan. A number of Asian factories had started to produce very nice guitars, at very cheap prices. But still, country of manufacture was a selling point, and Harmony underlined it's Chicago origins in this 1967 advertisement. Harmony had been the largest American guitar producer at one point, but the battle with cheaper foreign imports would be one that it would ultimately loose, with the factory closing in 1975.

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