United Kingdom Guild advertisement for two new solid body models, the S-300 guitar and single pickup B-301 bass.
This advertisement was placed in the June 1977 issue of Beat Instrumental magazine. These were, of course, the all-mahogany versions of these guitars; the B-301A and S-300A, made from Ash followed towards the tail end of 1977.
First in Guild's new generation of solid body guitars and basses. Not just a superficial redesign, but a complete rethinking of the instrument and its function in the hands of the artist-player
Guild B-301 - Here Now! Guild B-301
Early advert for Guilds redesigned solid bodies ofthe mid/late Seventies
Its the first in a whole new generation of solid bodies by Guild
Guild S-300 - Youve made it the most popular solid body guitar weve ever built
The Guild S-300 came in a number of variations, the model pictured is an S-300D, signifying the standard mahogany body and neck with (D) DiMarzio PAF and Super Distortion humbuckers. Non-D versions...
Guild B-301 - Let out your bass instincts
String advert for Guild roundwound, flatwound and groundwound strings. Features John McVie of Fleetwood Mac with a Guild B-301A bass
Guild S-300 - The Guild Rush
The Guild S-300 came in a number of variations, the model pictured is an S300-AD, signifying (A) ash body and maple neck, and (D) DiMarzio PAF and Super Distortion humbuckers.