Fender 1963 1964 guitar catalogue. The front cover features an image of a newer model, the Fender Jaguar (actually all three guitars shown), and the Twin Reverb amplifier. This image was used again as the cover of the April 1964 Fender price list. Also shown is a selection of Fender endorsing artists (used again on the cover of the 1964 1965 brochure). These are: Lowell Miller with Al Hirt, The Ventures, Mary Kaye Trio, Alvino Rey, Speedy West, Kings IV Jerry Murad's Harmonicats and Paul Guma with Pete Fountain.
This catalogue originally appeared as an insert in the '11th school music issue' of music magazine Down Beat (September 26th, 1963) - check ebay for back issues