This 1964 1965 Fender catalog featured electric guitars, basses, acoustics and amplifiers of mid 1964: old favourites like the Fender Telecaster, Stratocaster, Jazzmaster and Esquire are joined for the first time by the Fender Mustang. New amplifiers include the Vibrolux/Reverb and Princeton Reverb. This a well packed brochure, with eight electric guitars, three bass guitars, two acoustic guitars, fourteen amplifiers, eight steel guitars and two keyboards in just eight pages. Two color, 10 7/8" x 8 1/4".
This 'brochure' is actually the center pages of the 1965 'annual guitar issue' of music magazine Down Beat (July 16th, 1964; Wes Montgomery cover) - check ebay for back issues. Fender had placed similar catalogs in Down Beat over previous years. Interestingly, this brochure speaks of a shift in how Fender was placing itself in the guitar market. The previous year's insert (1963) was in the annual 'school music issue' - clearly aimed more at student players than professionals.
Fender included a longer brochure still, the following year - running at twelve pages. See the 1965 Fender catalog.
Click on the images for a closer look at each page, or click on the model names to jump to the relevant catalog page.
Fender Deluxe Reverb
Fender Vibrolux Reverb
Fender Princeton Reverb
Fender Dual Showman
Fender Twin Reverb
Fender Super Reverb
Fender Pedal 400
Fender Pedal 800
Fender Pedal 1000
Fender Pedal 2000
Stringmaster steel guitar
Fender Studio Deluxe set steel guitar/amp package
Fender Champ student set steel guitar/amp package
Need the value of your guitar? The Official Vintage Guitar Magazine Price Guide 2023 is out now