This 1963 1964 Fender catalog was just eight pages long, but included much of Fender's guitar, bass and amplifier range of mid 1963. Well known models such as the Fender Telecaster, Esquire, Stratocaster and Jazzmaster are joined by newer models such as the Fender Jaguar. Fender bass models are limited to the Precision, Precision and Bass VI.
As well as two pages of electric guitars, basses, and the Fender electric mandolin, there are two pages of amplifiers, two of lap steels, pedal steels and keyboards, and a final page of cases and accessories. No Fender acoustic guitars are in the range at this time.
This 'brochure' is actually the center pages (p25-32) of the 1963 '11th school music issue' of music magazine Down Beat (September 26th, 1963) - check ebay for back issues. Fender included a similar eight page brochure, the following year - see the 1964 1965 Fender catalog.
Two color, eight pages, dimensions 10 7/8" x 8 1/4".
Click on the images for a closer look at each page, or click on the model names to jump to the relevant catalog page.
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