Fender 1968 guitar and bass catalog. Page 6. Image of the Fender Telecaster, Fender 12-string, Telecaster Custom (sunburst with body binding) and Fender Esquire. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
July 1968 prices for the guitars pictured below were as follows: Telecaster (blond) $229.50 + $55 for Bigsby, 12-string (sunburst) $329.50, Telecaster Custom (sunburst) $259.50, and Esquire (blond) $194.50.
$9179
$76
$3999
$2450
$1000
$3276
$1500
$5000
$1600
$1999
$2595
$12995
$2100
$2100
$4999
$19995
$350
$1890
$19595
$300