Epiphone (seen 'em on TV lately?). Late 1966 advert from British music magazine Beat Instrumental placed by UK Epiphone distributor Rosetti. The instruments shown were some of the more popular guitars in the UK at the time, from the Epiphone Texan flat top famously used by Paul McCartney, the Casino electric acoustic used by the Beatles (John, Paul and George), the Stones and the Kinks, to the Rivoli bass, used by Chas Chandler, Ronnie Lane, and numerous others.
The version of the Casino shown is clearly a later model with chrome hardware and bail-type tailpiece. The Rivoli pictured, by contrast, is an early 1960s model with old-style bridge and pickup cover.
Pictured are the Epiphone Texan, 12-string Bard, Casino and Rivoli bass. Prices are also given for the Sorrento, Riviera, Serenader, Cortez and Caballero.