Early British Epiphone advertisement placed by UK distributors Rosetti in British jazz magazine Crescendo. Although it advertises Epiphone guitars in general, mentioning numerous guitar and bass models, it specifically features the "famous Rivoli Bass", then priced at 157 gns.
The instrument pictured is an early example, with black plastic (Royalite) cover, somewhat similar to the example shown in the 1961 Epiphone catalogue, though with a white truss rod cover
Al Caiola and many other top guitarists across America now turn to Epiphone for the finest modern craftsmanship in electronics and acoustics. And Epiphone is right back at the top in Britain too, with Casino, Newport, Triumph, Crestwood Custom and the famous Rivoli Bass
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