This single sided insert gives specifications for the Epiphone ET-270 solid body electric guitar, produced for Epiphone by Aria, at the Japanese Matsumoku plant.
Model ET-270 had a list price (June 1972) of $109.50.
Modern deep cutaway design provides easy action and access to all frets. Response is from deep, rumbling bass sounds to treble biting tones.
The 'Pick Epiphone' folder, although dated 1971, was filled with inserts printed as early as late 1970, and as late as 1972. This insert comes from the second series printed in 1971, and uses the new Epiphone model designations, and new guitar image. This sheet replaces the 1970 version for the #1802T. Note the addition of the Epiphone 'E' logo on the scratchplate and truss rod cover.
This guitar is now offered with Hard Shell or Durabilt case H-40 / #809, at an additional $42.50 / $13 respectively (June 1972).
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