Model ET-280 had a US list price (June 1972) of $122.50.
The latest in modern appearance, the ET-280 features a graceful modern cutaway design and a high gloss cherry red finish. Incorporates unusual quality, features, and performance at a very popular price.
The 'Pick Epiphone' folder, although dated 1971, was filled with inserts printed as early as late 1970, and as late as 1972. This insert comes from the second series printed in 1971, and uses the new Epiphone model designations, and new guitar image. This sheet replaces the 1970 version for the #1820. Note the addition of the Epiphone 'E' logo on the scratchplate and truss rod cover.
This guitar is now offered with Hard Shell or Durabilt case H-45 / #818, at an additional $42.50 / $16 respectively (June 1972).